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Humans in the Loop

The AI knows
what it knows.
You know
the rest.

Hila Lauterbach and Renat Gersch are two veteran product marketers who, rather than coasting on their combined 17 years of expertise, went back to school and co-founded 10x Go-to-Market to rebuild their understanding of the profession in the age of AI.

ABout this Series

What does it mean to be irreplaceable in an AI-first world?

Every PMM and CI leader we know has been asked some version of the same question in the past eighteen months: “Can’t AI just do this?” The answer is complicated, and more interesting than either the optimists or the skeptics want to admit.

Humans in the Loop is Klue’s editorial series profiling the competitive intelligence practitioners navigating this moment with clarity. Where they lean on AI. Where they push back. What they’ve learned about what a machine still can’t do. And why the loop doesn’t close without them.

ISSUE 03 | Garret Gomez

“Any tool you’re building, any process you’re automating — the first step is context. Take hours, give it all the context. You will start flying.

Garrett Gomez

Product Marketing Manager

All Profiles

ISSUE 02

Renat Gersch
& Hila
Lauterbach

Co-founders, 10x GTM, San Francisco

Read Profile

ISSUE 03

Peter
Pflaster

Director of Product Marketing, Automox

Read Profile

ISSUE 04

Garrett
Gomez

Product Marketing Manager, Profound

Read Profile

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Klue’S MCP SERVER

Klue is officially in
the Claude Connector
Directory