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« Compared to What?

Stealing Leads from Your Competitors with Comparison Pages | Ep. 5

Welcome to ‘Compared to What?’, a Klue Original series that breaks down comparison pages from top competing companies in a given industry.

Hosts Federico Jorge (Founder of StackAgainst) and Jason Oakley (Senior Director of Product Marketing at Klue) will give their opinions on the good, the bad, and the ugly of comparison pages weekly as you learn what and what not to do when it comes time for you to make your own.

Key Moments:

00:00 – Introduction

01:58 – What are Comparison Pages?

02:46 – Where do Comparison Pages fit in a sales funnel?

03:40 – Making a Comparison Page in 4 steps

04:00 – Step 1. Choosing your competitors

09:21 – A competitive keyword tool

16:22 – Step 2. Find competitive angles

25:52 – Step 3. Define your winning narrative

28:22 – Step 4. Going from research to copywriting