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THE BIGGEST COMPETE EVENT OF THE YEAR

Find the competitive edge you need, with recordings of 4 days, 25+ speakers, 10+ tactical presentations, 5+ live roundtables, and 4+ workshops.

AGENDA
Learn how to beat the competition.

Tuesday, November 29

How to Build a Best-In-Class Compete Program

9:00 – 9:30am PST

KEYNOTE

Closing the Competitive Revenue Gap

Speaker-Headshots_Jason-Smith

Hosted by

Jason Smith, CEO, Klue

PLAY
VIEW SLIDES

9:30 – 10:00am PST

Positioning to WIN in 2023

Speaker-Headshots_Ronell-Hugh-1

Hosted by

Ronell Hugh, Senior Vice President, Product Marketing & Strategy, Digital XM, Qualtrics

Speaker-Headshots_Sheevan-Thatcher-1

Hosted by

Sheevaun Thatcher, VP Global Sales and Success Enablement, Slack

Speaker-Headshots_Rowan-Noronha-1

Hosted by

Rowan Noronha, Founder and Host, Product Marketing Community

Speaker-Headshots_Mark-Kliens

Hosted by

Mark Kilens, CMO, AirMeet

PLAY

10:00 – 10:30am PST

Building out a Governance Model for your Compete Program

Speaker-Headshots_Candice-Charleton

Hosted by

Candice Charleton, Senior Director of Customer Insights, Klue

PLAY
VIEW SLIDES

10:30 – 11:00 am PST

Networking Break

10:30 -11:00am PST

How Two Competitors Each Structure Their Compete Programs

Speaker-Headshots_Dustin-Ray

Hosted by

Dustin Ray, Director of Competitive Intelligence, Datto

Speaker-Headshots_ShaneBurton

Hosted by

Shane Burton, Emerging Technology Engineer, Rubrik

PLAY

10:30 – 11:00am PST

Setting up your Compete Program for Success with Adobe

Speaker-Headshots_Adriana-Orduna-Smith

Hosted by

Adriana Orduna-Smith, Group Lead Adobe Digital Experience Competitive Center of Excellence, Adobe

Speaker-Headshots_Veronica-Simms

Hosted by

Veronica Simms, CI Analyst, Adobe

PLAY

10:30 – 11:00am PST

Setting up your Compete Program for Success with Shopify

Speaker-Headshots_Brock-Everett

Hosted by

Brock Everett, Competitive Intelligence Ambassador, Shopify

Speaker-Headshots_Dennis-Brosnan

Hosted by

Dennis Brosnan, Market Insights Lead, Marketing Strategy & Operations, Shopify

PLAY

11:00 – 11:30 am PST

Building a Win-loss Program That Enables Your Entire Business

Speaker-Headshots_Jen-Roberts

Hosted by

Jenn Roberts, Director, Marketing Strategy, Service Titan

PLAY
VIEW SLIDES

11:30am – 1:00pm PST

Workshop: How to Launch Your Competitive Program in 90 Days

Speaker-Headshots_Tracy-Berry

Hosted by

Tracy Berry, Head of Competitive Intelligence & Communications, Freshworks

PLAY
VIEW SLIDES

Wednesday, November 30

How to Build Battlecards

9:00 – 9:15am PST

How to Start Building a Deal-Winning Battlecard

Speaker-Headshots_Dave-Washer

Hosted by

Dave Washer, Director of Data Operations, Klue

PLAY

9:15 – 9:40am PST

3 Characteristics of the Most Highly Adopted Battlecards

Speaker-Headshots_Hunter-Sones

Hosted by

Hunter Sones, Competitive Solutions Specialist, Klue

PLAY
VIEW SLIDES

9:40 – 11:00am PST

Networking Break

10:00 -11:00am PST

Build your own Battlecards (BYOB) Workshop: The Why We Win & Why We Lose Cards

Speaker-Headshots_Hunter-Sones

Hosted by

Hunter Sones, Competitive Solutions Specialist, Klue

PLAY
VIEW SLIDES

10:00 – 11:00am PST

Build your own Battlecards (BYOB) Workshop: The Quick Dismiss Card

Speaker-Headshots_Brandon-Bedfordjpg

Hosted by

Brandon Bedford, Competitive Enablement Manager, Klue

andy

Hosted by

Andy McCotter-Bicknell, Head of Competitive Intelligence, ClickUp

PLAY
VIEW SLIDES

10:00 – 11:00am PST

Build your own Battlecards (BYOB) Workshop: The Objection Handling & Landmines to Lay Cards

