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KLUE’S 360° WIN-LOSS

You Lost the Deal.
Your Buyers Know ‘Why’.

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VIRTUAL & IN-PERSON EVENT

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The biggest compete event of the year for product marketing leaders and competitive intel teams to connect, learn, and elevate the industry.

SPEAKERS

2024 Compete Week Line-up

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Dylan D’Urso

Sr. Competitive Intelligence Manager

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Emma Stratton

Author of Make it Punchy

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Anthony Pierri

Cofounder & Partner

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Tamara Grominsky

Founder

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Jason Oakley

Founder

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Andy McCotter-Bicknell

Head of Competitive Intelligence

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Caroline McMeekin

Product Marketing Manager

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Zaven Gabriel

Product Marketing Manager

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Jason Smith

Founder

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Ryan Sorley

VP Win-loss and Cofounder

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Dejan Gajsek

Co-Founder

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Clara Smyth

Competitive Consulting

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Hunter Sones

Competitive Enablement Manager

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Mara Konrad

Senior Content Services Manager

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Brady Jensen

CEO & Founder

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Tracy Berry

Principal at Berry Insights

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Jay Nakagawa

Director, Competitive Intelligence

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Sarah Robin

Head of Analyst Relations 

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Jen Doyle

Research Director 

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Josh Gladstone

Manager, Content Services

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Claire Brunvand

Competitive Intelligence Lead

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Alysse Nockels

Vice President, Competitive Intelligence

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Dustin Ray

Head of Competitive and Market Intelligence

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Dan Graney

Principal Competitive Intelligence Manager – Security

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Dave Osborne

Sr. Manager, Enablement 

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Mehera McCusker

Competitive Intelligence Manager

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Talya Heller

Consultant & Founder

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Jose Gonzalez

Senior Competitive Intelligence Manager

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Nick Moore

Product Marketing Consultant

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Aldona Dye

Program Management Associate – Win-Loss 

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Odhran Reidy

Sr Product Marketing Manager

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WHAT LAST YEARS ATTENDEES ARE SAYING

I just wanted to say this was one of the best events I’ve ever been to because it was super fun, relatable, informative, and most of all – it felt like it was for me (hyper-personalized and relevant to competitive professionals). I truly felt seen… this community is so valuable AND it’s for free?! I can hardly even believe it. I see myself being apart of this community as long as I’m in this career.

Benjamin Conte

Benjamin Conte

Senior Product Marketing Manager, Competitive Intelligence

I found this conference was one of the few I’ve been to where practical, real world takeaways were given in most of the sessions. The high-level jargon was mainly skipped and there was tons of value in what was presented.

Virtual attendee

As a virtual attendee I enjoyed the ‘portal’ and being able to network with other attendees. The programming is always top notch and guest speakers provided great context to the value of Klue. I felt the number of session was appropriate and easy to schedule in my calendar to ensure I didn’t miss them. Looking forward to Compete Week each year!

Virtual attendee

2024 Agenda

MONDAY OCTOBER 28, 2024

5:00-7:00PM

IN-PERSON COCKTAIL HOUR

Cocktail Hour at The Kent

534 Cambie St, Vancouver, BC V6B 2N7

TUESDAY OCTOBER 29, 2024

8:45-8:50AM

KEYNOTE

Welcoming Remarks

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Hosted By

Katie Berg, VP Marketing @ KLUE

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Hosted By

ADAM MCQUEEN, SR Manager, Content marketing & Community @ KLUE

8:50-9:05AM

KEYNOTE

The competitive blindspot that’s costing you millions

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Hosted By

JASON SMITH, CEO @ KLUE

9:05-9:30AM

Panel

How market leaders combine win-loss and competitive enablement

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Hosted By

Dylan D’Urso, Sr. Competitive Intelligence Manager at Autodesk

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Hosted By

Claire Brunvand, Competitive Intelligence Lead @ SurveyMonkey

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Hosted By

JASON SMITH, CEO @ KLUE

9:35-10:05AM

Session

From data to decisions: Bringing competitive, market, and buyer insights to the executive table

