Master competitive enablement with expert resources
Shows from the best competitive experts, all in one place
Join us virtually & in-person across the globe
Learn and connect with your peers
Explore how our customers win with Klue
Competitive news and strategies — straight to your inbox
The best PMM & competitive jobs in one spot
Case Study
1⁄3
REDUCED TIME IN DISTRIBUTING COMPETITIVE INSIGHTS
⬆12x
MARKET COVERAGE
After its acquisition by a parent company in India, Garware Fulflex began competing on a larger global scale. With two plants in India and one in Vermont, and 1000+ employees, new ownership along with Director of Strategy and Global Product Management, Pat Curtin, turned more focus on their expanding markets and competitive landscape. They were looking to capture intel on larger customers, help prep sales conversations and gain deeper insights on competing product development. With the expansion to EMEA and APAC, Pat also required an on-demand option for his global sellers to find needed insights.
Pat has a lean team covering a broad spectrum from Strategy, to Product Marketing and Intelligence. He was looking for:
Market, Competitor and Customer combined intelligence — all critical for us to make smart decisions. When looking for solutions, it was important we find one to help us make our best moves. A platform that makes it possible for us to find more meaningful insights in less time, and gives us a distribution channel for multiple global teams. Klue makes this possible.
Pat Curtin
Director, Strategy and Global Product Management
After a full eval of several Compete platforms, Pat chose Klue for:
The most important insights go into Klue, discovered through alerts, research and from customer conversations. We pick up key insights from Klue that are useful to our multiple teams globally.
Nishant Kumar
Sr. Officer, Sales & Marketing
Klue creates a needed connection between myself and our global teams, forcing some discipline. Regular communication is quickly created weekly, with important insights in front of the people who need to know, including the owner of the company and our CEO.
Pat Curtin
Director, Strategy and Global Product Management
Customer Overview
Garware Fulflex are global leaders in thin gauge calendering processes with the largest product portfolio showcasing extensive forms of rubber, thermoplastics and other polymers. With a world class product offering, they drive precise and enhanced functionality for applications in Textiles, Medical, PPE, Hygiene, Sports, Fitness & Rehab, Industrial, Insulation Tapes, Food & Agriculture, Eco-friendly Products, Custom Mixing, Custom Calendering and many more.
Their world class manufacturing facilities in USA and India are equipped with cutting edge expertise in Mixing, Calendering, Molding, Extrusion and Polymer and are designed to meet the highest standards in quality, safety and sustainability
Let’s do it. Tell us a bit about yourself and we’ll set up a time to wow you.
