KLUE EVENT: ON DEMAND
VIRTUAL & IN-PERSON EVENT
NOV 8-9, 2023
For compete pros and revenue leaders that are looking to knock competitors out of every winnable deal in their pipeline.
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Hosted by
Jason Smith, Co-founder & CEO @ Klue
Join Mark Kosoglow as he shares why revenue leaders have to think differently about their approach to driving revenue and maintaining a competitive advantage in their market. In this keynote session, Mark shares why ‘old school’ tactics associated with growth at all costs are doomed to fail, as well as the strategies and principles ‘modern’ revenue leaders are using to win, and retain, business more efficiently than their competitors.
Hosted by
Mark Kosoglow, Chief Revenue Officer @ Catalyst Software
Hosted by
Jody Geiger, Revenue Enablement Coach @ Klue
Hosted by
Huzeifa Adamally, Head of Global Competitive Insights @ ADP
Hosted by
Jessa Jennings, VP, Sales Performance Management @ Salesforce
Hosted by
Whitney Sieck, VP, Revenue Enablement @ Demandbase
Hosted by
Ryan Sorley, VP of Win-Loss @ Klue and Founder and CEO @ DoubleCheck Research
Hosted by
Meg Fitzgerald, SVP @ Insight Partners
Hosted by
Ray Grady, Investor/Advisor/Serial Entrepreneur/Technology Executive @ Saltbox Mgmt
Hosted by
Jess Iandiorio, CMO @ Starburst
Opinions. Everyone has one.
But a strategic point of view that drives business decision-making? Not quite as easy to establish…
Join us as we share the framework and foundation needed to establish a strategic competitive point of view within your company. Our speakers will walk through the steps you can take to build your own point of view, and how to use this to be a strategic voice within the organization.
Hosted by
Davin Galbraith, Sr Competitive Intelligence Manager @ Gong
Hosted by
Karen Warfield, Senior Manager of Competitive Intelligence @ Clari
Join Scott Barmmer and Kevin McKeown as they share advice and lessons learned from building multiple high-growth revenue teams over their career. They’ll cover what changes they’ve made to their revenue process this year, and what they’re doing to maintain efficiency while operating in a saturated market.
Hosted by
Scott Barmmer, Chief Revenue Officer @ Reputation
Hosted by
Kevin McKeown, CRO @ BeeKeeper
Hosted by
Candice Charleton, Senior Director, Insights & Services @ Klue
The best way to lose all trust with your reps? Use marketing buzzwords within all of your compete content and detach yourself from what’s really happening within deals. Join Jessica Davis as she shares what her team at HubSpot does to ‘think like a rep’ throughout their work, and the battlecard framework they use to support sellers across every stage of the deal cycle.
Hosted by
Jessica Davis, Competitive Intelligence Manager @ HubSpot
Join Nick Cegelski and Qayam Noorani for a LIVE Q&A where they’ll share the three key areas where your sales reps can gain an advantage over competitors in the deal. They’ll dive into differentiating through the discovery process, tactics to nail consultative selling for a competitive advantage, and the strategies needed to close deals on the finish line.
Hosted by
Nick Cegelski, Founder @ 30 Minutes to President’s Club
Hosted by
Qayam Noorani, Strategic Account Executive @ Klue
Join Kimberly Bauer, Director of Competitive Intelligence at Lacework as she lifts the lid on how she runs win-loss analysis within her business, and the insights used to elevate their competitive strategy. Learn the processes Kim uses, how win-loss analysis and competitive enablement compliments one another, and how to harness the power of each to develop a competitive advantage for your business.
Hosted by
Kimberly Bauer, Director of Competitive Intelligence @ Lacework
Hosted by
Jason Smith, Co-founder & CEO @ Klue
Join Mark Kosoglow as he shares why revenue leaders have to think differently about their approach to driving revenue and maintaining a competitive advantage in their market. In this keynote session, Mark shares why ‘old school’ tactics associated with growth at all costs are doomed to fail, as well as the strategies and principles ‘modern’ revenue leaders are using to win, and retain, business more efficiently than their competitors.
Hosted by
Mark Kosoglow, Chief Revenue Officer @ Catalyst Software
Hosted by
Jody Geiger, Revenue Enablement Coach @ Klue
Hosted by
Huzeifa Adamally, Head of Global Competitive Insights @ ADP
Hosted by
Jessa Jennings, VP, Sales Performance Management @ Salesforce
Hosted by
Whitney Sieck, VP, Revenue Enablement @ Demandbase
Hosted by
Ryan Sorley, VP of Win-Loss @ Klue and Founder and CEO @ DoubleCheck Research
Hosted by
Meg Fitzgerald, SVP @ Insight Partners
Hosted by
Ray Grady, Investor/Advisor/Serial Entrepreneur/Technology Executive @ Saltbox Mgmt
Hosted by
Jess Iandiorio, CMO @ Starburst
Join Scott Barmmer and Kevin McKeown as they share advice and lessons learned from building multiple high-growth revenue teams over their career. They’ll cover what changes they’ve made to their revenue process this year, and what they’re doing to maintain efficiency while operating in a saturated market.