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Hosted By

CLARA SMYTH, Competitive Consulting @ Klue

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Hosted By

Dustin Ray, Head of Competitive and Market Intelligence, Huntress

10:10-10:25AM

Video

Exclusive Premiere: ‘Klueless: A Competitive Deal Story

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Hosted By

Klue original Production

10:25-10:45AM

Break

Coffee Break

10:45-11:20AM

Presentation

From Zero to Hero: Launching Your Win-Loss Initiative with ReadyGo

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Hosted By

Jose Gonzalez, Senior Competitive Intelligence Manager, SentinelOne

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Hosted By

RYAN SORLEY, VP Win-loss and Cofounder @ Klue

11:25-11:50AM

SPONSOR PANEL

Transforming your competitive data into deal-winning insights

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Hosted By

Caroline McMeekin, PRODUCT MARKETING MANAGER @ Highspot

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Hosted By

Sarah Robin, Head of Analyst Relations @ The TRADE Desk

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Hosted By

Dave Osborne, Sr. Manager, Enablement @ Pitchbook

11:55AM-12:25PM

CLOSING KEYNOTE

Differentiate your tech with buyer-centric messaging

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Hosted By

Emma Stratton, Author of Make it Punchy

12:25 -1:30PM

Break

Lunch

1:30-2:00PM

IN-Person Workshop

The Five Things we Wish we Knew Starting in Compete

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Hosted By

Tracy Berry, Principal at Berry Insights

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Hosted By

Jay Nakagawa, Director, Competitive Intelligence, Dell Technologies

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Hosted By

Alysse Nockels, Sr. Director Competitive Intelligence, Palo Alto Networks

2:00-2:45PM

IN-Person Workshop

ReadyGo Workshop: Craft Your Win-Loss Strategy from the Ground Up

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Hosted By

RYAN SORLEY, VP Win-loss and Cofounder @ Klue

3:00-3:30PM

IN-Person Workshop

Competitive reporting & success planning for 2025

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Hosted By

CLARA SMYTH, Competitive Consulting @ Klue

Virtual Only

Wednesday, OCTOBER 30, 2024

9:00-9:05AM

KEYNOTE

Welcoming Remarks

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Hosted By

Katie Berg, VP Marketing @ KLUE

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Hosted By

ADAM MCQUEEN, SR Manager, Content marketing & Community @ KLUE

9:05-9:30AM (PT)

KEYNOTE

How to Differentiate in a
Crowded Market

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Hosted By

Anthony Pierri, Cofounder & Partner, FletchPMM

9:35-9:55AM (PT)

SESSION

How to Build Internal Consensus on Your Competitive Tone

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Hosted By

Mara Konrad, Senior Content Services Manager @ klue

10:00-10:20PM (PT)

SESSION

How to Bring the Voice of the Customer Into Your Competitive Positioning

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Hosted By

Talya Heller, Consultant & Founder, Down to a T

10:25-11:05AM (PT)

VIDEO

Ready for Launch LIVE:
The Best Competitive Launch

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Hosted By

Andy McCotter-Bicknell, Head of Competitive Intelligence, Apollo.io

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Hosted By

Tamara Grominsky, Founder at PMM Camp

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Hosted By

Jason oakley, Founder, Productive PMM

11:05-11:25AM (PT)

Break

Coffee Break

11:25-11:45AM (PT)

SESSION

How to Spark (and Maintain) Excitement for Your Compete Program

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Hosted By

Mehera McCusker, Competitive Intelligence Manager, VSP

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Hosted By

Odhran Reidy, Sr Product Marketing Manager, Cresta

11:45AM-12:00pM (PT)

SESSION

How to Democratize Intel Collection

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Hosted By

Zaven Gabriel, Product Marketing Manager, Locus Robotics

12:05-12:25PM (PT)

