Klue Compete
The Competitive Enablement Platform
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VIRTUAL & IN-PERSON EVENT
OCT 28-30, 2024
VIRTUAL & IN-PERSON EVENT
OCT 28-30, 2024
Case Study
>50%
TIME SAVINGS BY CI LEAD
1⁄3
TIME TO CI PROGRAM LAUNCHED
↑3x
COMPETITIVE COVERAGE
ClickUp is in the fast growing Productivity category. Almost every one of their deals was highly competitive with so many niche players entering the space.
Reps needed more and more insights on a growing list of competitors, so Mike Berger, VP of Product Marketing, decided to create a more structured Competitive program to support this need and hired a team to get started. Mike wanted to create more innovation in their space – focusing on differentiation and helping his team scale to sell upmarket. He brought on Andy McCotter-Bicknell to level up their competitive program. Andy was looking to:
To help build his program, Andy initially selected another CI tool, one that he was already familiar with, but soon decided to investigate other platforms that could better support his needs. After a thorough eval, including showing different platforms to his top sellers, they made the switch to Klue. A few reasons why include:
Klue has been an awesome partner. The platform includes features I need for my work and to support my sellers. Their community and thought leadership around Competitive Enablement is top notch. It was the best decision for us to move to Klue to support our program
Andy McCotter-Bicknell
Head of Competitive Intelligence at Clickup
Andy was a fan of Klue’s ‘everboarding’ plan, which included data migration services, Competitive Maturity assessments, CI adoption tactics, battlecard best practices and a variety of reporting and measurement presentation templates. Battlecards were reformatted to better support sales adoption.
Klue is my go-to resource for getting up to speed on competitors. It’s super easy for my team to apply in deal settings. And it’s available everywhere we go – Salesforce, Slack, and ClickUp.
Jake Vago
Sr. Enterprise Account Executive at Clickup
Understanding the impact on competitive win rates and sales consumption are 2 important measures of success for ClickUp’s Competitive Enablement program. Their program is gaining momentum, with many sellers sending Andy and team positive messages.
Klue Services is an extension of ClickUp’s Compete team. As a team of one, this is huge for me. They shared new learnings from other successful teams, and helped deepen my competitive toolkit. I’m always confident that my Competitive Enablement program is under control. I couldn’t be happier.
Andy McCotter-Bicknell
Head of Competitive Intelligence at Clickup
Customer Overview
ClickUp is one app to replace them all. It’s the future of work. More than just task management – ClickUp offers docs, reminders, goals, calendars, and even an inbox. Fully customizable, ClickUp works for every type of team, so all teams can use the same app to plan, organize, and collaborate. ClickUp is trusted by millions of users and over 100,000 teams at the world’s best companies like Google, Airbnb, Uber, and Nike.
Let’s do it. Tell us a bit about yourself and we’ll set up a time to wow you.
