fbpx

Competitive strategies in five minutes or less. Straight to your inbox.

Newsletter

Your Sunday Ritual

Aug 7th 2022

CoachHub’s Global Head of Sales | A Look Back at Klue’s VERSUS Series | Skimmers, Dippers and Divers

3 min

 ⚒️ 3 Ways CoachHub is Building a Culture of Compete ⚒️ It was 107℉ in Berlin at the time of recording. But CoachHub’s Global Head of Sales Enablement […]

Jul 31st 2022

3 Takeaways from CE Live | The Know. Say. Show. Method of Battlecard Building | C&C Community Corner

3 min

 🍞 Breadcrumbing Your Way to Battlecard Success 🍞 It was — dare I say — the most fun edition of the Competitive Enablement Show LIVE we’ve […]

Jul 24th 2022

5 Battlecard Laws | SCIP IntelliCon Masters Series Part IV | James Doman-Pipe

3 min

  🃏 Good Things Come In 5’s 🃏 Or is it 3’s?  Anyway, without divulging too much, the content team has been working on a […]

Jul 17th 2022

Enabling Product Teams with Intel, Highly Effective Battlecards, Having a Little Fun

3 min

 🎙️ Enabling Product Teams with Competitive Intel 🎙️ Datto’s Dustin Ray breaks competive intelligence into three categories: ⚔️ Tactical Intelligence – How are we enabling sales […]

Jul 10th 2022

Competing in Uncertainty, 10 Tips From the Vault, Aggressive Messaging

3 min

😧 Competing in Uncertainty 😧 As an avid talk radio fan and lover of podcasts, I couldn’t be more excited to release our first-ever mailbag episode!  […]

Jul 4th 2022

Crappy Comparison Pages, Stop Sitting at Your Desk, French Press Goals

3 min

🦸 I Need a Hero (Section) 🦸 What’s the number one mistake companies make when building comparison pages?  According to Federico Jorge, Founder at Stack Against and […]

Jun 26th 2022

Earning a Seat at the Table, Nailing and Scaling Your Program, Listen up Vendors!

3 min

🪑 Please, Take a Seat 🪑 Pop quiz! Should competitive enablement live under: a) Product? b) Marketing? c) Strategy? d) Somewhere else altogether? Well, Jennifer Roberts has experienced […]

Jun 19th 2022

New Klue Original Shows, Compete Network Founding Members, Sylvia Rayner

5 min

🆕 Introducing Four New Klue Original Series 🆕 Klue Originals has such a great ring to it. Kind of like Netflix Originals.  But since readers of […]

Jun 12th 2022

Content Sales Reps Love, Competitors in a Crowded Market, WTF is Go-To-Market?

3 min

🎙Building Competitive Content Sales Reps Love 🎙 Shopify’s Competitive Intelligence Ambassador Brock Everett spent 10 years in sales — and it shows. (In a good way.)  […]

Jun 5th 2022

Lessons from a Career in Compete, Curating Intel, Messaging for Startups

3 min

🎙Lessons from a Career in Compete 🎙 Have you ever finished a conversation with someone and realized: That’s easily one of the smartest people […]

May 25th 2022

Impossible Foods VERSUS Beyond Meat: Going to Market against the Meat Industry

11 min

This is the latest edition of our VERSUS series, where we dive into how the biggest businesses compete to win. Catch the audio version here, and […]

May 15th 2022

Reporting Saves (Work) Lives, New Newsletter Page, PMM Masterclass

3 min

📊 Reporting Saves (Work) Lives📊 If you’re not providing value, you’re just taking up space.  Compete experts know that their Competitive Enablement programs are […]

May 8th 2022

Needle in a Haystack, Enablement is Everything, Community Corner

3 min

🧑‍🌾 Sometimes the Needle is the Hay 🧑‍🌾 Everyone is looking for the needle in the haystack. The silver bullet. The magic elixir.  But what […]

May 1st 2022

Live(ish) at IntelliCon, Ryan Sorley on Win-Loss Interviews, Meme of the Week

3 min

🎙 We’re Doing it Live! (ish) at IntelliCon 2022 🎙 Adam loves to talk about his Masters’s Degree in journalism.  And for once, he had […]

Apr 25th 2022

Klue Hits the Road, Competitive Enablement and CX, A Bold Prediction

3 min

🚗 On the Road Again, Just Can’t Wait to Get on the Road Again 🚗 The Zoom fatigue is real.  And while having to dress […]

