LOGIN Get a demo


Measure your business impact

Confidently measure the adoption of your competitive program and how it impacts revenue, win rates, deal duration, and more.

Increase efficiency, adoption, and revenue


Increase in average deal size




Increase in win rate




global user adoption




increase in competitive win rate




global user adoption




of revenue impacted



Why winning teams love Klue

Prove your impact on revenue

Combine content adoption with CRM data to clearly show how your competitive program is contributing to revenue. Gain more internal visibility and elevate your competitive program.

“Klue’s Impact Analysis is one of 3 key pillars we use at Shopify to measure the success of our competitive program, and a testament to how invested Klue is in our success. The analysis has given us a good baseline for which content is used in deals, allowing me to understand how our team and work contribute to revenue.”
Dennis Brosnan
Market Insights Lead

Measure and improve adoption

Klue makes it easy to identify your power-users and what content is most valuable. Benchmark against your peers and take a calculated approach to increasing adoption.

“Klue gives us the platform to scale our competitive enablement program. It’s where we organize, collaborate and share competitive insights across VMware. The ability to track how these insights impact revenue is a key reason we chose Klue.”
Kimberly Bauer
Manager, Competitive Intelligence

Prioritize your competitive landscape

Generate reports to visualize your competitive landscape, spot emerging threats early, and prioritize your competitors so you know where to focus.

“Using Klue’s Threat Analysis with our win-loss results, we could prioritize where to spend time and resources, and see which competitors we should be focusing on. This was a key step in our competitive lifecycle process.”
Mark Balkenende
VP Product Marketing

Focus on the most important work

Stop wasting time on low-impact work. Klue makes it easy to focus your limited time on the competitors, content, and activities that matter most.

What’s Next


Klue is a platform that automates the collection of competitive and market intelligence, streamlines your analysis, and makes it easier to distribute insights and messaging to every team in your organization.


Collect competitive intel

Increase your competitor coverage while saving hours of collection work each week. Spend more time reviewing relevant competitive insights without having to worry about being blindsided again.


Convert intel into insights

Klue makes it simple and fast to review, analyze and take action on important intel, leaving more time to focus on the strategic work that matters.


Create competitive content

Klue makes it easy to create and maintain content like competitor profiles, battlecards, product teardowns, executive summaries, win-loss, and more, all in one centralized place.


Enable your teams

Getting people in your organization to leverage your content relies on making it actionable, trustworthy, and easy to find. Klue does all three.


Measure your impact

Confidently measure the adoption of your competitive content and how that impacts revenue, win rates, sales cycle length, and more.


Tech stack integrations

A winning competitive program relies on meeting your stakeholders where they are. Klue makes it easy for people to consume and contribute insights from the tools they use every day.


Security and compliance

At Klue, we take the security of your competitive data very seriously. Every product feature and internal process is designed to keep your data and competitive strategies secure.


Want to see Klue in action?

Let’s do it. Tell us a bit about yourself and we’ll set up a time to wow you.


Status Media Kit Privacy | © 2023 Klue Labs Vancouver, BC