LOGIN Get a demo


Say goodbye to scattered decks and docs

Klue makes it easy to create and maintain actionable competitive content like battlecards, product teardowns, executive summaries, and more — all in one centralized place.

Create actionable content
that drives results


Adoption from sales




Increase in average deal size




Increase in competitive win rate



Flexible content
for any audience


Cards are the building blocks of content in Klue. Instead of long documents, Cards let you create bite-sized insights that can be digested quickly. Klue also creates and updates a number of automated Data Cards for each competitor and you track.

When a user searches for answers in Klue, they are presented with cards — not raw alerts.


Boards house all of your Cards on a specific competitor, vertical, or product line. It acts as a central repository for all your curated insights around that topic. Cards originate on your board, but can be easily pulled into battlecards, search results, or third-party content platforms. When you update a card on your board, it updates everywhere else.


Create Battlecards by grouping any 8 Cards within a board. This allows you to create focused, actionable content for sales, customer success, product, marketing, and your executive team.

Why winning teams
love Klue

Share actionable insights, not raw intel

Sellers, marketers, product managers, and executives need more than just a feed of raw alerts. Build content that enables them to take action, win deals, and make strategic decisions.

“We’re in a heated space in a $2B industry. Using Klue, we make competitive insights actionable for our teams to impact revenue and support our go-to-market plan.”
Dustin Ray
Director of Competitive Intelligence

Create content that actually gets used

Klue’s content is designed to be short and digestible, with flexible formatting and templates to help communicate your message quickly. Instead of long documents, your battlecards contain quick-hit insights and talk-tracks people are looking for.

“Our Sales teams really trust the information they’ve been given, and we see this in the conversations they’re having with each other. They see Klue as the single source of truth, providing holistic value across the organization.”
Brock Everett
Competitive Intel Ambassador

Save time creating and maintaining content

Klue reduces the number of scattered decks and docs you need to manage. Edit content once in Klue and those changes are reflected everywhere your cards are embedded.

No more version control issues.

Create content people can trust

Confidence in your competitive content is crucial. If you provide outdated messaging and make someone look bad, they’ll never trust your content again. Klue makes it easy to ensure content is always up-to-date and trusted within your company.

“Our Sales teams really trust the information they’ve been given, and we see this in the conversations they’re having with each other. They see Klue as the single source of truth, providing holistic value across the organization.”
Jay Glass
Senior Product Marketing Manager

What’s Next


Klue is a platform that automates the collection of competitive and market intelligence, streamlines your analysis, and makes it easier to distribute insights and messaging to every team in your organization.


Collect competitive intel

Increase your competitor coverage while saving hours of collection work each week. Spend more time reviewing relevant competitive insights without having to worry about being blindsided again.


Convert intel into insights

Klue makes it simple and fast to review, analyze and take action on important intel, leaving more time to focus on the strategic work that matters.


Create competitive content

Klue makes it easy to create and maintain content like competitor profiles, battlecards, product teardowns, executive summaries, win-loss, and more, all in one centralized place.


Enable your teams

Getting people in your organization to leverage your content relies on making it actionable, trustworthy, and easy to find. Klue does all three.


Measure your impact

Confidently measure the adoption of your competitive content and how that impacts revenue, win rates, sales cycle length, and more.


Tech stack integrations

A winning competitive program relies on meeting your stakeholders where they are. Klue makes it easy for people to consume and contribute insights from the tools they use every day.


Security and compliance

At Klue, we take the security of your competitive data very seriously. Every product feature and internal process is designed to keep your data and competitive strategies secure.


Want to see Klue in action?

Let’s do it. Tell us a bit about yourself and we’ll set up a time to wow you.


Status Media Kit Privacy | © 2023 Klue Labs Vancouver, BC