SESSION

How to Maximize Stakeholder Engagement by Ditching Old-School Intel Delivery

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Hosted By

Dan Graney, Principal Competitive Intelligence Manager – Security, Elastic

12:25-12:45PM (PT)

SESSION

How to Build a Deal-Winning Battlecard, with Klue’s Content Expert

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Hosted By

Josh Gladstone, Manager, Content Services @ Klue

12:45-1:00PM (PT)

Break

Coffee Break

1:00-1:20PM (PT)

SESSION

How to Recruit and Run a Win-Loss Interview

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Hosted By

Jen Doyle, Research Director @ KLUE

1:20-1:40PM (PT)

SESSION

How to bring buyer insights into your competitive strategy

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Hosted By

Nick Moore, Product Marketing Consultant @ Fluvio

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Hosted By

Brady Jensen, CEO & Founder @ Clear GTM

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Hosted By

Dejan Gajsek, Co-Founder @ Grow & Scale

1:40-2:00PM (PT)

SESSION

How to Drive Action with Win-Loss Insights

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Hosted By

Hunter Sones, Competitive Enablement Manager @ Klue

FAQ

Who is Compete Week for?

Compete Week is for product marketing leaders and competitive intelligence teams that are building, scaling, or ready to learn how to give their companies an edge through competitive enablement and win-loss.

Will sessions be recorded?

Yes!!! All sessions will be recorded and available in The Compete Network community.

How do I join live sessions?

If you are tuning in virtually, Compete Week will be hosted on The Compete Network. Follow the link in your email to access the event and the community. Once in the community, you can update your profile and then explore the virtual event.

Who will be at this event?

Any company that likes to win. We joke. But you’ll hear from leaders running competitive enablement and win-loss from a variety of industries, company sizes, and level of experience. Plus, there will be opportunities to network with attendees from hundreds more organizations

What time are the virtual sessions?

See the full virtual agenda.

FAQs for In-Person Event

Do I need to pay for a ticket?

Nope! This is the only year we’re offering a FREE in-person event.

Which parts of the event are in-person?

The events on the 28th and 29th will be in-person. The 30th will be our usual virtual event. If you’re still in town on the 30th, we’ll be hosting a watch party at Klue HQ! RSVP HERE

Where is this taking place?

Opening Reception, Oct 28th: The Kent 534 Cambie St, Vancouver, BC V6B 2N7, Canada

Conference, Oct 29: The Kent 534 Cambie St, Vancouver, BC V6B 2N7, Canada

Happy Hour, Oct 29, 5:00 – 6:30pm: Ventura Room at 695 Cambie St, Vancouver, BC

Livestream Watch Party, Oct 30th: Klue headquarters at 777 Hornby St, Vancouver BC. We’ll have food, space to store your luggage, office tours and a lounge to watch the virtual livestream.

What food is covered?

October 28: Cocktail hour with passed appetizers
October 29: Breakfast & Lunch and cocktail hour with appetizers
October 30: Light breakfast, snacks and grab-and-go lunch

Can I bring a guest?

Guests are welcome to join your trip, but only registered attendees can attend the cocktail hour and conference.

Are there activities outside of the conference?

Yes!
Seawall Walk & Talk on Mon, Oct 28th at 4pm leaving from the Sheraton Wall Centre lobby.
Happy Hour on Tues, Oct 29th from 5:00 – 6:30pm at the Ventura Room located at 695 Cambie St, Vancouver, BC
Livestream Watch Party on Weds, Oct 30th from 8:30am – 2pm at Klue headquarters. Please RSVP here

When should I arrive?

The cocktail event starts at 5:00 PM on the 28th.The conference day kicks off at 8:30 AM on the 29th.

What’s the dress code?

Business Casual—just like us.

Can you help me put together a case to attend in-person?

We made this justification letter to help you get approval for attending the event.

SPONSORED BY

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Come Together with the
Compete Community

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