Too many sellers. Too many competitors. Too little time.
Gainsight plays across five distinct product lines in one of SaaS’s most competitive markets. Sellers faced constant pressure to differentiate, but the intel they needed was scattered, outdated, or buried in Slack threads.
That meant:
- Inconsistent messaging across deals
- Missed moments to win
- A CI team stuck reacting instead of enabling
Jason Hersh, a former Solutions Consultant turned CI leader, knew the pain firsthand. He wasn’t looking for more decks. He was looking for scale.
Jason didn’t need another content repository.
Klue’s Compete Agent stands out because it doesn’t just centralize intelligence, it activates it. The Compete Agent automatically answers seller questions and proactively delivers deal-specific insights based on what’s happening in their active competitive deals.
For Jason, that meant less time fielding urgent requests and more confidence that sellers were getting the right message, even when he wasn’t in the room.
✅ Deal Tips delivered personalized messaging and proof points in real-time
✅ Ask Klue gave sellers instant answers in Slack
✅ Deep integrations with Gong, CRM, and Slack enabled proactive support
✅ Content Services helped build high-impact cards and strategic advisory
✅ Verified AI sources with a human-in-the-loop governance model kept trust high
Jason prioritized speed, automation, and usability. The goal was to build and get content into sellers’ hands at the moment they needed it.
As soon as a deal turns competitive, Klue’s Compete Agent triggers a Deal Tip: an automated, deal-specific insight sent straight to the rep.
Sellers no longer have to ping the CI team for competitive context. They just Ask Klue.
Within seconds, sellers get tailored positioning, proof points, and follow-up content with sources.
In the past 6 months, the team has seen:
- 72% average monthly seller adoption of Klue
- 243 Deal Tips delivered with a 76% open rate on average
- 195 questions answered via Ask Klue
Gainsight is the retention engine behind the world’s most customer-centric companies.
The Gainsight CustomerOS platform orchestrates the customer journey from onboarding to outcomes. More than 2,000 companies trust Gainsight’s applications and AI agents to drive learning, adoption, community connection, and success for their customers. Learn more at www.gainsight.com
Industry: B2B Customer Success Software
Company Size: 1000+ employees
Number of Team Members Supported: 100+ across sales and customer success
