Imagine stepping into a brand new Product Marketing or Competitive Intelligence role at a fast-growing, enterprise tech company. You’ve barely started and the ad-hoc research requests already start pouring in.
Mara Konrad, Senior Competitive Intelligence Product Marketer at Greenhouse Software, understood this trap when she started her new role. She knew she had to show immediate value and build organizational clout fast, without drowning in administrative busywork.
This is the story of how Mara deployed Klue’s Compete Agent to act as her “automated analyst” in the background, eliminating ad-hoc requests, providing frontline sellers deal-specific support, and earning cross-functional credibility.
In previous roles, Mara felt the pain of running competitive intelligence: spending weeks digging through public data, listening to calls, and synthesizing a rock-solid point of view… all for the waiting game to begin.
Her hard work gets stuck in a bottleneck of leadership approvals, design queues, and enablement reviews.
At Greenhouse, she needed a way to beat the clock and deliver just-in-time enablement that actually mattered to reps.
Mara initially used Klue’s Compete Agent to take the tedious competitive intelligence research work off of her plate. Compete Agent automatically started producing Auto Insights such as:
- Common objections and how to handle them
- Win and loss story recaps
- Talk tracks that are working in the field
- What buyers are saying about competitors in deals
- How a competitor’s pricing works and the market’s perception
This provided a foundation of accurate and fresh insights for Mara to then provide more strategic value across the entire business.
Sales reps protect their inboxes fiercely. Once you roll out a new tool or notification system, you brace yourself for complaints about “noise.”
But the response was different when Mara rolled out Klue’s Deal Tips. Klue identifies when a competitive threat is in a rep’s deal, and proactively sends them recommended actions to take based on the buyer’s requirements and where Greenhouse wins against that specific competitor.
She received overwhelming praise because Klue provided deal-specific competitive support and didn’t just push a generic battlecard:
Mara’s reps also wanted an overview of competitors that they could turn to.
Instead of getting stuck in the cycle of battlecard maintenance, Mara used Klue’s Auto Insights to build a primary battlecard that automatically refreshes.
Before a seller jumps on a call, they can quickly see the competitor’s core product overview, pricing and packaging, and other insights. Mara can also track engagement on these cards to make informed, data-driven decisions on where to focus her strategic efforts next.
Mara achieved cross-functional alignment by turning Klue into a source of truth for marketing and product teams alike.
She uses the “Talk Tracks That Work” and “What Prospects Are Saying” Auto Insights cards to validate market sentiments.
The marketing team cross-checks these competitive insights before launching drip campaigns to ensure their language truly resonates. Their product teams also leverage these exact same Compete Agent components for roadmap planning to validate which features they should build.
Whenever you introduce AI into an organization, leadership will inevitably ask why you cannot use a free, publicly available LLM. Mara noted that general purpose models don’t have the competitive lens that Klue has built.
Generic models fundamentally lack the competitive lens. Powered by our StAKs Engine, Klue’s Compete Agent brings everything together:
By letting Klue’s Compete Agent handle the heavy lifting of continuous updates, Mara completely transformed her day-to-day existence.
She eliminated the cycle of fielding endless ad-hoc research requests. She reclaimed her first quarter to deeply learn the product and map out strategic differentiators.
Mara is now threading those high-level strategic insights back into her enablement materials, acting as a true business partner to Sales, Marketing, and Product. She proved that with the right tool, you can bypass the pains of a new role and deliver company-wide transformation immediately.
Greenhouse Software is a leading, high-growth B2B SaaS company focused on talent acquisition, applicant tracking systems (ATS), and onboarding. It is widely recognized for its “structured hiring” approach, designed to reduce bias and improve hiring quality for companies of all sizes, from startups to large enterprises. As of 2026, it serves over 7,500 customers and has seen significant revenue growth, supported by investors like TPG Growth.
