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« Compared to What?

How to Design a Competitive Comparison Page | Ep. 7

In this episode, hosts Federico Jorge (Founder of StackAgainst) and Jason Oakley (Senior Director of Product Marketing at Klue) take you through the essentials of designing your competitive comparison page from the ground up.

Key Moments

Timestamps:

00:00 – Introduction

01:25 – Highlight your brand

04:30 – Use visuals to sell your uniqueness

11:44 – Try not to blend in

12:53 – Use comparison tables in context

17:04 – Avoid trademark issues in ads

19:36 – 10 distribution ideas

41:17 – StackAgainst’s new feature

43:37 – Outro

About Compared to What?

“Compared to What?”, is a show where hosts Federico Jorge (Founder of StackAgainst) and Jason Oakley (Senior Director of Product Marketing at Klue) give their opinions on the good, the bad, and the ugly of comparison pages as you learn what and what not to do when it comes time for you to make your own.