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KLUE’S 360° WIN-LOSS

You Lost the Deal.
Your Buyers Know ‘Why’.

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Klue’S 360° WIN-LOSS

You Lost the Deal.
Your Buyers Know ‘Why’.

Remove bias from decision-making about your product and go-to-market strategy.

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DEMO ARENA

Marketing Leader

Your Product Marketing team wants to protect your pipeline. This means they will help you truly understand and win your market. Let’s show you how Klue can help.

PRODUCT TOUR

Tighten Your ICP

How confident are you that you’re going after the right accounts? See how Klue will help you find patterns to refine your ideal customer profile so you can drive more of the right pipeline. 

PRODUCT TOUR

Differentiate Your Messaging

In a world of choice, differentiation has never been more difficult. See how Klue helps you deliver a message that cuts through the noise.

PRODUCT TOUR

Convert More Opportunities to Revenue

You can drive a ton of opportunities, but sales needs to win the deal. See how Klue helps prepare your sellers for threats and market changes so they can close more of the pipeline you’re building.

PRODUCT TOUR

Improve the Buyer Journey

Cutting friction from the buyer journey is key to delivering an incredible experience. See how you can use Klue to understand where buyers are getting stuck and what you can do improve.

PRODUCT TOURS

Klue by Role

Product Marketing & CI Pros

See your new home for market, buyer, and competitive intel.

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Sales Leader

See how you can win more competitive revenue.

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Sales Enablement

See how you can better prepare your sellers.

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“The decision to switch to Klue was easy. We looked at what other platforms were out there and already had experience with one. So, we thought — ‘why look at anyone else but the best. Our Competitive Enablement program supports the entire Revenue team — new business reps, SDR’s, Sales Engineers, Renewals. Our content contributes to most of our up-sell and cross-sell opportunities, which allows me to measure our impact to dollars.

Tirrah Switzer

Tirrah Switzer

Senior director of product marketing

“We saw Klue as the clear leader in Competitive thought leadership, and were really impressed by feature enhancements on the roadmap. This sealed our decision to go with Klue over Crayon.

Lindsay Gaal

Lindsay Gaal

SENIOR MANAGER, COMPETITIVE INTELLIGENCE

“I’ve been teaching a graduate level Competitive Intelligence course at UC Irvine business school for a few years now. Using Klue as part of the course curriculum has been extremely beneficial for showing how Competitive Enablement works in practice.

Kimberly Bauer

Kimberly Bauer

GUEST LECTURER UNIVERSITY OF CALIFORNIA, IRVINE – THE PAUL MERAGE SCHOOL OF BUSINESS

“Klue has been a valuable investment for HubSpot that has streamlined and amplified our Competitive Enablement. Reps are already using our new battlecards to win deals and navigate difficult conversations with customers about ROI and total cost of ownership. I’m so thankful we have Klue to help navigate the challenging macro-economic and competitive climate in 2023.

Jessica Davis

Jessica Davis

MANAGER COMPETITIVE INTELLIGENCE

Industry Leaders Already Using Klue

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