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Competitive Enablement

Gong and Klue: How to Integrate Gong Intel into your Competitive Program

6 min

Learn how to integrate competitive intelligence from Gong into Klue to build competitive battlecards with real examples from sales reps.

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Competitive Enablement

How to Improve the Maturity of Your Competitive Enablement Program

4 min

Learn about four of the most important areas that determine the maturity of your competitive enablement program.

Interviews

Your Competitors Are Not Who You Think They Are

7 min

JD Prater, Head of Product Marketing at AWS breaks down how to identify your direct competitors, and create messaging that enables sales.

News

G2 Ranks Klue Among Fastest Growing Products For 2021

2 min

G2 names Klue the highest-rated competitive intelligence platform on the market and the only platform to also be a leader in sales enablement.

Competitive Enablement

Target Customer Analysis: 8 Steps to Analyzing Who Your Competitors Target

5 min

Eight steps process to analyzing your competitor’s target customers. Step-by-step instructions, templates, and battlecard examples.

Competitive Enablement

Five Reasons Why Your Competitive Enablement Program Should Support Sales First

7 min

Learn why supporting sales is the most effective way for competitive enablement teams to demonstrate impact.

Competitive strategies in five minutes or less. Delivered straight to your inbox.

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COMPETITIVE ENABLEMENT

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Everything you need to know to build a competitive enablement program that wins more business.

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Competitive Enablement

The Three Most Essential Skillsets For Your Competitive Enablement Program

7 min

Building out a competitive enablement program isn’t easy.  Learn the three most essential skillsets that can level up your competitive program.

Interviews

How Hootsuite Overcame Their Biggest Competitive Hurdle

4 min

Ryan Donovan, CTO at Hootsuite shares his perspective on the biggest factors that determine the success of competitive enablement programs.

Competitive Enablement

6 Steps to Gathering Competitive Intelligence

6 min

The most important steps for gathering, organizing, and distributing competitive intelligence and to enable teams across your company.

Competitive Enablement

A Sneak Peek of our 2021 Competitive Enablement Report

4 min

Get a sneak peek of some of the juiciest results from our 2021 Competitive Enablement Report.

Competitive Enablement

What Stakeholders Want From Your Competitive Intelligence Process

7 min

In order to understand what stakeholders actually want from their competitive intelligence process, it starts with answering a simple question. What do business stakeholders […]

Competitive strategies in five minutes or less. Delivered straight to your inbox.

Once a week we dive into the competitive strategies of some of the biggest brands and provide tactical advice to help you beat your competition.  

BATTLECARDS

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Your go-to resources for building battlecards that crush the competition.

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Competitive Enablement

What are the Key Requirements for your Competitive Intelligence Framework?

4 min

To create a competitive framework, you need to establish the key requirements that your competitive intelligence program will build around.

Competitive Enablement

The Best Sources for Competitive Intelligence Research

10 min

The quality of your competitive insights relies on knowing exactly where to conduct your competitive intelligence research. 

News

Putting 15M To Work: Our Plan to Transform Competitive Intelligence

2 min

We are thrilled to announce a $15 million Series A funding round led by Craft Ventures. Find out how we plan to make you 15 million times better at beating your competitors.

Battlecards

How to Build Battlecards Salespeople Love 

8 min

Increase win rates, shorten sales cycle time, and improve adoption of competitive intelligence by building battlecards that salespeople love.

Competitive Enablement

Competitive Intelligence Emerging Trends: How CI Programs are Shifting

8 min

. Learn about the competitive intelligence trends emerging and how teams are leveraging them to deliver ROI.

Competitive Enablement

13 Examples of Competitive Intelligence Trends Emerging From COVID-19

5 min

CI experts share examples of competitive intelligence strategies emerging to deliver greater value across the org during the downturn.