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Tracy Berry’s 90-Day Plan | 10 Sources of Competitive Intelligence | Internal Intel Best Intel
3 min🗺️ Tracy Berry’s 30-60-90 Roadmap for Compete Programs 🗺️ The First Lady of Compete joined us for the 50th (!!) episode of the Competitive Enablement Show. […]
5 Tool Product Marketers | Nailing a Competitive Intelligence Newsletter | Compete Better Together
3 min⚾ 5 Skills Competitive Enablement Pros Need to Master ⚾ The best baseball players are the ones who master these five skills: 1) Hitting for average […]
SCIP at IntelliCon Part V | Competitive Confidence Survey Template | C&C Community Corner
3 min⚙️ Don’t Get Wrapped Around the Axle ⚙️ Datto’s Director of Competitive Intelligence Dustin Ray has served many different departments in his decade-long career in CI. […]
CoachHub’s Global Head of Sales | A Look Back at Klue’s VERSUS Series | Skimmers, Dippers and Divers
3 min⚒️ 3 Ways CoachHub is Building a Culture of Compete ⚒️ It was 107℉ in Berlin at the time of recording. But CoachHub’s Global Head of Sales Enablement […]
3 Takeaways from CE Live | The Know. Say. Show. Method of Battlecard Building | C&C Community Corner
3 min🍞 Breadcrumbing Your Way to Battlecard Success 🍞 It was — dare I say — the most fun edition of the Competitive Enablement Show LIVE we’ve […]
5 Battlecard Laws | SCIP IntelliCon Masters Series Part IV | James Doman-Pipe
3 min🃏 Good Things Come In 5’s 🃏 Or is it 3’s? Anyway, without divulging too much, the content team has been working on a […]
Enabling Product Teams with Intel, Highly Effective Battlecards, Having a Little Fun
3 min🎙️ Enabling Product Teams with Competitive Intel 🎙️ Datto’s Dustin Ray breaks competive intelligence into three categories: ⚔️ Tactical Intelligence – How are we enabling sales […]
Competing in Uncertainty, 10 Tips From the Vault, Aggressive Messaging
3 min😧 Competing in Uncertainty 😧 As an avid talk radio fan and lover of podcasts, I couldn’t be more excited to release our first-ever mailbag episode! […]
Crappy Comparison Pages, Stop Sitting at Your Desk, French Press Goals
3 min🦸 I Need a Hero (Section) 🦸 What’s the number one mistake companies make when building comparison pages? According to Federico Jorge, Founder at Stack Against and […]
Earning a Seat at the Table, Nailing and Scaling Your Program, Listen up Vendors!
3 min🪑 Please, Take a Seat 🪑 Pop quiz! Should competitive enablement live under: a) Product? b) Marketing? c) Strategy? d) Somewhere else altogether? Well, Jennifer Roberts has experienced […]
New Klue Original Shows, Compete Network Founding Members, Sylvia Rayner
5 min🆕 Introducing Four New Klue Original Series 🆕 Klue Originals has such a great ring to it. Kind of like Netflix Originals. But since readers of […]
Content Sales Reps Love, Competitors in a Crowded Market, WTF is Go-To-Market?
