Sales

The ARR of Objection Handling: Address, Reframe, Redirect

6 min

Your competitors are making all kinds of claims about you. That’s a fact. Some are true, some aren't. Either way, you need the right approaches to overcome common objections and competitor claims.

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The Competitive Enablement Show

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News

Klue Named One of Canada’s Most Admired Corporate Cultures by Waterstone Human Capital

2 min

Can workplace culture be a competitive advantage for your organization?

Competitive Enablement

Building a competitive intelligence newsletter that people actually read

7 min

The one with advice on how to build the best competitive intelligence newsletter. Two experts share their advice.

News

Klue wins Tech Culture of the Year at 2021 BC Technology Impact Awards

2 min

Klue's culture is what enables us to win. And winning is way better when you do it as a team.

News

Klue named one of the fastest-growing companies in Deloitte Technology Fast 50™

2 min

Klue has been recognized as one of the 50 fastest-growing tech companies in Canada based on revenue growth.

Sales

Competitive Objection Handling 101: Your guide to knocking competitors out of deals and earning the trust of your buyers

10 min

Objection handling in sales is the most valuable skill when it comes to winning more deals against competitors. Here's your crash course on how to do it best.

Competitive strategies in five minutes or less. Delivered straight to your inbox.

Once a week our newsletter dives into the competitive strategies of some of the biggest brands and provide tactical advice to help you beat your competition. Get Klue'd In

COMPETITIVE ENABLEMENT

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Everything you need to know to build a competitive enablement program that wins more business.

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Competitive Enablement

Enabling product teams with competitive intelligence and earning a strategic voice at the leadership table: a conversation with Unbounce’s Fiona Finn

4 min

Unbounce's Fiona Finn shares her best practices for building a competitive program and why her product team thrives on competitive intelligence.

Competitive Enablement

Three lessons from a ‘Team of One’ leading competitive enablement

4 min

Running a competitive program solo can be daunting. Mark Balkenende shares three lessons on how you can be successful as a team of one.

News

The first-ever Competitive Enablement Summit is coming. Here’s what to expect.

3 min

The first-ever Competitive Enablement Summit is fast approaching. So, here's what you'll learn from the competitive event of the year.

News

G2 ranks Klue the leader in competitive intelligence tools

3 min

G2 names Klue the highest-rated competitive intelligence platform on the market and the only platform to also be a leader in sales enablement.

Sales

Four competitive insights your sales team needs to win more deals

6 min

What competitive intelligence should your reps be armed with by your product marketing and enablement teams to close more deals?

Competitive strategies in five minutes or less. Delivered straight to your inbox.

Once a week we dive into the competitive strategies of some of the biggest brands and provide tactical advice to help you beat your competition.  

BATTLECARDS

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Your go-to resources for building battlecards that crush the competition.

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Competitive Enablement

FOMO and War Rooms: Two strategies for getting executives to support your competitive enablement program

5 min

Chris Owen and Scot Kim explain the importance of executive support for your competitive enablement program, and what they did to earn it.

Klue Life

Announcing SOC 2 Compliance: Taking ‘Enterprise-Ready’ to the next level

3 min

There was a rumour in season four of Netflix’s Last Chance U that the ICC Pirates’ playbook had been leaked to other coaches in […]

Competitive Enablement

Two Critical Areas for Improving your Competitive Enablement Program

7 min

20+ competitive strategists shared their expertise on the most important areas for improving your competitive enablement program.

Competitive Enablement

The Competitive Enablement Maturity Model: A roadmap to accelerate your competitive program

3 min

Find out how you can accelerate your competitive program with the first ever competitive enablement maturity model.

Product Marketing

Beyond Meat vs. Impossible Foods: The very real battle between the biggest ‘fake-meat’ competitors

6 min

There’s some very real competitors in the ‘fake-meat’ world.

Competitive Enablement

Why Using Reporting Metrics Will Get Your Competitive Program The Attention It Deserves

8 min

Trying to run a competitive enablement program without reporting metrics in place is like canoeing without a paddle.