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What is a Competitive Intelligence Platform?

Competitive intelligence platforms help companies collect, organize, and share important information about their industry, buyers, and competitors so they can improve their market position and overall performance. 

Competitive intelligence platforms are centralized hubs for your CI efforts. They replace scattered documents and outdated systems while automating time-consuming intelligence tasks.

What Teams Use CI Platforms

Ownership of these platforms will typically fall to your CI, product marketing, or sales enablement teams. In most cases, these teams will use your CI platform daily to unearth insights they can share across your organization.

Who Benefits From CI Platforms

While these platforms benefit every department of an organization, your sales and revenue teams will experience the most immediate impact. By delivering up-to-date competitor insights, CI platforms help sales reps compete more effectively in deals and close more revenue for your business.

How Do Competitive Intelligence Platforms Work?

Competitive intelligence is an ongoing, cyclical process made up of five stages.
A great CI platform optimizes each of these.

COLLECT

Automatically Gather Intel

Capture intel from multiple sources using automated competitor alerts, smart website monitoring, and simple internal messaging integrations.

ANALYZE

Effortlessly Organize and Analyze Data

Quickly consolidate and categorize captured intel with intuitive tagging and triage systems

CREATE

Turn Intel Into Useful Content For Your Team

Convert intel into dynamic content like sales battlecards, intel newsletters, and competitor profiles.

DISTRIBUTE

Distribute Insights Across Your Organization

Share intel and competitive content across your company using integrated channels like Slack, Teams, and customized newsletters

MEASURE

Measure
Your Direct Revenue Impact

Track and report on KPIs like revenue influence, win rates, and sales cycle length to demonstrate the impact your CI program is having on your business.

Key Features
of a Modern
Competitive Intelligence Platform

Real-Time Alerts &
Competitor Monitoring

Receive instant notifications when new intel surfaces, whether it’s a teammate sharing insights, a competitor changing their pricing, or breaking news about market shifts.

Intel Triage Tools

Quickly categorize and prioritize incoming intel using AI-assisted tools and friction-free workflows.

AI-Powered Review
Analysis

Automatically analyze thousands of customer reviews from sites like G2 and Capterra to instantly uncover your competitors’ strengths and weaknesses.

Browser Intel
Extensions

Add intel from across the web in one click, monitor competitor or industry pages, highlight key text, capture screenshots, and leave comments.

Dual-Purpose
Analytics Suite

Harness deep analytics to identify competitive threats and market opportunities, while simultaneously measuring your CI program’s impact on win rates, revenue, and ROI.

Built-In Intel
Newsletters

Create and distribute intel newsletters directly within the platform, and customize them to meet the needs of different departments.

Dynamic Battlecard
Creation

Arm your sales team with battlecards tailored to specific competitors, scenarios, and deals.

Win-Loss
Analysis

Understand the real reasons behind your wins and losses with unbiased buyer feedback and integrated win-loss data.

Competitive Intelligence Platforms Help Businesses

Make Better Decisions:

CI platforms provide accurate information about your market, buyers, and competitors, enabling your organization to make informed strategic choices.

Track Competitors:

CI platforms help you monitor competitor websites, pricing, product changes, news releases, and reviews, providing a birds-eye view of your competitive landscape.

Boost Sales Performance:

CI platforms equip your sales teams with competitor insights and high-value battlecards, increasing win rates and shortening sales cycles.

Gather Buyer Feedback:

CI platforms equipped with win-loss analysis capabilities provide unbiased feedback about your product, directly from your buyers. 

Find New Business Opportunities:

CI platforms identify untapped markets and emerging trends, guiding your business expansion efforts.

Navigate Industry Changes:

CI platforms help you anticipate market shifts and disruptions, keeping your business proactive and resilient.

Stay Ahead of Competitors:

CI platforms support the development of targeted, proactive responses to competitor strategies, keeping your business two steps ahead in the marketplace.

Klue is the single source of truth of truth for all competitive intelligence and has helped us as an organization distill who our primary competitors are. We like the weekly digest, structure and layout of battlecards, and customization of design. CI is now directly feeding into our business strategy and direction.

Sharon Robinson

Sharon Robinson

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