Key Points or Quick Dismiss Battlecard Our Competitive Battlecard 101 series is back to feature the Key Points/Quick Dismiss competitive…
Read
The world of product marketing can be hard to explain to those not in it. Not quite product management and…
Read
The importance of competitive intelligence is increasing rapidly. As stated in a recent Forbes article on Competitive Intelligence and Analysis…
Read
Sales battlecards (also called competitive battlecards) are sales reps’ best chance to win when up against a competitor in a…
Read
Whether it’s at Sales Kick-Off or another meeting throughout the year, you get a very short time to present your…
Read
Phew! You’ve done the work of setting up a new competitive intelligence (CI) program. Your sales team is pumped. Now,…
Read
You only have 15 minutes. How do you get your salespeople excited about the programs you are introducing at SKO?…
Read
Out of all the 2009 vs 2019 memes floating around these past few weeks, one stopped me in my tracks.…
Read
Competitive intelligence (CI) is a hot topic these days. Not only with Product Marketers and CI professionals who are responsible…
Read
