Competitive Enablement Maturity Model:
A Roadmap to Accelerate your Competitive Program
100,000+ users rely on Klue to come out on top.
But don’t just take our word for it, see what our customers have to say.
MEET OUR CUSTOMERS“Customers always ask me, ‘What does competitive enablement look like at a $2.3B company?’ The looks on their faces never get old when I respond, ‘Just me. And Highspot and Klue.”
Justin Topliff
Sr Product Marketing Manager,
Highspot
“Intel curation and monitoring all competitors, not just our biggest threats – were very important to us, in selecting the right Competitive Enablement platform. And this is why we chose Klue over Crayon.”
Tirrah Switzer
Director of Product Marketing,
Community Brands
“Our data showed that sellers who are using Klue significantly outperform those who are not leveraging it — by as much as 25 percentage points in win-rate compared to those who don’t.”
Mahesh Babu
Head of Product Marketing,
Contrast Security
Is your compete program a key lever of revenue?
It’s about delivering actionable insights and content to the people that need it. Without Competitive Enablement, information is just noise.
Learn where your organization lands on the journey to the future of compete and the next steps you can take to get there.
READ OUR MANIFESTOThe way companies compete today is broken.
Competitive strategy should be a key lever of revenue.
Find out how.
The #1 Rated Competitive Enablement Software
Connected Competitive Intelligence.
Fuel better decision-making across the organization. Klue makes it easy to collect, curate, and deliver intel to enable multiple teams. Whether by email, web, mobile, or Salesforce, Klue works where you do.
Competitor tracking made easy
No more intel slipping through the cracks. Klue collects data from millions of sources and uses AI to surface the most relevant competitive intelligence for your business. All shared into one central location.
Better battlecards for easy & effective distribution
Provide Sales reps with what they need, when they need it. Share real-time intel through Klue’s battlecards, newsletters, self-serve features, and integrations, so that you can efficiently support teams at scale.
Report on the real impact of your competitive program
Measure your revenue impact, battlecard consumption and competitive win rates for a complete view of your competitive program’s ROI. Klue helps you stay on top of your competitive threats, so you can win more deals.
A scalable workflow for competitive intelligence
Find intel and deliver timely insights to revenue teams to win more deals. In just a few clicks, you can update dynamic sales battlecards, so you publish once and publish everywhere simultaneously.
SEE KLUE IN ACTION
“With a lean team, delivering and updating competitive updates to the field can be a challenge. With Klue, we’ve been able to deliver time stamped intel to Sales on a weekly basis, resulting in fewer repeat requests and more confidence in the intel itself.”
Chris Janiszewski
Director of Market Intelligence, UiPath
“Intel curation and the ability to monitor all competitors, not just our biggest threats – were very important to us, in selecting the right Competitive Enablement platform. And this is why we chose Klue.”
Tirrah Switzer
Director of Product Marketing, Community Brands
Real-time insights to drive your competitive strategy
Gather market intelligence to inform your go-to-market strategy using Klue. Tracking your competitors with website page monitoring, keyword insights, content tracking, and news monitoring arm you to build stronger positioning strategies.
LEARN MOREWin more competitive deals
Keep Sales in the loop on market trends, insights on the competition, and new strategies to compete effectively. With better delivery of competitive content, your team will never be blindsided in a deal again.
READY TO WIN?
“Over the last 5 yrs, Klue has supported the scale and growth of our Competitive Enablement program, helping us deliver relevant insights to thousands of sellers. The strategic importance has been endorsed across all levels of our organization. Klue is a core part of Dell’s seller enablement technology stack.”
Andrew Glinka
Vice President, Competitive Intelligence, Dell Technologies
Integrated with your workplace.
Deliver and retrieve competitive intel from the most important tools that your teams already use every single day.
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