The best competitive experts. All in one place.
“Putting in dynamic content, real Gong snippets of the top rep using those talk tracks, is going to be really powerful. It will absolutely drive adoption in the long run.”
Imagine the holy grail of battlecards on your top competitor…
Why we win. Why we lose.
All the objection handling techniques and talk tracks laid out perfectly.
Spoiler alert: that is still not enough.
Sellers want to hear, watch, and see how their peers win and close deals via audio clips, embedded videos, and images. They want real social proof from customers and prospective buyers that can back up their talk tracks.
What else did he find? And how did it guide his competitive efforts?
“It goes back to success metrics. We want to show across all these different metrics and dimensions that we are more competitively enabled than we were last half or last quarter.”
Average deal size, time to close, CRM metrics and win-loss data can all be powerful indicators of success for Competitive Enablement experts and PMMs. But there are a lot of factors that determine those metrics.
Sharing sales confidence adds that little extra spice.
With this metric, the next time you present to leadership you can share ‘not only are we winning more against these competitors, but our reps are feeling more confident going against them.’
Now that’s a compelling competitive story to tell.
How frequently should you conduct seller confidence surveys?
It’s not one-size-fits-all, but, according to Brandon:
One a quarter at most. Once a year at least. Twice a year is the sweet spot.
“The purpose of the sales confidence survey was really around prioritization. You have to prioritize where you want to spend your time.“
Every business has competitors.
If you don’t think yours does, we kindly recommend you check again.
You can’t enable your sales team against all your competitors all at once.
Just like you can’t fix everything causing your sellers’ lack of confidence right away.
That’s why Brandon set out to conduct the sales confidence survey as one of his first acts as Competitive Enablement Manager.
The findings help him determine how to prioritize:
Welcome to the Competitive Enablement Show. On this podcast, host Adam McQueen is joined by experts in the competitive intelligence industry to talk about innovative strategy, tangible advice and tactics that work, and building a competitive program that impacts the bottom line.
Made with in Vancouver.
© 2022 Klue Labs Vancouver, BC
Let's do it. Tell us a bit about yourself and we'll set up a time to wow you.X
We will let you know when we post new content.X