What is Competitive Enablement?
A better way to compete.
Competitive Enablement Maturity Model
A roadmap to accelerate your competitive program
Competitive Battlecards Course
A 7-part instructional video series to help you build better battlecards.
Competitive Revenue Gap Calculator
See the impact of tipping more winnable deals.
When the Pie Shrinks Report
How revenue leaders are responding to competitive market conditions
For Product Marketing and CI Teams
Combine your research, build better battlecards, and fix weaknesses that your buyers care about. Make it easy to pick you instead of your competitors.
But don’t just take our word for it, see what our customers have to say.
“Klue AI is a huge benefit to our organization. We’re able to move more quickly with the insights we’re aggregating, freeing up our bandwidth to more analysis with the results. More time and resources to develop a strategy in response to competitors gives our PMM team a huge advantage.”
Ben Johnson
PMM, Velocity Global
“We’re constantly watching what’s happening in the market with our competitors. Klue Alerts Summarization and Review Insights gives us the key takeaways from news, buyer reviews and other key information, which is an incredible time saver for our team, giving us the means to scale to a level we otherwise couldn’t do.”
Ben Hoffman
Senior Manager, Competitive Intelligence,
Adobe
“Intel curation and monitoring all competitors, not just our biggest threats – were very important to us, in selecting the right Competitive Enablement platform. And this is why we chose Klue.”
Tirrah Switzer
Director of Product Marketing,
Community Brands
“Our data showed that sellers who are using Klue significantly outperform those who are not leveraging it — by as much as 25 percentage points in win-rate compared to those who don’t.”
Mahesh Babu
Head of Product Marketing,
Contrast Security
Discover all the latest AI features Klue has released.
Automatically analyze thousands of data points in an instant to save time, capture deep insights, and impact revenue faster.
competitive intel
insightS
competitive content
across your org
IMPACT
Fuel better decision-making across the organization. Klue makes it easy to collect, curate, and deliver intel to enable multiple teams. Whether by email, web, mobile, or Salesforce, Klue works where you do.
No more intel slipping through the cracks. Klue collects data from millions of sources and uses AI to surface the most relevant competitive intelligence for your business. All shared into one central location.
Provide Sales reps with what they need, when they need it. Share real-time intel through Klue’s battlecards, newsletters, self-serve features, and integrations, so that you can efficiently support teams at scale.
Measure your revenue impact, battlecard consumption and competitive win rates for a complete view of your competitive program’s ROI. Klue helps you stay on top of your competitive threats, so you can win more deals.
“Intel curation and the ability to monitor all competitors, not just our biggest threats – were very important to us, in selecting the right Competitive Enablement platform. And this is why we chose Klue.”
Tirrah Switzer
VP of Product Marketing, Momentive Software
Gather market intelligence to inform your go-to-market strategy using Klue. Tracking your competitors with website page monitoring, keyword insights, content tracking, and news monitoring arm you to build stronger positioning strategies.
CollectKeep Sales in the loop on market trends, insights on the competition, and new strategies to compete effectively. With better delivery of competitive content, your team will never be blindsided in a deal again.
READY TO WIN?
“Over the last 5 yrs, Klue has supported the scale and growth of our Competitive Enablement program, helping us deliver relevant insights to thousands of sellers. The strategic importance has been endorsed across all levels of our organization. Klue is a core part of Dell’s seller enablement technology stack.”
Andrew Glinka
Vice President, Competitive Intelligence, Dell Technologies
Calculate your Competitive Revenue Gap, then see the impact your competitive enablement program can have on revenue by helping to close it.
Klue ranks as the G2 industry leader in 4 categories based on hundreds of customer reviews. Find out how Klue helps our customers win more business in our G2 report.
Ease of use
Ease of Setup
Quality of Support
Ease of Doing
Business With
Ease of use
Ease of Setup
Quality of Support
Ease of Doing
Business With
Let’s do it. Tell us a bit about yourself and we’ll set up a time to wow you.