image-bkremoved

Hosted by

Sam Coulson, Content Analyst at Klue

PLAY
VIEW SLIDES

10:00 – 11:00am PST

Build your own Battlecards (BYOB) Workshop: How to Spot Them

Speaker-Headshots_Dave-Washer

Hosted by

Dave Washer, Director of Data Operations, Klue

PLAY
VIEW SLIDES

Thursday, December 1

How to Get Sh*t Done

9:00 – 9:30am PST

How to Brief Execs With Competitive Intel

Speaker-Headshots_Tara-Scott

Hosted by

Tara Scott, Manager, Growth & Market Intelligence, Benevity

PLAY
VIEW SLIDES

9:30 – 10:00am PST

How to Nail Competitive Deal Support That Wins Neck-and-Neck Deals

Matt-Coblentz-1-400x400-1

Hosted by

Matt Coblentz, Competitive Intelligence Manager, Workato

PLAY
VIEW SLIDES

10:00 – 10:30am PST

How to Upskill Senior Reps with Competitive Intel

Speaker-Headshots_Allegra-Ingerson

Hosted by

Allegra Ingerson, Senior Manager, Market Strategy & Competitive Insights, DailyPay

PLAY
VIEW SLIDES

10:30 – 11:00am PST

Networking Break

10:30 – 11:00am PST

How to Handle Rogue Competitive Intelligence

Speaker-Headshots_Jay-Nakagawa

Hosted by

Jay Nakagawa, Director, Competitive Intelligence, Dell Technologies

Speaker-Headshots_Pierre-Hiller

Hosted by

Pierre Hiller, Senior Director, Global Competitive Intelligence, Veeam

PLAY

10:30 – 11:00am PST

How to Gain a Competitive Advantage With Win-Loss Analysis

Speaker-Headshots_Paul-Senatori

Hosted by

Paul Senatori

brucekasrel

Hosted by

Bruce Kasrel, VP of Research, DoubleCheck

PLAY

11:00 – 11:30am PST

How to Keep Your Business Invested in Compete

Speaker-Headshots_Mitch-Comstock

Hosted by

Mitch Comstock, Senior Product Marketing Manager, LeadIQ

PLAY
VIEW SLIDES

11:30am – 12:00pm PST

How to Write a Must-Read Competitive Newsletter

Speaker-Headshots_Jenny-Sung

Hosted by

Jenny Sung, Senior Product Marketing Manager, Algolia

PLAY
VIEW SLIDES

12:00 – 12:30pm PST

How to Present a Competitive Strategy to Your Leadership Team

Speaker-Headshots_Pat-Wall1

Hosted by

Pat Wall, Head of Competitive Intelligence, Imperva

PLAY
VIEW SLIDES

Friday, December 2

The Compete Games

9:00 – 10:00am PST

Winning the Market — A Wargaming Exercise

Speaker-Headshots_Tara-Scott

Hosted by

Tara Scott, Manager, Growth & Market Intelligence, Benevity

Speaker-Headshots_Brandon-Bedfordjpg

Hosted by

Brandon Bedford, Competitive Enablement Manager, Klue

PLAY
VIEW SLIDES

10:00 – 10:30am PST

Networking Break

10:30 – 11:30am PST

Winning the Deal — A Competitive Deal Simulation

Clara-Smyth

Hosted by

Clara Smyth, Sr. Product Marketing Manager, Slack

Speaker-Headshots_Alysse-Nockels

Hosted by

Alysse Nockels, Senior Director, Competitive Intelligence, Palo Alto Networks

PLAY
VIEW SLIDES

11:30am – 11:45am PST

Closing Remarks

© 2024 Klue Labs Vancouver, BC

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