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This interview features Klue content producer Ben Ronald who recently helped launch Klue’s brand new Competitive Battlecards Course. Read Ben’s article on the five most Important battlecard takeaways here
Adam is joined by Klue Content Producer Ben Ronald to talk about our recently released Competitive Battlecards Video Series.
Ben was the project manager for the video series and spent hours talking to experts about what it takes to build a great battlecard.
In this episode, Ben walks us through his five biggest learnings, including why less is more, how structure is everything, and why you need to be telling a story and not just making a point.
Click here to check out the entire seven-part video series for FREE.
Watch the video version of this and past episodes on Klue’s Youtube Channel
Check out more great compete content like this on the Compete Network.
And don’t forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business.
To subscribe, visit https://klue.com/newsletter
Key Moments
(02:20) Why build a battlecards course in the first place?
(05:10) Learning number one: Tell a story, don’t make a point
(07:03) Learning number two: More is not better
(09:37) Learning number three: Internal intel the best intel
(13:03) Learning number four: Keep your battlecards up to date
(16:11) Learning number five: Structure is everything
Welcome to the Competitive Enablement Show. On this podcast, host Adam McQueen is joined by experts in the competitive intelligence industry to talk about innovative strategy, tangible advice and tactics that work, and building a competitive program that impacts the bottom line.
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