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Competitive insights that sellers actually use

Klue’s Salesforce integration helps you increase adoption of your competitive battlecards, arm reps with contextual win-loss data, and measure your impact on revenue.

See the Salesforce
Integration in action

The difference with Klue and Salesforce

BEFORE
AFTER
Reps can’t find competitive battlecards quickly, so they don’t use them.
Reps can access deal-specific battlecards in one click. Adoption skyrockets.
Valuable competitive data is lost in Salesforce.
Deal data is centralized in Klue, letting you create data-driven reports and content.
You can’t measure your impact on revenue.
Combine Salesforce and Klue metrics to measure and prove your revenue impact.
Minimal sharing of win-loss insights between reps.
Reps can access relevant win-loss notes and collaborate better with their peers.
Poor CRM data due to reps not completing competitive fields.
Reps are encouraged to provide accurate competitive info, resulting in better data.
Most tools take up too much Salesforce page real-estate, resulting in low adoption.
Enable your reps without cluttering the Salesforce UI.
VALUE WITH KLUE
Reps can’t find competitive battlecards quickly, so they don’t use them.
Reps can access deal-specific battlecards in one click. Adoption skyrockets.
Valuable competitive data is lost in Salesforce.
Deal data is centralized in Klue, letting you create data-driven reports and content.
You can’t measure your impact on revenue.
Combine Salesforce and Klue metrics to measure and prove your revenue impact.
Minimal sharing of win-loss insights between reps.
Reps can access relevant win-loss notes and collaborate better with their peers.
Poor CRM data due to reps not completing competitive fields.
Reps are encouraged to provide accurate competitive info, resulting in better data.
Most tools take up too much Salesforce page real-estate, resulting in low adoption.
Enable your reps without cluttering the Salesforce UI.

“We heard it – loud and clear – the biggest competitive threats our reps were facing. Our Salesforce data gave us additional insights as to which of those competitors would have the most impact on our bottom line. This was the starting point for us to effectively build our competitive program.”

Ruth Wood Product Marketing Lead Beekeeper

Win more deals with Klue and Salesforce

Access battlecards within one click

Reps are handling objections and competitor questions. All. Day. Long.

 

Now, with the Klue Battlecard Button, they can access insights on that relevant competitor, all with one click.

Win-loss notes at your reps’ fingertips

Win-Loss Cards let you push deal notes from Salesforce into Klue, including them in competitor profiles and battlecards.

 

Reps now have a map of who’s winning deals and why, leading to better collaboration.

Prove your impact on revenue

Correlating revenue performance with competitive enablement has been impossible.

 

Until now. Klue’s Impact Analysis Report compares deal performance with Klue adoption data, allowing you to see how competitive enablement is impacting metrics like win rate, sales cycle length, and deal size.

Get a clear view of your competitive landscape

It’s time to prioritize who’s actually costing you dollars and cents.

 

Klue’s Threat Analysis Report uses competitive data from Salesforce to provide a clear picture of who your top competitors are, who you compete against, and lose to, most often.

Enable strategic conversations

Walk into executive meetings with contextual win rate analysis.

 

Enable strategic internal conversations with executive dashboards that break down your performance by competitor, deal stages, industry, market segment, and more.

More than just integration partners

Klue raised $62M in Series B funding with participation from Salesforce Ventures.

FIND US IN THE APPEXCHANGE

Reps really love the fact that Klue integrates with Salesforce. You can be in an opportunity in Salesforce and with one click, BOOM! They’re accessing information on a competitor.

Colby Kennedy

Product Marketing Manager

Reputation

Incorporating Klue into Salesforce significantly increased the rate that our reps mentioned a competitor being involved in the deal. This gave us a far clearer picture of our competitive landscape.

Dave Barker

Former Director of Market Intelligence

WorkForce

I also used Klue at my former company, where our data showed those who used Klue significantly outperformed those who didn’t — by as much as 25% in win-rates.

Mahesh Babu

Senior Director and Head of Product Marketing

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