News

Growing the Competitive Enablement Category: Klue’s $62M Series B Funding

4 min

We just raised $62M in Series B financing, led by Tiger Global and including Salesforce Ventures. Here's what we're going to do with it.

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The Competitive Enablement Show

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Sales

The 31 best win-loss questions you should be asking

3 min

A win-loss interview is the best way to get first-hand feedback on your entire sales cycle, from discovery through to decision.

Competitive Enablement

Tesla is no longer the undisputed leader in Electric Vehicles

5 min

For years in the electric vehicle kingdom, it was no question who reigned supreme. But a closer look under the hood reveals Tesla is no longer the undisputed champion of the electric vehicle world. 

Competitive Enablement

Competitive Win-Loss Analysis 101: Your Guide to Win-Loss Best Practices

14 min

You win some, you lose some. But your company will win a whole lot more with an effective win-loss program in place.

Sales

The ARR of objection handling: Address, Reframe, Redirect

6 min

Your competitors are making all kinds of claims about you. That’s a fact. Some are true, some aren't. Either way, you need the right approaches to overcome common objections and competitor claims.

News

Klue named one of Canada’s most admired corporate cultures by Waterstone Human Capital

2 min

Can workplace culture be a competitive advantage for your organization?

Competitive strategies in five minutes or less. Delivered straight to your inbox.

Once a week our newsletter dives into the competitive strategies of some of the biggest brands and provide tactical advice to help you beat your competition. Get Klue'd In

COMPETITIVE ENABLEMENT

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Everything you need to know to build a competitive enablement program that wins more business.

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Competitive Enablement

Building a competitive intelligence newsletter that people actually read

7 min

The one with advice on how to build the best competitive intelligence newsletter. Two experts share their advice.

News

Klue wins Tech Culture of the Year at 2021 BC Technology Impact Awards

2 min

Klue's culture is what enables us to win. And winning is way better when you do it as a team.

News

Klue named one of the fastest-growing companies in Deloitte Technology Fast 50™

2 min

Klue has been recognized as one of the 50 fastest-growing tech companies in Canada based on revenue growth.

Sales

Competitive Objection Handling 101: Your guide to knocking competitors out of deals and earning the trust of your buyers

10 min

Objection handling in sales is the most valuable skill when it comes to winning more deals against competitors. Here's your crash course on how to do it best.

Competitive Enablement

Enabling product teams with competitive intelligence and earning a strategic voice at the leadership table: a conversation with Unbounce’s Fiona Finn

4 min

Unbounce's Fiona Finn shares her best practices for building a competitive program and why her product team thrives on competitive intelligence.

Competitive strategies in five minutes or less. Delivered straight to your inbox.

Once a week we dive into the competitive strategies of some of the biggest brands and provide tactical advice to help you beat your competition.  

BATTLECARDS

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Your go-to resources for building battlecards that crush the competition.

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News

The first-ever Competitive Enablement Summit is coming. Here’s what to expect.

3 min

The first-ever Competitive Enablement Summit is fast approaching. So, here's what you'll learn from the competitive event of the year.

News

G2 ranks Klue the leader in competitive intelligence tools

3 min

G2 names Klue the highest-rated competitive intelligence platform on the market and the only platform to also be a leader in sales enablement.

Interviews

Scaling your competitive program to support a high-growth company: A conversation with Highspot’s Justin Topliff

7 min

Justin Topliff shares how he built Highspot’s competitive program from scratch, what he’s done to scale the program alongside the company as it tripled in size, and how he shifted the program from reactive to proactive initiatives.

Sales

Four competitive insights your sales team needs to win more deals

6 min

What competitive intelligence should your reps be armed with by your product marketing and enablement teams to close more deals?

Competitive Enablement

Five reasons why your Competitive Enablement Program should support sales first

7 min

Learn why supporting sales is the most effective way for competitive enablement teams to demonstrate impact.

Competitive Enablement

FOMO and War Rooms: Two strategies for getting executives to support your competitive enablement program

5 min

Chris Owen and Scot Kim explain the importance of executive support for your competitive enablement program, and what they did to earn it.