Hosted by
Scott Barmmer, Chief Revenue Officer @ Reputation
Hosted by
Kevin McKeown, CRO @ BeeKeeper
Hosted by
Candice Charleton, Senior Director, Insights & Services @ Klue
Join Nick Cegelski and Qayam Noorani for a LIVE Q&A where they’ll share the three key areas where your sales reps can gain an advantage over competitors in the deal. They’ll dive into differentiating through the discovery process, tactics to nail consultative selling for a competitive advantage, and the strategies needed to close deals on the finish line.
Hosted by
Nick Cegelski, Founder @ 30 Minutes to President’s Club
Hosted by
Qayam Noorani, Strategic Account Executive @ Klue
Opinions. Everyone has one.
But a strategic point of view that drives business decision-making? Not quite as easy to establish…
Join us as we share the framework and foundation needed to establish a strategic competitive point of view within your company. Our speakers will walk through the steps you can take to build your own point of view, and how to use this to be a strategic voice within the organization.
Hosted by
Davin Galbraith, Sr Competitive Intelligence Manager @ Gong
Hosted by
Karen Warfield, Senior Manager of Competitive Intelligence @ Clari
The best way to lose all trust with your reps? Use marketing buzzwords within all of your compete content and detach yourself from what’s really happening within deals. Join Jessica Davis as she shares what her team at HubSpot does to ‘think like a rep’ throughout their work, and the battlecard framework they use to support sellers across every stage of the deal cycle.
Hosted by
Jessica Davis, Competitive Intelligence Manager @ HubSpot
Join Kimberly Bauer, Director of Competitive Intelligence at Lacework as she lifts the lid on how she runs win-loss analysis within her business, and the insights used to elevate their competitive strategy. Learn the processes Kim uses, how win-loss analysis and competitive enablement compliments one another, and how to harness the power of each to develop a competitive advantage for your business.
Hosted by
Kimberly Bauer, Director of Competitive Intelligence @ Lacework
Norman Guadagno is kicking off day two by sharing what goes into building a foundation that enables Mimecast to be distinctive and differentiated within their market. Norman will share why his marketing and leadership team is constantly aware of their landscape, how they make proactive strategic decisions, and what he does to ensure competitive knowledge is baked into the foundation of their go-to-market strategy.
Hosted by
Norman Guadagno, CMO @ Mimecast
Join Meagan Eisenberg and Carin Van Vuuren LIVE as they dive into how their marketing priorities have evolved this year, and where Competitive Enablement fits in. They’ll be share the programs, strategies, and levers they’re pulling as CMOs to make sure their teams are keeping one step ahead of the competition.
Hosted by
Carin Van Vuuren, CMO @ Greenhouse Software
Hosted by
Meagen Eisenberg, CMO @ Lacework
Hosted by
Katie Berg, VP, Marketing @ Klue
Hosted by
Clara Smyth, Director, Competitive Enablement Services @ Klue
Join Jarod Greene as he shares what he’s doing as a new CMO at a fast-growing company to keep his C-Suite and board up-to-date on the competitive landscape. Jarod will share the program and initiatives he uses to achieve this, how he relays these insights to leadership, and the impact it has on their strategic decision-making.
Hosted by
Jarod Greene, CMO @ Vivun
Hosted by
James Raffield, Director of Competitive Intelligence @ Druva
Hosted by
Brandon Bedford, Competitive Enablement Manager @ Klue
Hosted by
Andy McCotter-Bicknell, Head of Competitive Intel @ Apollo
When Will Davis started as a new CMO at C-Data, one of his top priorities was finding the most efficient levers to accelerate lead gen and pipeline growth. With his expertise in competitive strategy, Will and his team used it as their “lens” to fuel their new growth strategy. Learn how Will and his team built and executed this strategy to gain an advantage over the competition.
Hosted by
Will Davis, CMO @ CData
Sydney Sloan is sitting down with Katie Berg LIVE to share some of the biggest lessons learned as a marketing executive leading companies that are involved in some of the most heated competitive rivalries in tech. Sydney will be diving into her time at Adobe, Salesloft, and now Drata; how she’s competed for mindshare, fought to displace incumbents, and what goes into winning the hearts and minds of users. Bring your questions as Sydney and Katie will be fielding them live!
Hosted by
Katie Berg, VP, Marketing @ Klue
Hosted by
Sydney Sloan, CMO @ Drata
Hosted by
Alysse Nockels, Senior Director, Competitive Intelligence @ Palo Alto Networks
Hosted by
Ben Schultz, Sr. Manager, Competitive Strategy @ Palo Alto Networks
Hosted by
Tara Scott, Senior Product Marketing Manager @ Acuity Insights
Join Danielle, Mara, and Patrick for a live panel session as they share the successes, tactics, and lessons they’ve picked up throughout their careers to build a tight-knit partnership with their sales teams. These experts will share how they built a culture of compete, what ways they engage with new reps and veteran sellers, and why they have regular communications with sales leadership. Bring a question as they’ll be answering audience questions throughout this LIVE session.
