FREE VIRTUAL EVENT

OCTOBER 27-28

#COMPETETOWIN2021

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Don’t just compete.
Compete to win.

It’s time to build the playbook you need to crush the competition.

We’re bringing together the best in competitive intelligence, product marketing, sales, and revenue enablement to help you do so at the first-ever Competitive Enablement Summit.

WANT TO WIN?

SAVE YOUR SEAT SAVE YOUR SEAT
SPEAKERS
Meet the lineup

Jason Smith

CEO, Klue

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Stefan Eller

Global Leader Competitive Intelligence Sales Strategy, Cisco

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Anthony Iannarino

Writer, Salesman, Speaker, Sales Leader, and founder of B2B Sales Coach & Consultancy

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Peep Laja

CEO, Wynter

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Christine McCallum

Vice President, Enablement, Galvanize

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Jarod Greene

Vice President Product Marketing, Highspot

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Adam Houghton

Vice President, Customer Success, Klue

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Kyle Coleman

Vice President, Revenue Growth & Enablement, Clari

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Tamara Schebel

Vice President, Product, Klue

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Kevin Dorsey

Vice President, Inside Sales, PatientPop Inc.

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Blaire Hervey

Senior Director of Global Sales Enablement Delivery, Salesforce

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Terry Hurst

Senior Director, Competitive and Market Intelligence, Workday

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Jay Nakagawa

Director, Competitive Intelligence, Dell

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Emily Childs-Lopez

Director, Market Strategy, Salesforce

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Clara Smyth

Senior Product Marketing Manager, Slack

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Chris Agnoli

Competitive Enablement Lead, Juniper Networks

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Jody Geiger

Revenue Enablement Coach, Klue

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THE SCHEDULE
Build your winning competitive playbook in just two days.

Day #1

Competitive Strategy

8:30-9:00am PST

Competitive Enablement Summit Kickoff

Hosted by

Jason Smith, CEO, Klue

9:00-9:45am PST

KEYNOTE

Winning on all Fronts – Developing Competitive Intelligence your Company Can’t Live Without

Hosted by

Stefan Eller, Global Leader Competitive Intelligence Sales Strategy, Cisco

10:00-10:40am PST

Feeding the Lions: How to Provide Competitive Content that Actually Gets Used

Hosted by

Clara Smyth, Sr. Product Marketing Manager, Slack

10:00-10:40am PST

How to Compete in a Saturated Category

Hosted by

Peep Laja, CEO, Wynter

10:45-11:30am PST

What They Didn’t Tell You at CI School: Lessons From the Leaders

Hosted by

Adam Houghton, VP of Success, Klue

Panelist

Emily Childs-Lopez, Director, Market Strategy, Salesforce

Panelist

Terry Hurst, Sr. Director, Competitive and Market Intelligence, Workday

Panelist

Jay Nakagawa, Director, Competitive Intelligence, Dell

11:45-12:30pm PST

The Playbook to Implementing Competitive Enablement in the Enterprise

Hosted by

Chris Agnoli, Competitive Enablement Lead, Juniper Networks

11:45-12:30pm PST

The Future of Competing: Klue’s Vision for Competitive Enablement

Hosted by

Tamara Schebel, VP of Product, Klue

Day #2

Enabling Revenue Teams

8:30-9:30am PST

KEYNOTE

Eliminating Your Competitors in One Fell Swoop

Hosted by

Anthony Iannarino, Author of ‘Eat Their Lunch: Winning Customers Away From Your Competition’

9:45-10:25am PST

Leading Sales to Competitive Victory

Hosted by

Jacob Gebrewold, Account Executive, Klue

Hosted by

Kevin Dorsey, VP of Inside Sales, PatientPop

9:45-10:25am PST

Teaming up for a Competitive Advantage: Why Cross-Functional Collaboration Will Win You More Deals

Hosted by

Jarod Greene, VP Product Marketing, Highspot

10:30-11:15am PST

Prospecting Experience for Competitive Differentiation

Hosted by

Kyle Coleman, VP Revenue Growth and Enablement, Clari

11:30-12:15pm PST

Arming the Troops: Effective Competitive Enablement

Hosted by

Jody Geiger, Revenue Enablement Coach, Klue

Panelist

Blaire Hervey, Sr. Director of Global Sales Enablement Deliver, Salesforce

Panelist

Christine McCallum, VP Enablement, Galvanize

WANT TO WIN?

SAVE YOUR SEAT SAVE YOUR SEAT

“The competitive landscape is going to get really, really competitive. We used to only fight a battle at the top, now we fight battles in all directions. There’s going to be a huge demand for competitive intelligence.”

ROB BEGG

VP of Product Marketing, Salesforce

FAQ

Competitive Enablement is the combined approach to competitive intelligence and sales enablement to disarm and crush your competitors by providing customer-facing teams with actionable intelligence about the competition and the market. When done right, Competitive Enablement can break down department silos to build more trust and collaboration between product marketing and sales.

The Competitive Enablement Summit is for Product Marketing Managers, Sales & Revenue Leaders, and Competitive Intelligence professionals who are building, scaling, or accelerating their competitive enablement program. However, if you have competitors, and you care about how to beat them, don’t miss out on this event.

. . . Any company that likes to win. We joke. But you’ll hear from leaders at companies like Slack, Dell, Cisco, Workday, Juniper, Highspot, Clari, and Salesforce — plus, network with attendees from hundreds more.

The Competitive Enablement Summit hosted from 8:30 AM to 1 PM PST on October 27-28, 2021. All content will stream in PST timezone, but replays will be available for all registrants after the event.

This is a totally free, virtual event.