Klue Compete
The Competitive Enablement Platform
Learn More
INTRODUCING KLUE INSIGHTS
FIND OUT MORE >
“It was an email from my boss saying, ‘Hey, can you give me a quick call’. You don’t want to be on the receiving end of those ones.” 🤦
Ah yes, the dreaded “can you give me a quick call?” from the boss.
If you’re like Alex McDonnell, that’s the sort of email you get when you jump the gun on sending out your first piece of — what you think is — killer competitive intel.
Mistakes happen to everyone. They happen a lot more when you’re building something from scratch, like Alex was when he spearheaded the competitive program at InVision.
Now the Market and Competitive Intelligence lead at Airtable, Alex popped into the Competitive Enablement Show to share advice about building a competitive program from the ground up, enabling sales, and so much more.
Key Takeaways
Catch the full conversation on Apple and Spotify.
And that’s okay! As my old baseball coach used to say, the important thing is to learn from your losses.
He also used to say, “Ben, I’m going to have to bench you.” and “Ben, we don’t have space for you on the roster this year.” But I digress.
Your business definitely wants to stay off the bench in your ever-increasing competitive landscape. That’s why top companies invest their time and energy in win-loss programs. And all the best programs contain these 7 components:
If you’re looking to up your win-loss analysis game, check out our newly published article called Competitive Win-Loss Analysis 101: Your Guide to Win-Loss Best Practices.
It features quotes from industry experts like Natasha Narayan and Ryan Sorley, the best win-loss interview questions to ask, and much more.
Dive into the world of win-loss here.
Remember when it felt like meat substitutes were taking over the world? Good times.
They might not be ready to outcompete Big Beef just yet, but if there are two meatless brands that seem to grab the most headlines, it’s Impossible and Beyond.
Beyond took an early lead in the race for meatless supremacy, but Impossible wasn’t going to let them win that easy. And ultimately, through fierce competitive positioning, both brands opened the door to a plethora of meatless competitors.
Read more about these dueling meat substitutes in this article from 2020, written by our fearless content manager Adam McQueen.
If you’re not already, make sure you subscribe to our newsletter and keep your eyes on your inbox for the next installment of our ‘Versus’ series.
This week, I dive into the battle for electric vehicle supremacy: Tesla vs. Volkswagen vs. Lucid vs. GM vs. and pretty much every other carmaker on the planet.
Thanks for reading this week’s edition of Coffee & Compete Newsletter. As always, please reach out to me and the rest of the team with your thoughts and feedback.
And If you know someone who isn’t already subscribed to Coffee & Compete, be a good friend and tell them about us.
The topic of Large Language Models (LLMs) has a lot of confusion. Here's what you need to know about how Klue is working with them.
If your competitive intel game is too strong for automation, too pure for data privacy, and too rebellious for accuracy — then Klue AI is probably not for you.
Let’s do it. Tell us a bit about yourself and we’ll set up a time to wow you.
Let's do it. Tell us a bit about yourself and we'll set up a time to wow you.
XLet's do it. Tell us a bit about yourself and we'll set up a time to wow you.
XSubscribe to get our latest AI functionality and news in your inbox.
XOur Buyer Pulse feature, set to launch in Q2 2024, offers valuable insights into the factors influencing buyer decisions in your pipeline. By signing up for the waitlist, we can better gauge interest and proactively engage with you to streamline the setup and integration process before the feature becomes widely available.
X