In the second part of this seven-part series, Adam talks to DoubleCheck Research CEO Ryan Sorley (01:51) and Klue’s Senior Director of Product Marketing Jason Oakley (15:07) at SCIP IntelliCon 2022 in Minneapolis.
Ryan and Jason share their takes on what competitive experts are doing wrong today, how to measure your impact on the business, and the best ways to use win-loss research to give your teams a competitive advantage.
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