Competitive insights that actually get used

Klue is the Crayon alternative that drives stronger adoption of your competitive content through a user-first UI and UX, advanced analytics into usage and revenue impact, and a support model that is focused on enabling your entire organization with your content.

Over 80 former Crayon clients are now using Klue.

Read on for the most common reasons why.

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How do we actually stack up?

Crayon has built a great competitive intelligence platform that helps CI teams stay on top of their organization’s competitors. And if you’re evaluating Klue and Crayon, you’re doing the right thing by looking for better ways to help your business compete and win.


Over 80 clients have switched from Crayon to Klue. Read on for the most common reasons why.

Let’s also clear the air.

Who has better data, Klue or Crayon?

It depends on what “better” means to you. Both Klue and Crayon collect data from the same public data sources. Klue and Crayon have different approaches to processing and filtering out irrelevant data. Klue is designed to help you collect and analyze intel faster, as opposed to outsourcing that work to an external analyst who doesn’t have the full business context that you have. UiPath switched to Klue and saw a 2X adoption lift by removing noisy, duplicate data they where getting from Crayon. Read their story.

Who’s pricing model is more scalable, Klue’s or Crayon’s?

It depends. Klue’s pricing model scales with the number of users as your organization grows. Crayon’s pricing increases based on the number of competitors you want to track, which is much less predictable. By pricing by user, we ensure your Klue team is fully aligned with your goal to drive adoption. In fact, a lack of end user adoption is the most common reason Crayon clients switch to Klue.

Which platform is more difficult to set up, Klue or Crayon?

It depends on your goal. During onboarding, Crayon and Klue can be set up in the exact same ways. Tell us which competitors to track, and we’ll track them. Klue provides you with more options to self serve that are not available with Crayon: add a new competitor at any time with no limits to tracked data sources; add a new webpage for monitoring at any time; chat with our support team in-app and we’ll respond in <5 minutes.

Crayon provided too much noise and repeated information about our competition. Klue offers a much more curated intelligence experience. The tools are pretty different in terms of their purpose – Klue is much more focused on enabled competitive intelligence and enabling the sales+ teams. Crayon was more focused on enabling marketing with some competitive intelligence.

Chris J.


UIPath

Our competitive analysis empowers every team in the organization – Marketing, Product, Sales, Support. It’s the common ‘gold thread’ weaving across them all. These teams are thirsty for info, we find and deliver it.

Jarod Greene

Vice President Product and Customer Marketing, Highspot

Intel curation and the ability to monitor all competitors, not just our biggest threats — that’s why we chose Klue over Crayon.

Tirrah Switzer

Senior Director Product Marketing, Community Brands

The people, sales experience and incredible effort by the Klue team to show me how we’d be up and running in a short period of time sealed our decision to go with Klue. Frankly that’s why I chose Klue — twice.

Mark Balkenende

VP Product Marketing, Matillion

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Maximize end user adoption

Crayon’s search makes it harder to access content.

In Crayon, your stakeholders can only search from within the platform, not via a Mobile App or Browser Extension. This makes it harder for your consumers to access your content, and results in lower adoption of your content.

Klue ensures your content gets used.

In Klue, Universal Search allows end users to find any of your content – from within Klue, via any of our integrations, from the Klue Mobile App, or our Browser Extension.

Justin at Highspot switched from Crayon and now drives stronger end user adoption with Klue.
Learn more in the case study.

Unlimited competitors, unlimited data sources

Crayon limits your data sources depending on plan.

Crayon have claimed they offer “unlimited competitors”, but it limits the data sources that they track on your Standard Rivals.

Klue is unlimited, at no extra cost.

Klue allows you to track an unlimited number of competitors, and you can add new ones at any time, at no cost. We also don’t limit key data sources like website changes, customer reviews, third-party blog mentions, and more.

Lisa at Hyland chose Klue over Crayon to track 100s of competitors across a growing landscape.
Learn more in the case study.

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Migrating from Crayon to Klue is easy.

We’ve helped dozens of clients migrate from Crayon to Klue. We’ll help you completely import all of your content from Crayon, and will even help you elevate your content in the process — ensuring that it’s effective, dynamic, and ultimately drives adoption from your end users.

I’ve now replaced other CI tools 3 times – we ultimately landed on Klue because of the ease of content maintenance, flexibility and having the best support in the industry!

Dustin Ray

Director of Competitive Intelligence, Datto

Partners in building a winning program

Crayon’s set-and-forget is forgotten.

Crayon is positioned as an automated, set-it-and-forget-it CI program. The reality is that a successful competitive program cannot be fully automated. An external analyst doesn’t have your business context. And your sales reps don’t want a raw feed of news.

Klue stays fully aligned with you.

Klue will help you build content, train your sales team directly, and measure your adoption regularly. In fact, your Klue CS team is measured on how much end user adoption they help you achieve. We are fully aligned to your program’s success.

