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Introducing Klue's 360 Win-Loss
Product Updates

Remove Bias From Decision-Making. Introducing Klue’s 360° Win-Loss. 

There’s a massive disconnect between buyers and sellers. And Klue's 360 win-loss is here to fix it.

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THE COFFEE & COMPETE PODCAST

Competitive Enablement

How to Conduct Win-Loss Interviews: A Step-By-Step Guide

10 min

Master the art of sourcing win-loss interviews. Learn how to target the right candidates and boost interview acceptance rates with proven tactics.

Competitive Enablement

Direct vs. Indirect Competitors (6 Real-World Examples)

9 min

There's two types of competitors you often face: direct competitors and indirect competitors. Here's what they are and how you can beat them.

Competitive Enablement

Generating Interview Pipeline: How to Effectively Source Win-Loss Interviews

8 min

Master the art of sourcing win-loss interviews. Learn how to target the right candidates and boost interview acceptance rates with proven tactics.

Competitive Enablement

Getting Started: How to Build the Foundations for a Successful Win-Loss Program

7 min

Learn how to launch an in-house win-loss program, from setting research objectives to prioritizing the right deal types for better insights.

Competitive Enablement

Competitor Monitoring 101: 12 Unique Ways To Track Your Competitors

10 min

Discover 12 competitor monitoring tactics that you can use to track your competition today. From the best AI tools to how to mine Reddit threads, this is your no-fluff guide for 2025.

Competitive strategies in five minutes or less. Delivered straight to your inbox.

Once a week our newsletter dives into the competitive strategies of some of the biggest brands and provide tactical advice to help you beat your competition. Get Klue'd In

COMPETITIVE ENABLEMENT

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Everything you need to know to build a competitive enablement program that wins more business.

Must Read

BATTLECARDS

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Your go-to resources for building battlecards that crush the competition.

Must Read

Competitive Enablement

How to Create a Win-Loss Survey: Step-By-Step Guide (2025)

8 min

Learn step-by-step how to create win-loss surveys that generate responses and deliver actionable insights for your team.

Competitive Enablement

The Truth About How Competitive Your Deals Are (According to 3,400+ Buyers)

4 min

Think your deals aren't competitive? Data from 3,400 buyer interviews reveals the truth about competition in B2B sales, and it's not what you think.

Articles

How to Differentiate in a Crowded Market with Anthony Pierri (Compete Week 2024 Keynote)

3 min

Learn how to differentiate in a crowded market with tips from messaging expert Anthony Pierri (co-founder of FletchPMM).

Articles

How to Differentiate Your Tech With Emma Stratton (Compete Week 2024 Keynote)

2 min

Learn how to make your tech stand out with tips from Emma Stratton. Move past tech jargon and connect with buyers through clear, human-focused messaging.

Articles

Klue Earns Spot on Deloitte Technology 2024 Fast 50™ and 2024 Fast 500™ Lists for Third Straight Year

2 min

Klue, the category leader in competitive enablement, has been named one of the fastest-growing technology companies in North America on both Deloitte's 2024 Technology Fast 50™ and 2024 Technology Fast 500™ lists. Canada’s Top Growing Companies ranks Canadian businesses on three-year revenue growth. Klue earned its place with a 403% growth over the past three years.

Competitive Enablement

The Ultimate 7-Step Guide to Win-Loss Analysis (2025)

13 min

Master win-loss analysis with Klue's proven seven-step framework. Learn key definitions, best practices, and insider win-loss tips.

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