Compete Agent

Your competitive
intel operative.

Scale yourself and reclaim your time with an agent that takes on the busywork holding you back.

Research
Analyst

Get your own personal research analyst that continuously collects and analyzes intel to automatically generate insights, create competitor profiles, and uncover trends across your data.

Competitive
Deal Assistant

Give your sellers their own personal deal assistant that continuously monitors competitive activity across their open opps and proactively delivers the actionable insights they need in the moment.

How to use Klue in your LLMs

Sellers get real-time, cited answers on positioning, objections, and what to do next in their specific deals that are in flight.

Product marketers can analyze win-loss patterns and competitive signals, research voice of buyer, and directly update content in Klue via Claude.

Competitive positioning

Get the right pitch and proof points against a specific competitor.

“How do I deposition Acme Corp?”

Objection Handling

Respond to buyer pushback in real time, backed by evidence.

“A prospect says our pricing is too high next to Competitor X, how do I respond?”

Win/loss patterns

Understand why you’re losing deals against a specific rival.

“What were our primary win and loss reasons against Competitor X last quarter?”

Buyer & prospect voice

Hear what real buyers and prospects are actually saying.

“What have prospects said about Competitor X’s onboarding in the last two quarters?”

Deal-specific intel

Know what it takes to win a specific, named deal.

“Who’s the threat in my Loco deal, what does the buyer care about, and how do I differentiate?”

Claim Validation

Check whether a competitor’s claim — about you or themselves — holds up.

“Competitor X claims they support unlimited integrations — is that true?”

Create and update battlecards

Curators and PMMs keep battlecards current without leaving the conversation.

“Update the Acme Corp battlecard — we just closed a win on this exact pricing objection.”

RESEARCH ANALYST

Insights
delivered
at scale

Auto-generated competitive and deal-based insights

RESEARCH ANALYST

Complete
competitive
coverage

Ai-generated profiles spun up in one-click

RESEARCH ANALYST

Deep
research &
analysis

Uncover trends from all your data to share across the org

DEAL ASSISTANT

Proactive
deal
intelligence

Deal-specific competitive insights sent straight to your seller’s inbox

DEAL ASSISTANT

Instant,
accurate
answers

Immediate answers to your seller’s competitive questions in Slack

COMPETE agent
Features

Bring your company context

Ensure sellers use consistent messaging in their deals. Confirm details about your GTM, products and services, and upload internal docs to give Klue the context it needs to help you drive consistency in the messaging and positioning used across your compete program.

Build dynamic battlecards

Create the content your sellers crave. Easily build and maintain high-quality battlecards for your Tier 1 competition.

Measure program performance

See the impact your program has on revenue. Klue Reports help you confidently identify threats to your pipeline, measure the adoption of your competitive content, track revenue influence, and more.

Features at a glance

Klue is a platform used by competitive professionals to monitor their competitive landscape and enable individuals in their organization with competitive insights and content.

Knowledge Hub

Drive consistency in messaging and positioning used across your compete program.

Ask Klue

Get instant, accurate answers to your competitive questions in Slack, Salesforce, and Klue.

Deal Tips

Deal-specific competitive insights sent straight to your inbox.

Competitor Profiles

Spin up AI-generated content in one-click.

Klue Insights

Automatically analyze and extract meaningful insights from G2 reviews and win/loss interviews.

Email Digests

Make sure your team is all on the same page by sending intel digests on a regular cadence.

See how teams like yours compete using Klue

“Win-Loss Clips are also much easier to share with Product/PMM teams whenever a customer is talking about a feature request or product gap. The ability to download and share directly in Slack makes it easy for them to consume.”

Dylan D’Urso

“The auto-generated win-loss insights have been a game changer. We can finally see why deals tip one way or another in real time — without waiting weeks for interviews.”

Jordan Glenn

Competitive & Market Intelligence

“When you can put interviews together with win stories that are immediate — this closed yesterday, the recordings were pulled in, we have it — that information is so fresh that we’re able to draw out the exact points of what we need to focus on to win, or emerging loss reasons we need to address quickly.”

Dustin Ray

Competitive Intelligence

“One win-loss respondent was clearly trying to give one-word answers and move on. The AI Interviewer didn’t let them off the hook, it kept probing until it got a real answer. That’s not something a survey does.”

Trevor Evans

Director of Product Marketing