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Guides

Your Ultimate Battlecard Building Toolkit

Everything you need to know (including templates!) to help you build the best competitive sales battlecards in the business.

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THE COMPETITIVE ENABLEMENT LIVE SHOW

Templates

Your Churn Analysis Interview Template

4 min

Discover how to retain more customers by effectively interviewing the ones that got away.

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Templates

Your Competitive Enablement Business Case Template

5 min

Your guide for building an action plan to close your company’s competitive revenue gap.

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Templates

Your Competitive Confidence Survey Template

5 min

Get everything you need to know about building, measuring and boosting Competitive Confidence.

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Reports

The Competitive Enablement Maturity Model

10 min

Accelerate your competitive enablement program. Find out where your program currently sits, and what you need to do next to level up.

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Guides

The Five Laws of Highly Effective Battlecards

Your checklist for building the best battlecard content around, courtesy of the experts. Five of the most essential tips you need to start using […]

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Resources Types

Your Win-Loss Analysis Executive Summary Template

5 min

Be the star of your next executive meeting with this editable win-loss analysis summary template.

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Guides

Your Guide to Conducting Competitive Win-Loss Interviews

5 min

Sales reps are wrong about why they win or lose deals more than 60% of the time. It’s time to take the guesswork out of your win-loss analysis.

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Guides

Competitive Intelligence Trends Report 2022

10 min

Download the ultimate competitive intelligence report with trends, insights and analysis on the state of CI in 2022.

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Guides

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Sink your teeth into our how-to's, guides, and reports on all things competitive enablement.

Reports

The 2022 State of Competitive Enablement Report

5 min

Dive into the trends, priorities and the challenges of running a Competitive Enablement program in 2022.

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Templates

8 Things Your Sales Reps Need to Know About Your Competitor

5 min

Sales reps that track their competitors are 2.9x more likely to win. So, what should they know about your competitor before a call?

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Guides

The 2021 Competitive Enablement Playbook

5 min

Learn what it takes to build a competitive strategy that enables your teams to win from leaders at companies like Cisco, Dell, Salesforce and Slack.

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Guides

The Gong & Klue Playbook

20 min

Supercharge your Klue battlecards with Gong. A step-by-step guide on how to integrate Gong intel into your competitive program.

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