Norman Guadagno is kicking off day two by sharing what goes into building a foundation that enables Mimecast to be distinctive and differentiated within their market. Norman will share why his marketing and leadership team is constantly aware of their landscape, how they make proactive strategic decisions, and what he does to ensure competitive knowledge is baked into the foundation of their go-to-market strategy.

Join Meagan Eisenberg and Carin Van Vuuren LIVE as they dive into how their marketing priorities have evolved this year, and where Competitive Enablement fits in. They’ll be share the programs, strategies, and levers they’re pulling as CMOs to make sure their teams are keeping one step ahead of the competition.

Join Jarod Greene as he shares what he’s doing as a new CMO at a fast-growing company to keep his C-Suite and board up-to-date on the competitive landscape. Jarod will share the program and initiatives he uses to achieve this, how he relays these insights to leadership, and the impact it has on their strategic decision-making.

When Will Davis started as a new CMO at C-Data, one of his top priorities was finding the most efficient levers to accelerate lead gen and pipeline growth. With his expertise in competitive strategy, Will and his team used it as their “lens” to fuel their new growth strategy. Learn how Will and his team built and executed this strategy to gain an advantage over the competition.

Sydney Sloan is sitting down with Katie Berg LIVE to share some of the biggest lessons learned as a marketing executive leading companies that are involved in some of the most heated competitive rivalries in tech. Sydney will be diving into her time at Adobe, Salesloft, and now Drata; how she’s competed for mindshare, fought to displace incumbents, and what goes into winning the hearts and minds of users. Bring your questions as Sydney and Katie will be fielding them live!

Join Danielle, Mara, and Patrick for a live panel session as they share the successes, tactics, and lessons they’ve picked up throughout their careers to build a tight-knit partnership with their sales teams. These experts will share how they built a culture of compete, what ways they engage with new reps and veteran sellers, and why they have regular communications with sales leadership. Bring a question as they’ll be answering audience questions throughout this LIVE session.