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Featured

Klue Is Bringing Win-Loss Analysis into Our ‘All-in-Won’ Compete platform

3 min

Klue's acquisition of DoubleCheck research combines competitive, market and buyer intelligence with sales enablement to form an All-in-Won compete platform.

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THE COMPETITIVE ENABLEMENT SHOW

Competitive Enablement

How to Consolidate Win-Loss Intel from Clozd, DoubleCheck and Other Win-Loss Providers Into Klue

6 min

Buyers make decisions based on a variety of factors. Knowing which are driving your success or failure in deals is incredibly valuable. That’s where win-loss comes in.

News

Clara Smyth: Why the Timing is Right to Join Klue

3 min

I've had the privilege of working in compete for amazing tech companies in past. Today, I'm excited to announce I'm joining Klue!

News

Klue Acquires DoubleCheck Research Bolstering Win-Loss Services

3 min

Klue’s platform will now be the premiere source of truth for buyer intelligence and competitive insights thanks to our acquisition of DoubleCheck Research

Sales

The 31 Best Win-Loss Questions You Should Be Asking

5 min

A win-loss interview is the best way to get first-hand feedback on your entire sales cycle, from discovery through to decision.

Battlecards

The Five Most Important Things I Learned About Battlecards

5 min

Five important lessons about what it takes to build great battlecards from examples learned through Klue's newly released battlecard video series.

Battlecards

Introducing the Competitive Battlecards Video Series

2 min

A free video series course featuring Klue and industry experts breaking down the theory and practice of building better battlecards.

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COMPETITIVE ENABLEMENT

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Everything you need to know to build a competitive enablement program that wins more business.

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BATTLECARDS

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Your go-to resources for building battlecards that crush the competition.

Must Read

Competitive Enablement

How to Consolidate Win-Loss Intel from Clozd, DoubleCheck and Other Win-Loss Providers Into Klue

6 min

Buyers make decisions based on a variety of factors. Knowing which are driving your success or failure in deals is incredibly valuable. That’s where win-loss comes in.

Klue Life

Kimberly Bauer: Building a Competitive Intelligence MBA Curriculum with Klue

3 min

Lacework's Director of Competitive Intelligence Kimberly Bauer writes how Klue enables her MBA students to collect and deploy competitive intel.

Competitive Enablement

10 Internal and External Sources of Competitive Intelligence

8 min

Intel is everywhere, if you know where to look. We take a look at the 10 most valuable sources of competitive intelligence.

Competitive Enablement

5 Competitive Intelligence Skills You Need to Master

4 min

The five-tool competitive enablement professional needs to master these five competitive intelligence skills.

Competitive Enablement

Find Competitive Intelligence Jobs on the Competitive Enablement Jobs Board

3 min

Find dozens of competitive intelligence jobs from hundreds of companies on the Competitive Enablement Jobs Board.

Battlecards

Know, Say, Show: The Secret Ingredients to a Deal-Winning Battlecard

5 min

Start building best practices for battlecards by following our simple framework: Know. Say. Show.