3 min🎙Building Competitive Content Sales Reps Love 🎙 Shopify’s Competitive Intelligence Ambassador Brock Everett spent 10 years in sales — and it shows. (In a good way.) […]
Lessons from a Career in Compete, Curating Intel, Messaging for Startups
3 min🎙Lessons from a Career in Compete 🎙 Have you ever finished a conversation with someone and realized: That’s easily one of the smartest people […]
Impossible Foods VERSUS Beyond Meat: Going to Market against the Meat Industry
11 minThis is the latest edition of our VERSUS series, where we dive into how the biggest businesses compete to win. Catch the audio version here, and […]
Reporting Saves (Work) Lives, New Newsletter Page, PMM Masterclass
3 min📊 Reporting Saves (Work) Lives📊 If you’re not providing value, you’re just taking up space. Compete experts know that their Competitive Enablement programs are […]
Needle in a Haystack, Enablement is Everything, Community Corner
3 min🧑🌾 Sometimes the Needle is the Hay 🧑🌾 Everyone is looking for the needle in the haystack. The silver bullet. The magic elixir. But what […]
Live(ish) at IntelliCon, Ryan Sorley on Win-Loss Interviews, Meme of the Week
3 min🎙 We’re Doing it Live! (ish) at IntelliCon 2022 🎙 Adam loves to talk about his Masters’s Degree in journalism. And for once, he had […]
Klue Hits the Road, Competitive Enablement and CX, A Bold Prediction
3 min🚗 On the Road Again, Just Can’t Wait to Get on the Road Again 🚗 The Zoom fatigue is real. And while having to dress […]
Nailing Your First 90 Days, Competitive KPI, 5 Rules with David Priemer
3 min🎙 First 100 Days of the McCotter-Bicknell Administration at ClickUp 🎙 Actually, the topic and title of this episode of the Competitive Enablement Show is all about […]
Competitor Claims, Winning all the time, Building a Compete Program in 30 days
3 min✅ Crafting Competitor Claims ✅ “You need your customers to trust you. If you’re running around saying something that’s egregiously false…you’re going to look pretty silly..” […]
Competitive Inheritance, HBO’s Brand is Better, Competitive Confidence
4 min💪 Making the Most of Your Inheritance 💪 “Inheriting competitive content may feel like a good thing at the start. But in reality…” Building […]
HBO VERSUS Netflix: A Battle of Quality and Quantity in the Streaming Wars
11 minThis is the latest edition of our VERSUS series, where we dive into how the biggest businesses compete to win. Listen to the episode […]
Enabling 5000 Enterprise Sellers, 50 Product Animations, Super Sales Tactics
3 min⛑ How Red Hat Enables More Than 5000 Enterprise Sellers ⛑ “You’re great at running compete but you’re terrible at taking compliments.” Just when […]
Competing as a Market Leader, Klue & Salesforce, 70 Comparison Pages
3 min🏆 Competing as a Market Leader 🏆 Market leaders need to continually be refreshing their competitive knowledge and intel. Because we all know that […]
Building Comparison Pages, Win-Loss Resources, Succession Memes
4 min🧑💻 Building Competitive Comparison Pages 🧑💻 ❌ “If you’re not educated enough in understanding your differences, you’ve already lost the battle” ❌ We talk […]
Apple VERSUS BlackBerry: How Apple Stole the Smartphone Crown
9 minThis is the latest edition of our VERSUS series, where we dive into how the biggest businesses compete to win. Listen to the episode […]
Competitive Newsletters, Competing in Cyber Security, PMM Advice
4 min📰 Building Your Next Competitive Intelligence Newsletter 📰 Just like the family newsletter ends up in the trash more often than on your must-read list, a […]
Valentines Day Heartache, Expert Objection Handling, Competitive Confidence
3 min🧑💻 Building Competitive Comparison Pages 🧑💻 Win-loss analysis is as much about celebrating the wins as it is learning from the losses. But we all […]
10 Objection Handling Tips, PMMs and Sellers, Competitive Enablement in the Org
3 min“This might be the best top 10 I’ve seen since David Letterman went off the air,” – Anonymous Full disclosure, I am the author […]
Intelligence vs. Enablement, Win-Loss Program Must-Haves, Twitter Drama
4 min🎙️The Secret to Establishing Competitive Enablement for the Enterprise with Chris Agnoli 🎙️ Competitive Enablement is quickly becoming something that no company can live without. […]
Competitive Enablement Show Best of Season 1, 31 Win-Loss Questions, Klue Un-Wrapped
3 min🎧 Everyone loves a ‘Best Of’ 🎧 “You’ll hear some of Adam and my less bright moments” 21 episodes. 26 guests. Persistent technical issues. And a […]
Series B Thoughts, Tesla’s Competitive Advantage, Competitive Enablement Summit
3 min💵 Maybe Everyone Will Get a Boat…I’d Like a Boat 💵 I have a confession to make: I am new to the world of startups. So […]
Tesla VERSUS Volkswagen: The Battle for Electric Vehicle Supremacy
5 minThis is the latest edition of our VERSUS series, where we dive into how the biggest businesses compete to win. Catch the audio version […]
Putting Intel into Action, Competitive Win-Loss, Beyond Meat vs. Impossible
3 min🎧 Putting Competitive Intel into Action 🎧 “It was an email from my boss saying, ‘Hey, can you give me a quick call’. You […]
Win-Loss Interviews, CI Trends Report, Series B Funding
2 min🔨 Nailing your next win-loss interview 🔨 Sales reps are wrong about why they won or lost a deal 60% of the time. Ryan Sorley, […]
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