Chris Owen and Scot Kim explain the importance of executive support for your competitive enablement program, and what they did to earn it.Read More
There was a rumour in season four of Netflix’s Last Chance U that the ICC Pirates’ playbook had been leaked to other coaches in […]
20+ competitive strategists shared their expertise on the most important areas for improving your competitive enablement program.
Find out how you can accelerate your competitive program with the first ever competitive enablement maturity model.
There’s some very real competitors in the ‘fake-meat’ world.
Trying to run a competitive enablement program without reporting metrics in place is like canoeing without a paddle.
Everything you need to know to build a competitive enablement program that wins more business.
Learn about four of the most important areas that determine the maturity of your competitive enablement program.
Learn how to integrate competitive intelligence from Gong into Klue to build competitive battlecards with real examples from sales reps.
Find out what stakeholders really think about your competitive enablement program in our 2021 Competitive Enablement Report.
JD Prater, Head of Product Marketing at AWS breaks down how to identify your direct competitors, and create messaging that enables sales.
Rob Begg, VP of Product Marketing at Salesforce, explains how the competitive landscape has changed in the fractured market.
Your go-to resources for building battlecards that crush the competition.
Eight steps process to analyzing your competitor’s target customers. Step-by-step instructions, templates, and battlecard examples.
Building out a competitive enablement program isn’t easy. Learn the three most essential skillsets that can level up your competitive program.
Ryan Donovan, CTO at Hootsuite shares his perspective on the biggest factors that determine the success of competitive enablement programs.
You can't hide anything behind a glass door. Which happens to make it the perfect place to gather competitive intelligence on your competitors.
The most important steps for gathering, organizing, and distributing competitive intelligence and to enable teams across your company.
Get a sneak peek of some of the juiciest results from our 2021 Competitive Enablement Report.
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