« The Competitive Enablement Show

 The Secret Ingredients to a Deal-Winning Battlecard

Adam is joined by Klue’s Competitive Solutions Specialist Hunter Sones for a deep dive into the Know. Say. Show. framework of building battlecards.

Hunter explains why having a framework is important, what he sees as some of the biggest gaps in most battlecard content, and why content reliability is so important.

Read more about the Know. Say. Show. framework on our blog.

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What is ‘The Competitive Enablement Show’?

Welcome to the Competitive Enablement Show. On this podcast, host Adam McQueen is joined by experts in the competitive intelligence industry to talk about innovative strategy, tangible advice and tactics that work, and building a competitive program that impacts the bottom line.