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Confidence and Curiosity in Sales | Jordana Zeldin

Jordana Zeldin never thought she’d end up in sales. But really, who does? As Jordana shares in this episode of Winning as Women, she envisioned a career full of theatre, photography and art until she fatefully joined an art-tech startup in 2013.

Ten years later, Jordana is a Co-Founder at the Practice Lab,  a cohort-based quarter-long sales training program for B2B Account Executives.

She talks with host Jody Geiger about her experience as a sales coach, how curiosity and confidence go a long way in the sales cycle, and why salespeople should approach training like athletes and not through traditional role-playing activities.

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