Klue Compete
The Competitive Enablement Platform
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VIRTUAL & IN-PERSON EVENT
OCT 28-30, 2024
VIRTUAL & IN-PERSON EVENT
OCT 28-30, 2024
Case Study
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KLUE INTEL DIGEST ENGAGEMENT
SAS provides industry-specific solutions in advanced analytics and AI software and services, rolling into many different markets, competitors and segments.
One of their early challenges was capturing competitive analysis by geography to support their multiple account teams across the globe.
Competitive Insights was a lean team, relying heavily on detailed research and information curation, and supporting over 2,000 sellers. They had developed multiple competitive tiers, and were doing a quarterly evaluation of their competitive focus.
They needed to move away from being too reactive on sales requests when competitors came up in deals, and wanted to enable their global teams with curated insights from one central location in Highspot.
Klue and Highspot together, has allowed us to create a highly relevant Competitive Intel hub for multiple teams at SAS – for product rankings, new product announcements, press releases, earning reports and more. We’ve streamlined the maintenance of key insights and made it easily accessible to everyone who needs it – and that’s a success story for us.
Steven White
SR Manager, Marketing / Customer,
Market & Competitive Insights
The partnership with Klue, Highspot and internal Sales Enablement team has allowed the SAS Competitive Insights team to build:
Their Compete program can now support multiple account teams by uncovering new threats from core competitors and analyzing the new entrants into their marketplace. Using Klue and Highspot, they’ve developed an “information channel” to link Sales with market trends, competitor strategies, and tactics to win.
I find Klue extremely helpful in identifying the strengths and weaknesses of our competitor’s products, especially in different environments. It gives us a strategic edge in positioning our own products.
SAS Sales Manager
Working directly with Klue, Steven and his team have created a Compete program with very high adoption:
One of the biggest advantages of Klue is the ability to connect with subject matter experts who have valuable insights. It’s like having a network of knowledge at our fingertips. Klue is my “go-to” whenever new competitors come up. It’s a very reliable source that helps me stay updated.
SAS Sales Manager
The Competitive Insights team made rep adoption their priority when creating their program, and the results have shown. A few tactics include:
We use Klue as a great reminder that our Competitive Intel team is here to help, and teams now have a great tool to find insights.
Steven White
SR Manager, Marketing / Customer,
Market & Competitive Insights
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Customer Overview
With nearly 20,000 employees, SAS is a global Enterprise leader in analytics, empowering and inspiring customers to transform data into intelligence.
Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.
Let’s do it. Tell us a bit about yourself and we’ll set up a time to wow you.
