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The biggest compete event of the year

NOVEMBER 29 – DECEMBER 2

4 days, 25+ speakers, 10+ tactical presentations, 5+ live roundtables, 4+ interactive workshops and plenty of time to connect with your peers one-on-one.

Nov 29
How to build a best in-class compete program

Kick off with the fundamentals. A day dedicated to laying the foundation for a successful compete program.

Nov 30
How to build battlecards

Like the title says, we’re building battlecards that win business.

Dec 1
How to get sh*t done

No fluff. Short, snappy sessions with a guaranteed takeaway you can immediately put into practice.

Dec 2
The Compete Games

It’s time to put the skills you’ve acquired into action. Competitive games and simulations are on deck, so come ready to win.

WANT TO WIN?

SPEAKERS
Meet the lineup

Jason Smith

CEO, Klue

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Andy McCotter-Bicknell

Head of CI, ClickUp

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Mark Kilens

CMO, AirMeet

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Alysse Nockels

Senior Director, Competitive Intelligence, Palo Alto Networks

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Ronell Hugh

Senior Vice President, Product Marketing & Strategy, Digital XM

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Sheevaun Thatcher

VP Global Sales and Success Enablement, Slack

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Clara Smyth

Sr. Product Marketing Manager

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Dennis Brosnan

Market Insights Lead, Marketing Strategy & Operations, Shopify

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Brock Everett

Competitive Intelligence Ambassador, Shopify

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Adriana Orduna-Smith

Group Lead Adobe Digital Experience Competitive Center of Excellence, Adobe

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Veronica Simms

CI Analyst, Adobe

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Jay Nakagawa

Director, Competitive Intelligence, Dell Technologies

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Bruce Kasrel

VP of Research, DoubleCheck

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Patrick Wall

Head of Competitive Intelligence, Imperva

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Tracy Berry

Head of Competitive Intelligence & Communications, Freshworks

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Jennifer Roberts

Director, Marketing Strategy, Service Titan

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Dustin Ray

Director of Competitive Intelligence, Datto

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Mitch Comstock

Sr. Product Marketing Manager, LeadIQ

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Pierre Hiller

Senior Director, Global Competitive Intelligence, Veeam

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Jenny Sung

Senior Product Marketing Manager, Algolia

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Matt Coblentz

Competitive Intelligence Manager, Workato

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Tara Scott

Manager of Growth & Market Intelligence, Benevity

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Justin Topliff

Senior Manager, Product Marketing, Highspot

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Allegra Ingerson

Market Strategy & Competitive Insights, DailyPay

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Rowan Noronha

Founder and Host, Product Marketing Community

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Paul Senatori

Principal Competitive Intelligence Manager, WalkMe

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Shane Burton

Emerging Technology Engineer, Rubrik

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Candice Charleton

Senior Director of Customer Insights, Klue

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Dave Washer

Director of Data Operations, Klue

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Brandon Bedford

Competitive Enablement Manager, Klue

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Hunter Sones

Competitive Solutions Specialist, Klue

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Sylvia Rayner

Competitive Enablement Specialist, Klue

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“You always know what to expect at Klue community events. Connection, collaboration, interactivity and the smartest minds in the industry. Compete Week 2022 will be more of the same, except bigger and even better.”

Eric Holland

Sales Enablement Manager, LucidLink

AGENDA
Learn how to beat the competition.

Tuesday, November 29

How to Build a Best-In-Class Compete Program

9:00 – 9:30am PST

KEYNOTE

Closing the Competitive Revenue Gap

Hosted by

Jason Smith, CEO, Klue

9:30 – 10:00am PST

Positioning to WIN in 2023

Hosted by

Ronell Hugh, Senior Vice President, Product Marketing & Strategy, Digital XM, Qualtrics

Hosted by

Sheevaun Thatcher, VP Global Sales and Success Enablement, Slack

Hosted by

Rowan Noronha, Founder and Host, Product Marketing Community

Hosted by

Mark Kilens, CMO, AirMeet

10:00 – 10:30am PST

Building out a Governance Model for your Compete Program

Hosted by

Candice Charleton, Senior Director of Customer Insights, Klue

10:30 – 11:00 am PST

Networking Break

10:30 -11:00am PST

How Two Competitors Each Structure Their Compete Programs

Hosted by

Dustin Ray, Director of Competitive Intelligence, Datto

Hosted by

Shane Burton, Emerging Technology Engineer, Rubrik

10:30 – 11:00am PST

Setting up your Compete Program for Success with Adobe

Hosted by

Adriana Orduna-Smith, Group Lead Adobe Digital Experience Competitive Center of Excellence, Adobe

