The Covid-19 virus pandemic has affected each of us more profoundly than we could have imagined even a week ago…
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Handling Objections from Competitor Claims: The Why, What, and How Price, budget, need, time, source, or authority — these are…
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Your competitors are talking sh*t. This sales battlecard template provides examples on how to handle objections and raise counterpoints against…
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Key Points or Quick Dismiss Battlecard Our Competitive Battlecard 101 series is back to feature the Key Points/Quick Dismiss competitive…
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The world of product marketing can be hard to explain to those not in it. Not quite product management and…
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The importance of competitive intelligence is increasing rapidly. As stated in a recent Forbes article on Competitive Intelligence and Analysis…
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Sales battlecards (also called competitive battlecards) are sales reps’ best chance to win when up against a competitor in a…
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Whether it’s at Sales Kick-Off or another meeting throughout the year, you get a very short time to present your…
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Phew! You’ve done the work of setting up a new competitive intelligence (CI) program. Your sales team is pumped. Now,…
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