Klue Compete
The Competitive Enablement Platform
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Competitive intelligence platforms help companies collect, organize, and share important information about their industry, buyers, and competitors so they can improve their market position and overall performance.
Ownership of these platforms will typically fall to your CI, product marketing, or sales enablement teams. In most cases, these teams will use your CI platform daily to unearth insights they can share across your organization.
While these platforms benefit every department of an organization, your sales and revenue teams will experience the most immediate impact. By delivering up-to-date competitor insights, CI platforms help sales reps compete more effectively in deals and close more revenue for your business.
Competitive intelligence is an ongoing, cyclical process made up of five stages.
A great CI platform optimizes each of these.
COLLECT
Capture intel from multiple sources using automated competitor alerts, smart website monitoring, and simple internal messaging integrations.
ANALYZE
Quickly consolidate and categorize captured intel with intuitive tagging and triage systems
CREATE
Convert intel into dynamic content like sales battlecards, intel newsletters, and competitor profiles.
DISTRIBUTE
Share intel and competitive content across your company using integrated channels like Slack, Teams, and customized newsletters
MEASURE
Track and report on KPIs like revenue influence, win rates, and sales cycle length to demonstrate the impact your CI program is having on your business.
Receive instant notifications when new intel surfaces, whether it’s a teammate sharing insights, a competitor changing their pricing, or breaking news about market shifts.
Quickly categorize and prioritize incoming intel using AI-assisted tools and friction-free workflows.
Automatically analyze thousands of customer reviews from sites like G2 and Capterra to instantly uncover your competitors’ strengths and weaknesses.
Add intel from across the web in one click, monitor competitor or industry pages, highlight key text, capture screenshots, and leave comments.
Harness deep analytics to identify competitive threats and market opportunities, while simultaneously measuring your CI program’s impact on win rates, revenue, and ROI.
Create and distribute intel newsletters directly within the platform, and customize them to meet the needs of different departments.
Arm your sales team with battlecards tailored to specific competitors, scenarios, and deals.
Understand the real reasons behind your wins and losses with unbiased buyer feedback and integrated win-loss data.
CI platforms provide accurate information about your market, buyers, and competitors, enabling your organization to make informed strategic choices.
CI platforms help you monitor competitor websites, pricing, product changes, news releases, and reviews, providing a birds-eye view of your competitive landscape.
CI platforms equip your sales teams with competitor insights and high-value battlecards, increasing win rates and shortening sales cycles.
CI platforms equipped with win-loss analysis capabilities provide unbiased feedback about your product, directly from your buyers.
CI platforms identify untapped markets and emerging trends, guiding your business expansion efforts.
CI platforms help you anticipate market shifts and disruptions, keeping your business proactive and resilient.
CI platforms support the development of targeted, proactive responses to competitor strategies, keeping your business two steps ahead in the marketplace.
“Klue is the single source of truth of truth for all competitive intelligence and has helped us as an organization distill who our primary competitors are. We like the weekly digest, structure and layout of battlecards, and customization of design. CI is now directly feeding into our business strategy and direction.
Sharon Robinson
Let’s do it. Tell us a bit about yourself and we’ll set up a time to wow you.