Hosted by

Veronica Simms, CI Analyst, Adobe

10:30 – 11:00am PST

Setting up your Compete Program for Success with Shopify

Hosted by

Brock Everett, Competitive Intelligence Ambassador, Shopify

Hosted by

Dennis Brosnan, Market Insights Lead, Marketing Strategy & Operations, Shopify

11:00 – 11:30 am PST

Building a Win-loss Program That Enables Your Entire Business

Hosted by

Jenn Roberts, Director, Marketing Strategy, Service Titan

11:30am – 1:00pm PST

Workshop: How to Launch Your Competitive Program in 90 Days

Hosted by

Tracy Berry, Head of Competitive Intelligence & Communications, Freshworks

Wednesday, November 30

How to Build Battlecards

9:00 – 9:15am PST

How to Start Building a Deal-Winning Battlecard

Hosted by

Dave Washer, Director of Data Operations, Klue

9:15 – 9:40am PST

3 Characteristics of the Most Highly Adopted Battlecards

Hosted by

Hunter Sones, Competitive Solutions Specialist, Klue

9:40 – 11:00am PST

Networking Break

10:00 -11:00am PST

Build your own Battlecards (BYOB) Workshop: The Why We Win & Why We Lose Cards

Hosted by

Hunter Sones, Competitive Solutions Specialist, Klue

10:00 – 11:00am PST

Build your own Battlecards (BYOB) Workshop: The Quick Dismiss Card

Hosted by

Brandon Bedford, Competitive Enablement Manager, Klue

Hosted by

Andy McCotter-Bicknell, Head of Competitive Intelligence, ClickUp

10:00 – 11:00am PST

Build your own Battlecards (BYOB) Workshop: The Objection Handling & Landmines to Lay Cards

Hosted by

Sylvia Rayner, Competitive Enablement Specialist, Klue

10:00 – 11:00am PST

Build your own Battlecards (BYOB) Workshop: How to Spot Them

Hosted by

Dave Washer, Director of Data Operations, Klue

Thursday, December 1

How to Get Sh*t Done

9:00 – 9:30am PST

How to Brief Execs With Competitive Intel

Hosted by

Tara Scott, Manager, Growth & Market Intelligence, Benevity

9:30 – 10:00am PST

How to Nail Competitive Deal Support That Wins Neck-and-Neck Deals

Hosted by

Matt Coblentz, Competitive Intelligence Manager, Workato

10:00 – 10:30am PST

How to Upskill Senior Reps with Competitive Intel

Hosted by

Allegra Ingerson, Senior Manager, Market Strategy & Competitive Insights, DailyPay

10:30 – 11:00am PST

Networking Break

10:30 – 11:00am PST

How to Handle Rogue Competitive Intelligence

Hosted by

Jay Nakagawa, Director, Competitive Intelligence, Dell Technologies

Hosted by

Pierre Hiller, Senior Director, Global Competitive Intelligence, Veeam

10:30 – 11:00am PST

How to Gain a Competitive Advantage With Win-Loss Analysis

Hosted by

Paul Senatori

Hosted by

Bruce Kasrel, VP of Research, DoubleCheck

11:00 – 11:30am PST

How to Keep Your Business Invested in Compete

Hosted by

Mitch Comstock, Senior Product Marketing Manager, LeadIQ

11:30am – 12:00pm PST

How to Write a Must-Read Competitive Newsletter

Hosted by

Jenny Sung, Senior Product Marketing Manager, Algolia

12:00 – 12:30pm PST

How to Present a Competitive Strategy to Your Leadership Team

Hosted by

Pat Wall, Head of Competitive Intelligence, Imperva

Friday, December 2

The Compete Games

9:00 – 10:00am PST

Winning the Market — A Wargaming Exercise

Hosted by

Tara Scott, Manager, Growth & Market Intelligence, Benevity

Hosted by

Brandon Bedford, Competitive Enablement Manager, Klue

10:00 – 10:30am PST

Networking Break

10:30 – 11:30am PST

Winning the Deal — A Competitive Deal Simulation

Hosted by

Clara Smyth, Sr. Product Marketing Manager, Slack

Hosted by

Alysse Nockels, Senior Director, Competitive Intelligence, Palo Alto Networks

11:30am – 11:45am PST

Closing Remarks

WANT TO WIN?

FAQ

Compete Week is for Competitive Intelligence leaders and practitioners, Product Marketing Managers, Sales & Revenue Leaders, and those who are building, scaling, or ready to learn how to accelerate their competitive enablement programs.

Yes, all speaker sessions will be recorded and available to watch on-demand after the event.

Compete Week will be hosted on the BigMarker virtual events platform. You’ll receive an email with a custom access link prior to the event. Using that link, you can update your event badge during your virtual check-in and then explore the virtual event.

Any company that likes to win. We joke. But you’ll hear from competitive enablement practioners and leaders at companies like ServiceTitan, Datto, Benevity, Freshworks and more plus, network with attendees from hundreds more.

Live events will kick off each day at 9:00 am PST / 12:00 pm EST / 5:00 pm UK. Sessions will wrap up by 12:00 pm PST / 3:00 pm EST / 8:00 pm UK.