Measure - Klue

Prove your impact on revenue

Combine content adoption with CRM data to clearly show how your competitive program is contributing to revenue. Gain more internal visibility and elevate your competitive program.

“Klue’s Impact Analysis is one of 3 key pillars we use at Shopify to measure the success of our competitive program, and a testament to how invested Klue is in our success. The analysis has given us a good baseline for which content is used in deals, allowing me to understand how our team and work contribute to revenue.”

Dennis Brosnan

Market Insights Lead

Measure and improve adoption

Klue makes it easy to identify your power-users and what content is most valuable. Benchmark against your peers and take a calculated approach to increasing adoption.

“Klue gives us the platform to scale our competitive enablement program. It’s where we organize, collaborate and share competitive insights across VMware. The ability to track how these insights impact revenue is a key reason we chose Klue.”

Kimberly Bauer

Manager, Competitive Intelligence

Prioritize your competitive landscape

Generate reports to visualize your competitive landscape, spot emerging threats early, and prioritize your competitors so you know where to focus.

“Using Klue’s Threat Analysis with our win-loss results, we could prioritize where to spend time and resources, and see which competitors we should be focusing on. This was a key step in our competitive lifecycle process.”