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VIRTUAL EVent | FEB 26 & 27

Klue QUARTERLY WINTER 2025

Automated Insights, Integrated Workflows

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VIRTUAL & IN-PERSON EVENT

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The biggest compete event of the year for product marketing leaders and competitive intel teams to connect, learn, and elevate the industry.

SPEAKERS

2024 Compete Week Line-up

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Dylan D’Urso

Sr. Competitive Intelligence Manager

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Emma Stratton

Author of Make it Punchy

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Anthony Pierri

Cofounder & Partner

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Tamara Grominsky

Founder

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Jason Oakley

Founder

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Andy McCotter-Bicknell

Head of Competitive Intelligence

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Caroline McMeekin

Product Marketing Manager

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Zaven Gabriel

Product Marketing Manager

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Jason Smith

Founder

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Ryan Sorley

VP Win-loss and Cofounder

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Dejan Gajsek

Co-Founder

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Clara Smyth

Competitive Consulting

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Hunter Sones

Competitive Enablement Manager

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Mara Konrad

Senior Content Services Manager

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Brady Jensen

CEO & Founder

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Tracy Berry

Principal at Berry Insights

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Jay Nakagawa

Director, Competitive Intelligence

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Sarah Robin

Head of Analyst Relations 

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Jen Doyle

Research Director 

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Josh Gladstone

Manager, Content Services

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Claire Brunvand

Competitive Intelligence Lead

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Alysse Nockels

Vice President, Competitive Intelligence

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Dustin Ray

Head of Competitive and Market Intelligence

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Dan Graney

Principal Competitive Intelligence Manager – Security

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Dave Osborne

Sr. Manager, Enablement 

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Mehera McCusker

Competitive Intelligence Manager

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Talya Heller

Consultant & Founder

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Jose Gonzalez

Senior Competitive Intelligence Manager

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Nick Moore

Product Marketing Consultant

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Aldona Dye

Program Management Associate – Win-Loss 

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Odhran Reidy

Sr Product Marketing Manager

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WHAT LAST YEARS ATTENDEES ARE SAYING

“I just wanted to say this was one of the best events I’ve ever been to because it was super fun, relatable, informative, and most of all – it felt like it was for me (hyper-personalized and relevant to competitive professionals). I truly felt seen… this community is so valuable AND it’s for free?! I can hardly even believe it. I see myself being apart of this community as long as I’m in this career.

Benjamin Conte

Benjamin Conte

Senior Product Marketing Manager, Competitive Intelligence

“I found this conference was one of the few I’ve been to where practical, real world takeaways were given in most of the sessions. The high-level jargon was mainly skipped and there was tons of value in what was presented.

Virtual attendee

“As a virtual attendee I enjoyed the ‘portal’ and being able to network with other attendees. The programming is always top notch and guest speakers provided great context to the value of Klue. I felt the number of session was appropriate and easy to schedule in my calendar to ensure I didn’t miss them. Looking forward to Compete Week each year!

Virtual attendee

2024 Agenda

MONDAY OCTOBER 28, 2024

5:00-7:00PM

IN-PERSON COCKTAIL HOUR

Cocktail Hour at The Kent

534 Cambie St, Vancouver, BC V6B 2N7

TUESDAY OCTOBER 29, 2024

8:45-8:50AM

KEYNOTE

Welcoming Remarks

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Hosted By

Katie Berg, VP Marketing @ KLUE

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Hosted By

ADAM MCQUEEN, SR Manager, Content marketing & Community @ KLUE

8:50-9:05AM

KEYNOTE

The competitive blindspot that’s costing you millions

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Hosted By

JASON SMITH, CEO @ KLUE

9:05-9:30AM

Panel

How market leaders combine win-loss and competitive enablement

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Hosted By

Dylan D’Urso, Sr. Competitive Intelligence Manager at Autodesk

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Hosted By

Claire Brunvand, Competitive Intelligence Lead @ SurveyMonkey

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Hosted By

JASON SMITH, CEO @ KLUE

9:35-10:05AM

Session

From data to decisions: Bringing competitive, market, and buyer insights to the executive table

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Hosted By

CLARA SMYTH, Competitive Consulting @ Klue

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Hosted By

Dustin Ray, Head of Competitive and Market Intelligence, Huntress

10:10-10:25AM

Video

Exclusive Premiere: ‘Klueless: A Competitive Deal Story

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Hosted By

Klue original Production

10:25-10:45AM

Break

Coffee Break

10:45-11:20AM

Presentation

From Zero to Hero: Launching Your Win-Loss Initiative with ReadyGo

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Hosted By

Jose Gonzalez, Senior Competitive Intelligence Manager, SentinelOne

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Hosted By

RYAN SORLEY, VP Win-loss and Cofounder @ Klue

11:25-11:50AM

SPONSOR PANEL

Transforming your competitive data into deal-winning insights

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Hosted By

Caroline McMeekin, PRODUCT MARKETING MANAGER @ Highspot

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Hosted By

Sarah Robin, Head of Analyst Relations @ The TRADE Desk

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Hosted By

Dave Osborne, Sr. Manager, Enablement @ Pitchbook

11:55AM-12:25PM

CLOSING KEYNOTE

Differentiate your tech with buyer-centric messaging

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Hosted By

Emma Stratton, Author of Make it Punchy

12:25 -1:30PM

Break

Lunch

1:30-2:00PM

IN-Person Workshop

The Five Things we Wish we Knew Starting in Compete

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Hosted By

Tracy Berry, Principal at Berry Insights

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Hosted By

Jay Nakagawa, Director, Competitive Intelligence, Dell Technologies

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Hosted By

Alysse Nockels, Sr. Director Competitive Intelligence, Palo Alto Networks

2:00-2:45PM

IN-Person Workshop

ReadyGo Workshop: Craft Your Win-Loss Strategy from the Ground Up

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Hosted By

RYAN SORLEY, VP Win-loss and Cofounder @ Klue

3:00-3:30PM

IN-Person Workshop

Competitive reporting & success planning for 2025

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Hosted By

CLARA SMYTH, Competitive Consulting @ Klue

Virtual Only

Wednesday, OCTOBER 30, 2024

9:00-9:05AM

KEYNOTE

Welcoming Remarks

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