Competitive intelligence that wins business.
Klue is the competitive enablement platform built to collect, curate, and deliver competitive and market intelligence across every department of every business.
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Track Competitors
Staying on top of the competition is easy with Klue. Klue tracks relevant news and data and combines it with internal sources. Deeper competitive intelligence gives you the edge against top rivals and growing threats.
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Centralize Competitive Content
Never pull your hair out managing document versions again. Update sales battlecards effortlessly, collaborate seamlessly, and deliver consumable competitive strategies in the tools your Sales reps use every day.
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Improve Sales Performance
Arm reps with sales strategies to be more effective in closing deals. Easily searchable sales battlecards give tactics to handle objections, deposition competitors, and leverage strengths.
Connected Competitive Intelligence.
Fuel better decision-making across the organization. Klue makes it easy to collect, curate, and deliver intel to multiple teams. Whether by email, web, mobile, or Salesforce, Klue works where you do.
Watch VideoYour competitive intelligence workflow just got a whole lot easier.
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Collect Competitive Intel
Lighten the load of tracking competitors and markets. Klue gathers and filters from millions of sources to keep you on top of competitor website changes, product/feature updates, customer reviews, and more. Internal intel from Slack, email, and Salesforce combine with external data to give you deeper competitive coverage of your market.
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Curate Insights
Forget cut/pasting between out-of-date Word docs and Powerpoint decks. Machine learning filters intel to deliver meaningful results and hands you the tools to curate smart battlecards. Effortlessly broadcast updates throughout your organization, ensuring reps have confidence they’re using the latest intel to close deals.
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Compete with Sales Battlecards
Your team will never be caught off guard with out-of-date sales battlecards again. They’ll keep their edge on the competition by accessing competitive intelligence when and where they need it. Feeds and digests allow them to keep up at their own pace. And when they’re ready to dive deeper, they can request sales battlecards in Klue through Slack, Salesforce or email.
Don't be blindsided by your competitor's next move.
A Modern Workflow for Competitive Intelligence.
With new competitive intelligence tools, find intel and deliver timely insights to Sales to close more deals. With just a few clicks. And when it’s time to update sales battlecards, you publish once and publish everywhere simultaneously.
Learn about Klue's intel
loves Klue for Competitive Intelligence
"We've gone from covering 12 companies to over 100 with the same team. Klue enables us to cover more competitors and go deeper on the ones that matter."
Jay Nakagawa - Director, Competitive Intelligence
Dell EMC
Insights to Drive Your Competitive Strategy.
Gather market intelligence to inform your go-to-market strategy using Klue. Tracking competitors in your industry with website page monitoring, keyword insights, content tracking, and news monitoring arm you to build stronger positioning strategies.
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loves Klue for Product Marketing
"Klue is integral to how Hootsuite competes on a global basis. It takes care of the heavy lifting in decentralizing the process of gathering, contextualizing and distributing intel, and allows our team to focus on the needle movers and bigger strategic issues."
Lynnette McLaughlin - Sr. Director, Product Marketing
Hootsuite
Better Battlecards to Improve Your Win Rates.
Update Sales on market trends, insights on the competition, and reinforce strategies on how to compete effectively in deals. With better delivery of competitive content, rest assured that your Sales team will never be blindsided in a deal again.
Learn about battlecards
loves Klue for Sales
"Klue is a comprehensive CI platform with strong sales enablement components. With Klue, we're able to position and address 30+ competitors, giving our sellers access to up to date competitive insights they can actually use to win deals."
Paul Senatori - Director, Competitive Intelligence
Sitecore
What could your sales battlecards look like?
We'll show you how they look in Klue.
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