Whether it’s at Sales Kick-Off or throughout the year, you get a very short time to present your initiatives. How…
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Phew! You’ve done the work of setting up a new competitive intelligence (CI) program. Your sales team is pumped. Now,…
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You only have 15 minutes. How do you get your salespeople excited about the programs you are introducing at SKO?…
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Out of all the 2009 vs 2019 memes floating around these past few weeks, one stopped me in my tracks.…
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Competitive intelligence (CI) is a hot topic these days. Not only with Product Marketers and CI professionals who are responsible…
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It’s the most wonderful time of the year! Right? Well, it can be a bit more complicated for someone with…
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I recently returned from attending my first Product Marketing Summit. It was in London, the U.K. (not Ontario, for my…
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One of your salespeople has done it. She’s finally booked a demo with your company’s Dream Customer – tomorrow. Now,…
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We speak to people from companies of all sizes and across industries around the world. One thing they have in…
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