OTHER
You Lost the Deal.
Your Buyers Know ‘Why’.
Newsletter
👀 Know your sales org inside and out 👀 Sophos has a sales force of more than one thousand sellers and support staff — […]
🪨 The only constant is change 🪨 When was the last time you were in a strategy meeting and heard, ‘Let’s just keep things […]
🃏 How often should you update your battlecards?🃏 HubSpot has a handful of major, direct competitors. They also have a dizzying amount of tier-2 […]
🦖 Going the way of the dinosaurs 🦖 In some ways, selling in 2023 is the same it was in 1993. It’s about relationships, […]
🎓 Three things I learned about competitive intel newsletters 1️⃣ Make it sound conversational 1️⃣ A career in the enterprise has given Penny’s writing […]
He grew up the son of a fisherman in towns all over the Gulf Coast, for no more than three months at a time, […]
Collaboration makes the dream work. That’s how the expression, right? Anyway, I got to do some serious collaborating over the past four weeks […]
⚡️ Breeding Positive Friction in the Org⚡️ Success in product marketing, competitive intelligence and competitive enablement is all about building relationships. You build relationships through trust. And you […]
Compete pros and product marketers are some of the hardest-working people you’ll ever meet. Always pushing for excellence and striving for perfection. But since […]
All roads lead to product. Good marketing amplifies. Good sellers seal the deal. Good CSMs keep customers for life. But if it’s all built […]
We celebrated AI Day at Klue this week. We cleared our calendars and dove into the myriad AI tools out there to learn how […]
We’re barely two weeks into it and the jury’s still out on Threads vs Twitter. If you caught last week’s edition, you’ll know I’m […]
I strongly believe there should be less social media and not more. I also resist buying into fads at all costs. I betrayed both […]
Ricky Bobby, Will Ferrell’s character in Talladega Nights, had one simple mantra: if you ain’t first you’re last. Later in the movie, however, he […]
Lying is bad. When you’re the CEO of a publicly traded company, lying is illegal. That doesn’t always stop them from doing it though… […]
Pretending you’re not paying attention to competitors is dumb. Sorry, but it’s true. When leaders say all they’re focused on is themselves and not […]
🚫 Why Ad-Hoc Win-Loss Programs Fail 🚫 Conveying the value of win-loss insights to executives isn’t the hard part. It’s getting organizational buy-in to […]
If you’re not using sellers as a source of win-loss intel you’re doing it all wrong. Of course, if you’re ONLY using sellers you’re […]
“Find the inherent weakness in your competitor’s strength.” Spend too much time harping on weaknesses and you’ll quickly find yourself up Poop’s Creek without […]
🎥 Keeping focused and making an impact 🎥 🔍 Sometimes you need to show people how bad things are for them to change 🔎 […]
Last year we marched into Minneapolis for SCIP IntelliCon 2022. We interviewed 12 compete pros and turned them into our Klue LIVE at IntelliCon […]
The 30-thousand-foot view versus getting in the weeds. Anyone looking to bring long-term strategic value and day-to-day execution to their organization needs to do […]
I don’t want to give away too many spoilers here… But the Klue content team was in Scottsdale for SCIP IntelliCon, and my guys […]
3 Ways to Support Sales Win More Deals (in Less Time) Deals are won and lost in the margins. Some deals you never really […]
🧒 When You’re New to Product Marketing… 🧒 Using marketing jargon in your sales enablement collateral is a big no-no. It’s the kind of […]
If end of quarter made you feel like this guy who got absolutely smoked by a security guard while proposing at a Los Angeles Dodgers game, we’ll […]
Spring is here. The days are longer. And…it’s still raining in Vancouver. Whether you’re in the dreary PNW like I am, or making us all […]
Every once in a while, there comes a week so full of competitive content, clear takeaways and good vibes that you almost can’t believe […]
My mug is overflowing with compete content from the week that was, so let’s dive straight into things. A familiar face, Pat Wall, joined […]
I’ve said it once and I’ll say it a million times more: The compete community is so damn impressive. The proactive knowledge sharing and […]
“We need to be proactive, not reactive,” has officially become one of my most loathed clichés in business. It’s not because it’s not true. […]
As Bob Dylan said in his iconic song “Like a Rolling Stone”: When you got nothin’ / You got nothin’ to lose If you’re […]
Valentine’s Day is nearly upon us and it’s time to reflect on the wrenching heartbreak Grayson experienced last year because of his lacklustre win-loss […]
Clara Smyth officially joined Klue this week. It’s the most exciting piece of news since we announced our acquisition of DoubleCheck Research two weeks ago. (January was a […]
How many synonyms of “big” can I use to describe how gigantically momentous this massively important week was for Klue? (Four I guess…not bad, not bad.) In case you missed […]
Last week’s edition of ☕️Coffee & Compete 🤜🤛 was a 2022 retrospective. And it would be fair to argue that we’re too deep into 2023 for another one… […]
Allow me to introduce a cool competitive concept in Coffee & Compete today. It’s all about the slice of revenue you should have won […]
This week marked a first for the Competitive Enablement Show. We’ve hosted star PMMs, Hall of Fame Compete practitioners, and even a CEO or two. But […]
Compete Week 2022 is officially in the books — and what a week it was. If you were registered or in attendance, we’ll be […]
While my American friends are slowly recovering from a Thanksgiving-induced food coma, my fellow Canadians and I already awoke from ours in mid-October. Meaning […]
Allow me to be your tour guide for the day. With just over a week to go, the lineup for Compete Week 2022 is locked, the […]
