Blindspot
Interviews

Buyer insights that go beyond your pipeline

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LIVE WORKSHOP | MARCH 24 @ 9AM PST

Blindspot Interviews

Buyer insights that go beyond your pipeline

Learn More

ARE YOU COMPETING IN THE

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You might be in the dark about why you’re losing (and winning) deals. With Klue’s Win-Loss platform, you can now go straight to the source – your buyers.

Why You’re In the Dark

Without talking directly to your buyers with a win-loss program, you’re forced to rely on:

CRM Hygiene

Typically, CRM data isn’t great. No matter how many fields are made mandatory, they end up either inaccurate or incomplete.

Seller Bias

There are two sides to every story. So it’s okay to be skeptical of the data being submitted by your sellers as to why they won or lost a deal.

Gut Feel

Always trust your instincts, but check them with data. Because when you have proof to back up your point of view, that’s when you can drive real change.

91%

of CRM data is incomplete and 70% of this data becomes inaccurate annually

60%

of sellers are partially or completely wrong about why they lost a deal.

49%

of revenue leaders reported that their business conducts qualitative win-loss research.

Drive Change with Win-Loss

Here’s what elements of your GTM motion can improve with buyer interview insights:

Competitive Intelligence

Stay on top of your market by validating assumptions you have about your competitors. No matter how many fields are made mandatory, they end up either inaccurate or incomplete.

Positioning

You’ll get feedback from buyers to understand your differentiated value to inform future messaging

Product Strategy

Learn what buyers like and don’t like about your product to close any critical gaps you may have.

Sales Enablement

Better equip your sellers with the content and enablement they need to sell more effectively.

Klue Win-Loss combines 3 different approaches to gather tangible post-deal insights

1-on-1 interviews from us

Our research directors have 15+ years of experience and ask the right probing questions to run meaningful interviews

1-on-1 interviews from you

Every win-loss interview you do outside of Klue can be uploaded, analyzed, and compared within Klue

Buyer ‘pulse’ surveys

Klue checks your CRM for candidates, automates approval from sales, and sends a 5-question survey for analysis

Hear from Compete Practioners

KLUE WIN-LOSS

High-quality insights, directly from your buyers

Capture, analyze, and effortlessly share a continuous stream of win-loss insights to enable every department with the actionable content they need to win. 

“The findings from our Win-Loss program influence the development of our product roadmap, the refinement of our messaging, and our go-to-market execution. It’s an integral input into our company strategy. We regularly review the insights and recommendations as a leadership team
and with the boards.

Paige O'Neill

Paige O’Neill

CMO

Companies that win use Klue Win-Loss.

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Blindspot
Interviews

Buyer insights that go beyond your pipeline