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8 Things Your Sales Reps Need to Know About Your Competitor

Sales reps that track their competitors are 2.9x more likely to win. So, what should they know about your competitor before a call?

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8 Things Your Sales Reps Need to Know About Your Competitor

5 min

Sales reps that track their competitors are 2.9x more likely to win. So, what should they know about your competitor before a call?

GET YOUR CHECKLIST
Guides

The Competitive Enablement Maturity Model

15 min

Accelerate your competitive enablement program. Find out where your program currently sits, and what you need to do next to level up.

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Guides

The Gong & Klue Playbook

20 min

Supercharge your Klue battlecards with Gong. A step-by-step guide on how to integrate Gong intel into your competitive program.

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Guides

An Introduction to Competitive Intelligence

20 min

Your guide to building the foundations of a competitive enablement program that wins more business.

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Reports

The 2021 Competitive Enablement Report

20 min

The only report that dives into what stakeholders want from your competitive enablement program. 41 pages of insights are waiting for you.

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Competitive strategies in five minutes or less. Delivered straight to your inbox.

Once a week our newsletter dives into the competitive strategies of some of the biggest brands and provides tactical advice to help you beat your competition. Subscribe now

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Case Studies

How Dell EMC Covered 10x More Competitors

5 min

Learn how Dell EMC used Klue to expand their coverage from 12 to 100+ competitors, and support thousands of sales reps.

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Case Studies

How K2 Increased Their Competitive Win Rate

5 min

Learn how K2 used Klue to significantly decrease the time spent on collecting competitive intel and improve their win rates against known competitors.

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Case Studies

How Symphony RetailAI Tracked Their Competitive Program’s ROI

5 min

Learn how Symphony RetailAI used Klue to build a competitive enablement program that prioritized rivals, measured ROI, and earned executive support.

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Popular Webinars

Webinars

Enabling Sales with Actionable Competitive Intelligence… At Scale

60 min

Justin Topliff walks through the best ways to integrate technology into your competitive enablement program so that you can serve salespeople efficiently, and at scale.

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Guides

Competitive Battlecards 101: Templates to build your competitive content

20 min

Everything you need to know (including templates!) to help you build the best competitive sales battlecards in the business.

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Competitive strategies in five minutes or less. Delivered straight to your inbox.

Once a week we dive into the competitive strategies of some of the biggest brands and provide tactical advice to help you beat your competition.  

Webinars

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Stay ahead of the competition with our collection of webinars from external and internal experts

Webinars

Sales Battlecard Deep Dive: Objection Handling

60 min

Learn how to enable your reps to anticipate what is being said before your prospect even raises an objection.

WATCH NOW
Guides

Sales Battlecards: Tips, Templates, and Examples

10 min

50+ templates of the sales battlecards that you need to use, how to use them, and real-life examples of battlecards in practice.

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Guides

Win Loss Toolkit: How to gather intel after a deal

10 min

Learn what to ask prospects and customers so that your reps are enabled with what they need to win that next deal.

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Guides

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Sink your teeth into our how-to's, guides, and reports on all things competitive enablement.

Webinars

Sales Battlecard Deep Dive: Objection Handling

60 min

Learn how to enable your reps to anticipate what is being said before your prospect even raises an objection.

WATCH NOW
Guides

Sales Battlecards: Tips, Templates, and Examples

10 min

50+ templates of the sales battlecards that you need to use, how to use them, and real-life examples of battlecards in practice.

Get Guide
Guides

Win Loss Toolkit: How to gather intel after a deal

10 min

Learn what to ask prospects and customers so that your reps are enabled with what they need to win that next deal.

Get Guide
Guides

Product Marketer’s Guide: Creating Battlecards That Win

60 min

Learn how to start your competitive enablement program and build battlecards that win.

Get Guide
Case Studies

How Symphony RetailAI Tracked Their Competitive Program’s ROI

5 min

Learn how Symphony RetailAI used Klue to build a competitive enablement program that prioritized rivals, measured ROI, and earned executive support.

Get Case Study
Webinars

How to Launch a Competitive Intelligence Function in 90 Days

60 min

Discover the framework Tracy Berry used to build a winning competitive program at ServiceMax, all in 90 days.

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Webinars

How to Build Battlecards Salespeople Love

60 min

Learn how to create battlecard content your sales team is starving for and strategies to deliver relevant competitive insights throughout the sales cycle.

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Webinars

How to Collaborate on Competitive Intelligence Remotely

60 min

The world is going remote, and information sharing has changed. Learn how to keep sales engaged with the competitive intelligence that you provide.

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Webinars

Value Propositions that Sell

60 min

It's time to reframe your messaging to focus on customer-centric solutions. Abdul Rastagar explains how to shift your value propositions in order to sell more effectively.

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Webinars

Battlecards for the Win: Content that Closes

60 min

Sales battlecards are your best bet to win more competitive deals. Learn how to build battlecards your reps will turn to when they need to win.

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Webinars

How COVID is Changing Competitive Programs

60 min

2020 has shaken how businesses operate. Learn how your competitive enablement program can adjust and impact the new priorities that your execs are focusing on.

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Webinars

Building an All-Star CI Function: The Skillsets Your Team Needs to Have

60 min

Learn what the most important roles on your competitive team are and how they contribute to the overall success of your competitive enablement program.

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Case Studies

How K2 Increased Their Competitive Win Rate

5 min

Learn how K2 used Klue to significantly decrease the time spent on collecting competitive intel and improve their win rates against known competitors.

Get Case Study
Case Studies

How Dell EMC Covered 10x More Competitors

5 min

Learn how Dell EMC used Klue to expand their coverage from 12 to 100+ competitors, and support thousands of sales reps.

Get Case Study