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KLUE’S 360° WIN-LOSS

You Lost the Deal.
Your Buyers Know ‘Why’.

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DEMO ARENA

Product Marketing & CI Pros

See how you can analyze your competition, support your sales team, and show the C-Suite why they need to invest in your work.

PRODUCT TOUR

Track Your Competitors

Collecting intel on your competitors and setting up the right alerts takes a ton of time. See how you can use Klue to quickly see what each one is saying, releasing, and doing.

PRODUCT TOUR

Understand Your Landscape

There’s a lot to unpack from the intel you collect. See how you can use Klue to identify strengths and weaknesses, track competitor mentions, and identify opportunities to improve your GTM.

PRODUCT TOUR

Support Your Sales Team

Knowing the competition is just as important as a sales pitch. See how you can use Klue to deliver competitive insights that sellers need to win more competitive deals.

PRODUCT TOUR

Demonstrate Your Impact

Your work should be measured by more than emojis and confidence surveys. See how you can use Klue to identify threats, measure rep performance, and attribute your work to revenue.

PRODUCT TOURS

Klue by Role

Sales Leader

See how you can win more competitive revenue.

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Marketing Leader

See how you can drive higher quality pipeline.

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Sales Enablement

See how you can better prepare your sellers.

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The decision to switch to Klue was easy. We looked at what other platforms were out there and already had experience with one. So, we thought — ‘why look at anyone else but the best. Our Competitive Enablement program supports the entire Revenue team — new business reps, SDR’s, Sales Engineers, Renewals. Our content contributes to most of our up-sell and cross-sell opportunities, which allows me to measure our impact to dollars.

Tirrah Switzer

Tirrah Switzer

Senior director of product marketing

We saw Klue as the clear leader in Competitive thought leadership, and were really impressed by feature enhancements on the roadmap. This sealed our decision to go with Klue over Crayon.

Lindsay Gaal

Lindsay Gaal

SENIOR MANAGER, COMPETITIVE INTELLIGENCE

I’ve been teaching a graduate level Competitive Intelligence course at UC Irvine business school for a few years now. Using Klue as part of the course curriculum has been extremely beneficial for showing how Competitive Enablement works in practice.

Kimberly Bauer

Kimberly Bauer

GUEST LECTURER UNIVERSITY OF CALIFORNIA, IRVINE – THE PAUL MERAGE SCHOOL OF BUSINESS

Klue has been a valuable investment for HubSpot that has streamlined and amplified our Competitive Enablement. Reps are already using our new battlecards to win deals and navigate difficult conversations with customers about ROI and total cost of ownership. I’m so thankful we have Klue to help navigate the challenging macro-economic and competitive climate in 2023.

Jessica Davis

Jessica Davis

MANAGER COMPETITIVE INTELLIGENCE

Industry Leaders Already Using Klue

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