Klue Compete
The Competitive Enablement Platform
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VIRTUAL & IN-PERSON EVENT
OCT 28-30, 2024
VIRTUAL & IN-PERSON EVENT
OCT 28-30, 2024
Case Study
94%
Sellers confidence survey
220
Users
50%
Time saved by insights team
The HubSpot team was looking for a platform to help build and scale their Competitive Intelligence program. They had tried two previous tools but didn’t get the value or vendor partnership they required.
Competitive content was a challenge to keep updated and they lacked the proper approval system to keep insights fresh and “on-demand” for sellers when they most needed it. They had Seismic in place for seller enablement but existing Compete content was in a different tool.
Given the growth in their industry, and release cycles of many new products, they were also facing a huge market landscape and more complex deal cycles. HubSpot’s Compete team is a strategic, lean team. Scale, automation, and a well-planned strategy were key components for Competitive Enablement success, especially for their large teams of global sellers.
Jessica Davis leads the HubSpot Compete team, and they looked to replace their existing Compete tool stack in favor of one consolidated platform.
After looking at all options in the Competitive Intelligence market, they chose Klue for:
Having a compete picture of market, competitor and buyer insights, all driven by AI, makes it possible for us to build a program that multiple HubSpot teams rely on to foster our customers and win more.
Jessica Davis
MANAGER OF COMPETITIVE INTELLIGENCE
HubSpot’s Compete program supports a large number of sellers, product managers, marketers, strategy teams, and CSM’s, so the partnership with Klue Services was instrumental in building a strong Compete program.
Klue Customer Success supported Jessica and her team with best practices for great Compete content, ideas for getting seller feedback and engagement, and ideas for reporting and measuring success of their program. Results so far include:
The partnership we have with multiple Klue teams is amazing. We have so much support, which gives my team the freedom to focus on ways to continually improve engagement and make our program even better. We’re getting overwhelmingly positive feedback from our Rev teams.
Jessica Davis
MANAGER OF COMPETITIVE INTELLIGENCE
To drive strong user adoption, Jessica and team knew they had to make Compete content available wherever reps went.
Klue was the central platform to create, approve, and maintain all Compete content. At the same time, links to battlecards, cards and digests were available on the Klue dashboard, Slack and Seismic. When combined with HubSpot automation, the right battlecards are now instantly emailed to reps when they add a Competitor field.
Klue’s Slack integration auto-fetched battlecards directly within Slack when requests were made.
Customer Overview
HubSpot is a leading CRM platform that provides software and support to help businesses grow better.
Their platform includes marketing, sales, service, and website management products that start free and scale to meet customers’ needs at any stage of growth. Today, thousands of customers around the world use their powerful and easy-to-use tools and integrations to attract, engage, and delight customers.
Let’s do it. Tell us a bit about yourself and we’ll set up a time to wow you.
