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KLUE WIN-LOSS
Wait 🖐️
Before we get into the good stuff, we first want to take a second to recognize the team over at Clozd. Because without their investment in helping scale win-loss analysis with software, the market wouldn’t be where it is today.
Clozd is a great tool – especially if you’re looking for a set-it-and-forget-it platform that will help you collect and store data about your buyers.
But here’s the thing, win-loss should be much more than just collecting as much data as possible. Their team of rotating interviewers make it difficult to drive the continuity needed to dig into the real issues your buyers are facing. And when you sacrifice quality for quantity, the insights you’re able to get from your win-loss program limit your ability to drive impactful change across your business.
At Klue, we believe that in order to uncover the real truths about your buyers, it requires intention, expertise, and a little bit of AI . First, Klue partners with our customers to build world-class programs that are designed to capture rich buyer insights, engage internal stakeholders, and provide guidance on how to drive actionable outcomes that will help improve your product and go-to-market strategy. Second, Klue provides our customers with the latest technology, leveraging AI to unify intel and analyze the results to deliver the high-quality insights needed to stay on top of competitive threats, craft differentiated messaging and positioning, build better products for their customers, and improve sales execution and performance.
WHAT KLUE BUYERS HAVE TO SAY
“I have recommended Klue to many peers in our space. You’re experts at the interview process and that’s the most important aspect of win-loss analysis. Your obsession with delivering on our research objectives and ability to pivot mid-interview when a juicy insight starts to surface is invaluable. And something we didn’t experience with other win-loss providers like Clozd.
Dylan D’Urso
Senior Competitive Intelligence Manager
“The Klue team takes time to understand our business and product. They’re very consultative and collaborative as we evolve our interview to take into account market changes. This strong intuition helps us continually yield actionable insights that I can present to leadership and key stakeholders at Seismic.
Valerie Bonaldo
Director of PMM
“Compared to other tools that surface insights in multiple platforms, Klue integrates buyer insights from 360 Win-Loss with Compete findings in one central place, giving us the means to continually deliver relevant insights to our sellers. This gives reps the validation and confidence they need, and in the world of SaaS where every deal is competitive – this is a critical need.
Kim Bauer
Director of Competitive Intelligence
“The findings from our Win-Loss program influence the development of our product roadmap, the refinement of our messaging, and our go-to-market execution. It’s an integral input into our company strategy. We regularly view the insights and recommendations as a leadership team and with the board
Paige O’Neill
Chief Marketing Officer
“The partnership we have with multiple Klue teams is amazing. We have so much support, which gives my team the freedom to focus on ways to continually improve engagement and make our program even better. We’re getting overwhelmingly positive feedback from our Rev teams.
Jessica Davis
Manager of Competitive Intelligence
A win-loss program is more than just software. With Klue, you get a dedicated team that’s sole focus is to help you build a world-class program that includes deep client discovery, the scheduling and conducting of interviews, and the delivery of reports and executive readouts so you can share insights across the business and drive company strategy.
WHAT OUR BUYERS HAVE TO SAY:
Even in our own space and how we approach our own customers, relationships really matter. Having that advisory approach that we get from Klue is very important, because building a successful program is more than just purchasing a ‘set and forget’ piece of software
Valerie Bonaldo
Director of Product Marketing
A program designed to maximize your bandwidth. Klue gives you the flexibility to run your program how you choose. Want to tap into your own dedicated team of experienced researchers to run interviews on your behalf, we got you. Want to run interviews yourself that can be uploaded and analyzed directly in Klue, we got you. Want to send automated surveys to keep a constant pulse on your buyers? We got you. Want to do all three? Now we’re talkin’.
WHAT OUR BUYERS HAVE TO SAY:
You’re experts at the interview process and that’s the most important aspect of W/L analysis. Your obsession with delivering on our research objectives and ability to pivot mid-interview when a juicy insight starts to surface is invaluable – AND something we didn’t experience with other W/L providers like Clozd.
Dylan D’Urso
SENIOR COMPETITIVE INTELLIGENCE MANAGER
WHAT OUR BUYERS HAVE TO SAY:
Win-Loss is key to our Competitive Enablement program, and using both insights gives us a more complete GTM picture.
Market, competitive, and customer insights all centralized in Klue allows us to easily distribute to the right stakeholders and better drive product, sales and messaging decisions.
Mark Balkenende
Senior PMM – Competitive Intelligence
Win-loss isn’t your only source of intel. Klue uses AI to bring together and analyze buyer, competitive, and market intel – including win-loss interviews, call recordings, online reviews, and more – so you can uncover new patterns in buyer needs, the competitive landscape, and market trends driving smarter decisions.