Hosted by
Patrick Wall, Head of Competitive Intelligence @ Imperva
Hosted by
Danielle Zaborski, VP, Sales Success @ Anteriad
Hosted by
Mara Konrad, PMM: Intelligence Consultant & Ambassador @ The Compete Network
Norman Guadagno is kicking off day two by sharing what goes into building a foundation that enables Mimecast to be distinctive and differentiated within their market. Norman will share why his marketing and leadership team is constantly aware of their landscape, how they make proactive strategic decisions, and what he does to ensure competitive knowledge is baked into the foundation of their go-to-market strategy.
Hosted by
Norman Guadagno, CMO @ Mimecast
Hosted by
Clara Smyth, Director, Competitive Enablement Services @ Klue
Hosted by
James Raffield, Director of Competitive Intelligence @ Druva
Hosted by
Brandon Bedford, Competitive Enablement Manager @ Klue
Hosted by
Andy McCotter-Bicknell, Head of Competitive Intel @ Apollo
Hosted by
Alysse Nockels, Senior Director, Competitive Intelligence @ Palo Alto Networks
Hosted by
Ben Schultz, Sr. Manager, Competitive Strategy @ Palo Alto Networks
Hosted by
Tara Scott, Senior Product Marketing Manager @ Acuity Insights
Join Danielle, Mara, and Patrick for a live panel session as they share the successes, tactics, and lessons they’ve picked up throughout their careers to build a tight-knit partnership with their sales teams. These experts will share how they built a culture of compete, what ways they engage with new reps and veteran sellers, and why they have regular communications with sales leadership. Bring a question as they’ll be answering audience questions throughout this LIVE session.
Hosted by
Patrick Wall, Head of Competitive Intelligence @ Imperva
Hosted by
Danielle Zaborski, VP, Sales Success @ Anteriad
Hosted by
Mara Konrad, PMM: Intelligence Consultant & Ambassador @ The Compete Network
Join Meagan Eisenberg and Carin Van Vuuren LIVE as they dive into how their marketing priorities have evolved this year, and where Competitive Enablement fits in. They’ll be share the programs, strategies, and levers they’re pulling as CMOs to make sure their teams are keeping one step ahead of the competition.
Hosted by
Carin Van Vuuren, CMO @ Greenhouse Software
Hosted by
Meagen Eisenberg, CMO @ Lacework
Hosted by
Katie Berg, VP, Marketing @ Klue
Join Jarod Greene as he shares what he’s doing as a new CMO at a fast-growing company to keep his C-Suite and board up-to-date on the competitive landscape. Jarod will share the program and initiatives he uses to achieve this, how he relays these insights to leadership, and the impact it has on their strategic decision-making.
Hosted by
Jarod Greene, CMO @ Vivun
When Will Davis started as a new CMO at C-Data, one of his top priorities was finding the most efficient levers to accelerate lead gen and pipeline growth. With his expertise in competitive strategy, Will and his team used it as their “lens” to fuel their new growth strategy. Learn how Will and his team built and executed this strategy to gain an advantage over the competition.
Hosted by
Will Davis, CMO @ CData
Sydney Sloan is sitting down with Katie Berg LIVE to share some of the biggest lessons learned as a marketing executive leading companies that are involved in some of the most heated competitive rivalries in tech. Sydney will be diving into her time at Adobe, Salesloft, and now Drata; how she’s competed for mindshare, fought to displace incumbents, and what goes into winning the hearts and minds of users. Bring your questions as Sydney and Katie will be fielding them live!
Hosted by
Katie Berg, VP, Marketing @ Klue
Hosted by
Sydney Sloan, CMO @ Drata
Registrants
Virtual on-
demand sessions
Speakers
Compete
Games
“Compete Week was the best virtual conference I participated in this year! Great topics and great tools to socialize during the event. Looking forward to Compete Week 2023.”
PIERRE HILLER
Senior Director, Global Competitive Intelligence, Veeam Software
Compete Week is for Competitive Intelligence leaders and practitioners, Product Marketing Managers, Sales & Revenue Leaders, and those who are building, scaling, or ready to learn how to accelerate their competitive enablement programs.
Yes, all speaker sessions will be recorded and available to watch on-demand after the event.
Compete Week will be hosted on The Compete Network. Follow the link in your email to access the event and the community. Once in the community, you can update your profile and then explore the virtual event.
Any company that likes to win. We joke. But you’ll hear from competitive enablement practioners and leaders at companies like Lacework, Hubspot, ServiceTitan, Palo Alto Networks and more plus, network with attendees from hundreds more organizations.
Live events will kick off each day at 9:00 am PST / 12:00 pm EST / 5:00 pm UK. Sessions will wrap up by 12:00 pm PST / 3:00 pm EST / 8:00 pm UK.
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