Apr 17th 2022

Nailing Your First 90 Days, Competitive KPI, 5 Rules with David Priemer

3 min

🎙 First 100 Days of the McCotter-Bicknell Administration at ClickUp 🎙 Actually, the topic and title of this episode of the Competitive Enablement Show is all about […]

Apr 10th 2022

Competitor Claims, Winning all the time, Building a Compete Program in 30 days

3 min

✅ Crafting Competitor Claims ✅ “You need your customers to trust you. If you’re running around saying something that’s egregiously false…you’re going to look pretty silly..” […]

Apr 3rd 2022

Competitive Inheritance, HBO’s Brand is Better, Competitive Confidence

4 min

💪 Making the Most of Your Inheritance 💪 “Inheriting competitive content may feel like a good thing at the start. But in reality…” Building […]

Mar 27th 2022

HBO VERSUS Netflix: A Battle of Quality and Quantity in the Streaming Wars

11 min

This is the latest edition of our VERSUS series, where we dive into how the biggest businesses compete to win. Listen to the episode […]

Mar 20th 2022

Enabling 5000 Enterprise Sellers, 50 Product Animations, Super Sales Tactics

3 min

⛑ How Red Hat Enables More Than 5000 Enterprise Sellers ⛑ “You’re great at running compete but you’re terrible at taking compliments.” Just when […]

Mar 13th 2022

Competing as a Market Leader, Klue & Salesforce, 70 Comparison Pages

3 min

🏆 Competing as a Market Leader 🏆 Market leaders need to continually be refreshing their competitive knowledge and intel. Because we all know that […]

Mar 6th 2022

Building Comparison Pages, Win-Loss Resources, Succession Memes

4 min

🧑‍💻 Building Competitive Comparison Pages 🧑‍💻 ❌ “If you’re not educated enough in understanding your differences, you’ve already lost the battle”  ❌ We talk […]

Feb 27th 2022

Apple VERSUS BlackBerry: How Apple Stole the Smartphone Crown

9 min

This is the latest edition of our VERSUS series, where we dive into how the biggest businesses compete to win. Listen to the episode […]

Feb 20th 2022

Competitive Newsletters, Competing in Cyber Security, PMM Advice

4 min

📰 Building Your Next Competitive Intelligence Newsletter 📰 Just like the family newsletter ends up in the trash more often than on your must-read list, a […]

Feb 13th 2022

Valentines Day Heartache, Expert Objection Handling, Competitive Confidence

3 min

🧑‍💻 Building Competitive Comparison Pages 🧑‍💻 Win-loss analysis is as much about celebrating the wins as it is learning from the losses. But we all […]

Feb 6th 2022

10 Objection Handling Tips, PMMs and Sellers, Competitive Enablement in the Org

3 min

“This might be the best top 10 I’ve seen since David Letterman went off the air,” – Anonymous Full disclosure, I am the author […]

Jan 30th 2022

Intelligence vs. Enablement, Win-Loss Program Must-Haves, Twitter Drama

4 min

🎙️The Secret to Establishing Competitive Enablement for the Enterprise with Chris Agnoli 🎙️ Competitive Enablement is quickly becoming something that no company can live without.  […]

Dec 26th 2021

Competitive Enablement Show Best of Season 1, 31 Win-Loss Questions, Klue Un-Wrapped

3 min

🎧 Everyone loves a ‘Best Of’ 🎧 “You’ll hear some of Adam and my less bright moments” 21 episodes. 26 guests. Persistent technical issues. And a […]

Dec 19th 2021

Series B Thoughts, Tesla’s Competitive Advantage, Competitive Enablement Summit

3 min

💵 Maybe Everyone Will Get a Boat…I’d Like a Boat 💵 I have a confession to make: I am new to the world of startups. So […]

Dec 16th 2021

Tesla VERSUS Volkswagen: The Battle for Electric Vehicle Supremacy

5 min

This is the latest edition of our VERSUS series, where we dive into how the biggest businesses compete to win. Catch the audio version […]

Dec 12th 2021

Putting Intel into Action, Competitive Win-Loss, Beyond Meat vs. Impossible

3 min

🎧 Putting Competitive Intel into Action 🎧 “It was an email from my boss saying, ‘Hey, can you give me a quick call’. You […]

Dec 5th 2021

Win-Loss Interviews, CI Trends Report, Series B Funding

2 min

🔨 Nailing your next win-loss interview 🔨 Sales reps are wrong about why they won or lost a deal 60% of the time. Ryan Sorley, […]

Sign-up for all things competitive.