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Resources

Guides

The Five Laws of Highly Effective Battlecards

Your checklist for building the best battlecard content around, courtesy of the experts. Five of the most essential tips you need to start using […]

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Guides

Competitive Intelligence Trends Report 2022

10 min

Download the ultimate competitive intelligence report with trends, insights and analysis on the state of CI in 2022.

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Guides

The Five Laws of Highly Effective Battlecards

Your checklist for building the best battlecard content around, courtesy of the experts. Five of the most essential tips you need to start using […]

DOWNLOAD NOW
Reports

The 2022 State of Competitive Enablement Report

5 min

Dive into the trends, priorities and the challenges of running a Competitive Enablement program in 2022.

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Guides

Your Guide to Conducting Competitive Confidence Surveys

5 min

Get everything you need to know about building, measuring and boosting Competitive Confidence.

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Templates

8 Things Your Sales Reps Need to Know About Your Competitor

5 min

Sales reps that track their competitors are 2.9x more likely to win. So, what should they know about your competitor before a call?

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Stay ahead of the competition with our collection of webinars from external and internal experts

Reports

The Competitive Enablement Maturity Model

15 min

Accelerate your competitive enablement program. Find out where your program currently sits, and what you need to do next to level up.

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Guides

The Gong & Klue Playbook

20 min

Supercharge your Klue battlecards with Gong. A step-by-step guide on how to integrate Gong intel into your competitive program.

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Guides

An Introduction to Competitive Intelligence

20 min

Your guide to building the foundations of a competitive enablement program that wins more business.

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Guides

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Sink your teeth into our how-to's, guides, and reports on all things competitive enablement.

Reports

The Competitive Enablement Maturity Model

15 min

Accelerate your competitive enablement program. Find out where your program currently sits, and what you need to do next to level up.

Get the Report
Guides

The Gong & Klue Playbook

20 min

Supercharge your Klue battlecards with Gong. A step-by-step guide on how to integrate Gong intel into your competitive program.

Get Guide
Guides

An Introduction to Competitive Intelligence

20 min

Your guide to building the foundations of a competitive enablement program that wins more business.

Get Guide
Reports

The 2021 Competitive Enablement Report

20 min

The only report that dives into what stakeholders want from your competitive enablement program. 41 pages of insights are waiting for you.

Get Report
Webinars

Enabling Sales with Actionable Competitive Intelligence… At Scale

60 min

Justin Topliff walks through the best ways to integrate technology into your competitive enablement program so that you can serve salespeople efficiently, and at scale.

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Guides

Competitive Battlecards 101: Templates to Build Your Competitive Content

20 min

Everything you need to know (including templates!) to help you build the best competitive sales battlecards in the business.

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Webinars

Sales Battlecard Deep Dive: Objection Handling

60 min

Learn how to enable your reps to anticipate what is being said before your prospect even raises an objection.

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Guides

Sales Battlecards: Tips, Templates, and Examples

10 min

50+ templates of the sales battlecards that you need to use, how to use them, and real-life examples of battlecards in practice.

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Guides

Win Loss Analysis Template & Toolkit: How to gather intel after a deal

10 min

Learn what to ask prospects and customers so that your reps are enabled with what they need to win that next deal.

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Guides

Product Marketer’s Guide: Creating Battlecards That Win

60 min

Learn how to start your competitive enablement program and build battlecards that win.

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Webinars

How to Launch a Competitive Intelligence Function in 90 Days

60 min

Discover the framework Tracy Berry used to build a winning competitive program at ServiceMax, all in 90 days.

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Webinars

How to Build Battlecards Salespeople Love

60 min

Learn how to create battlecard content your sales team is starving for and strategies to deliver relevant competitive insights throughout the sales cycle.

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Webinars

How to Collaborate on Competitive Intelligence Remotely

60 min

The world is going remote, and information sharing has changed. Learn how to keep sales engaged with the competitive intelligence that you provide.

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Webinars

Value Propositions that Sell

60 min

It's time to reframe your messaging to focus on customer-centric solutions. Abdul Rastagar explains how to shift your value propositions in order to sell more effectively.

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Webinars

Battlecards for the Win: Content that Closes

60 min

Sales battlecards are your best bet to win more competitive deals. Learn how to build battlecards your reps will turn to when they need to win.

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Webinars

How COVID is Changing Competitive Programs

60 min

2020 has shaken how businesses operate. Learn how your competitive enablement program can adjust and impact the new priorities that your execs are focusing on.

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Webinars

Building an All-Star CI Function: The Skillsets Your Team Needs to Have

60 min

Learn what the most important roles on your competitive team are and how they contribute to the overall success of your competitive enablement program.

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