Dustin at Datto switched from Crayon to elevate their program across all revenue teams.
Learn more in the case study.

Klue filters your intel without an analyst

Human analysts are prone to error.

Crayon relies on manual effort by an analyst who is prone to human error, and is someone you must keep re-training. This is especially time-consuming if your analyst leaves the organization or is promoted.

Klue’s AI is better at handling data.

With Klue, your team will help you configure the technology, but AI handles all the filtering, categorizing, and analysis for you. It removes all the noise from your data, freeing your team of hours of manual work.

Chris from UiPath switched from Crayon because of too much noise and duplicates in their intel collection.
Learn more in the case study.

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Here’s what people say after selecting Klue

We chose Klue over Crayon because of the professionalism and preparation that was evident in their sales process. It was clear they took us and our business seriously.

Colby Kennedy

Colby Kennedy

Product Marketing Manager, Reputation

After a rigorous vendor evaluation, we chose Klue over Crayon to address the sales and product pains we heard – low CI depth and breadth, untimely intel and limited product knowledge. We’re thrilled to see such high levels of sales engagement and a more than double NPS score increase of our Competitive program.

Kevin Frieh, MBA

Kevin Frieh, MBA

Competitive Intelligence Analyst, VelocityEHS

Klue is the best tool out there to create and maintain competitive content. In a matter of minutes, we can create new battlecards, make quick updates and let multiple teams know. I’ve now replaced other CI tools 3 times – we ultimately landed on Klue because of the ease of content maintenance, flexibility and having the best support in the industry!

Dustin Ray

Dustin Ray

Director of Competitive Intelligence, Datto

We’re a busy team, so I’ve been really happy with the amount of time I’m saving in prepping daily digests for Sales using Klue. It literally takes minutes, a huge improvement over the nearly 1 hour of time it used to take in Crayon. I’m getting better results in less time. It’s also awesome that my SVP of Worldwide Sales has been quite happy with the daily feeds out of Klue!

Tom Messina

Tom Messina

Director of Sales Operations, Zilliant

We chose Klue over Crayon because of the professionalism and preparation that was evident in their sales process. It was clear they took us and our business seriously.

Colby Kennedy

Colby Kennedy

Product Marketing Manager, Reputation

After a rigorous vendor evaluation, we chose Klue over Crayon to address the sales and product pains we heard – low CI depth and breadth, untimely intel and limited product knowledge. We’re thrilled to see such high levels of sales engagement and a more than double NPS score increase of our Competitive program.

Kevin Frieh, MBA

Kevin Frieh, MBA

Competitive Intelligence Analyst, VelocityEHS

Klue is the best tool out there to create and maintain competitive content. In a matter of minutes, we can create new battlecards, make quick updates and let multiple teams know. I’ve now replaced other CI tools 3 times – we ultimately landed on Klue because of the ease of content maintenance, flexibility and having the best support in the industry!

Dustin Ray

Dustin Ray

Director of Competitive Intelligence, Datto

We’re a busy team, so I’ve been really happy with the amount of time I’m saving in prepping daily digests for Sales using Klue. It literally takes minutes, a huge improvement over the nearly 1 hour of time it used to take in Crayon. I’m getting better results in less time. It’s also awesome that my SVP of Worldwide Sales has been quite happy with the daily feeds out of Klue!

Tom Messina

Tom Messina

Director of Sales Operations, Zilliant

Klue vs Crayon

Tracking Competitors Unlimited Unlimited “Standard” Tier
Data Sources Unlimited Very Limited for “Standard” Tier
Tracking Specific Products Unlimited Configuration to include / exclude keywords and sources Struggles with specific products, and common company names.
Website Monitoring Any Page on the Internet Only webpages on Competitor’s Domain
Native Mobile App iOS and Android Mobile-friendly Website
Live Chat Support In-app, 5 min response time, available for admins and end users No live chat support for admins or end users
Browser Extension Chrome and Edge Chrome only
Content Search In-App, via Mobile, and Browser Extension Only In-App
Publicly Available Battlecards are never made available by public URL Option to make battlecards accessible by public URL
SFDC AppExchange Listed in AppExchange “Unlisted” Page
Teams Integration Live in Teams Store Doesn’t work on Desktop client

Some questions you may want to consider:

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How important is it to you to track your entire competitive landscape, and not be limited by certain data sources?


How important is it to you that your end users – sales, marketing, product, executives, etc – actually use your insights?


How important is it to you that your competitive intelligence platform filters out the noise, ensuring that you never miss an important update?


What are the risks of having an external analyst reviewing your intel for you? How experienced are they? How many clients do they manage simultaneously? How long does it take to train your analyst to understand your industry? What if our analyst leaves the organization?

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*As of May 2025

PRODUCT TOURS

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Test drive Klue’s competitive intelligence platform on your own time. Pick a tour, see how the product works, and get to know Klue.

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