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Competitive Enablement

FOMO and War Rooms: Two strategies for getting executives to support your competitive enablement program

5 min

Chris Owen and Scot Kim explain the importance of executive support for your competitive enablement program, and what they did to earn it.

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The Competitive Enablement Show

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Klue Life

Announcing SOC 2 Compliance: Taking ‘Enterprise-Ready’ to the Next Level

3 min

There was a rumour in season four of Netflix’s Last Chance U that the ICC Pirates’ playbook had been leaked to other coaches in […]

Competitive Enablement

The Two most Critical Areas for Improving your Competitive Enablement Program – According to the Experts

7 min

20+ competitive strategists shared their expertise on the most important areas for improving your competitive enablement program.

Competitive Enablement

The Competitive Enablement Maturity Model: A roadmap to accelerate your competitive program

3 min

Find out how you can accelerate your competitive program with the first ever competitive enablement maturity model.

Product Marketing

Beyond Meat vs. Impossible Foods: The very real battle between the biggest ‘fake-meat’ competitors

6 min

There’s some very real competitors in the ‘fake-meat’ world.

Competitive Enablement

Why Using Reporting Metrics Will Get Your Competitive Program The Attention It Deserves

8 min

Trying to run a competitive enablement program without reporting metrics in place is like canoeing without a paddle.

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COMPETITIVE ENABLEMENT

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Everything you need to know to build a competitive enablement program that wins more business.

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Competitive Enablement

How to Improve the Maturity of Your Competitive Enablement Program

4 min

Learn about four of the most important areas that determine the maturity of your competitive enablement program.

Competitive Enablement

Gong and Klue: How to Integrate Gong Intel into your Competitive Program

6 min

Learn how to integrate competitive intelligence from Gong into Klue to build competitive battlecards with real examples from sales reps.

Competitive Enablement

The 10 Biggest Takeaways from the 2021 Competitive Enablement Report

4 min

Find out what stakeholders really think about your competitive enablement program in our 2021 Competitive Enablement Report.

Interviews

Your Competitors Are Not Who You Think They Are – A conversation with JD Prater, Head of Product Marketing at Amazon Web Services

7 min

JD Prater, Head of Product Marketing at AWS breaks down how to identify your direct competitors, and create messaging that enables sales.

Interviews

The Competitive Landscape Isn’t What It Once Was – A Conversation with Rob Begg, VP of Product Marketing at Salesforce

4 min

Rob Begg, VP of Product Marketing at Salesforce, explains how the competitive landscape has changed in the fractured market.

Competitive strategies in five minutes or less. Delivered straight to your inbox.

Once a week we dive into the competitive strategies of some of the biggest brands and provide tactical advice to help you beat your competition.  

BATTLECARDS

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Your go-to resources for building battlecards that crush the competition.

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Competitive Enablement

Target Customer Analysis: 8 Steps to Analyzing Who Your Competitors Target

5 min

Eight steps process to analyzing your competitor’s target customers. Step-by-step instructions, templates, and battlecard examples.

Competitive Enablement

The Three Most Essential Skillsets For Your Competitive Enablement Program

7 min

Building out a competitive enablement program isn’t easy.  Learn the three most essential skillsets that can level up your competitive program.

Interviews

How Hootsuite Overcame Their Biggest Competitive Hurdle – A Conversation with Ryan Donovan, CTO at Hootsuite

4 min

Ryan Donovan, CTO at Hootsuite shares his perspective on the biggest factors that determine the success of competitive enablement programs.

Competitive Enablement

How To Use Glassdoor To Gather Competitive Intelligence

6 min

You can't hide anything behind a glass door. Which happens to make it the perfect place to gather competitive intelligence on your competitors.

Competitive Enablement

6 Steps to Gathering Competitive Intelligence

6 min

The most important steps for gathering, organizing, and distributing competitive intelligence and to enable teams across your company.

Competitive Enablement

A Sneak Peek of our 2021 Competitive Enablement Report

4 min

Get a sneak peek of some of the juiciest results from our 2021 Competitive Enablement Report.