Competitive Enablement Maturity Model:
A Roadmap to Accelerate your Competitive Program
The 2022 State of Competitive Enablement Report
Dive into the trends, priorities and the challenges of running a Competitive Enablement program in 2022.
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The 2022 State of Competitive Enablement Report
5 minDive into the trends, priorities and the challenges of running a Competitive Enablement program in 2022.
GET THE REPORTYour Guide to Conducting Competitive Confidence Surveys
5 minGet everything you need to know about building, measuring and boosting Competitive Confidence.
GET THE GUIDECompetitive Intelligence Trends Report 2021
Download the ultimate competitive intelligence report with trends, insights and analysis on the state of CI in 2021.
GET THE REPORTThe 2021 Competitive Enablement Playbook
5 minLearn what it takes to build a competitive strategy that enables your teams to win from leaders at companies like Cisco, Dell, Salesforce and Slack.
GET THE PLAYBOOKYour Guide to Conducting Competitive Win-Loss Interviews
5 minSales reps are wrong about why they win or lose deals more than 60% of the time. It’s time to take the guesswork out of your win-loss analysis.
GET THE GUIDECompetitive strategies in five minutes or less. Delivered straight to your inbox.
Once a week our newsletter dives into the competitive strategies of some of the biggest brands and provides tactical advice to help you beat your competition. Subscribe nowPopular Webinars
8 Things Your Sales Reps Need to Know About Your Competitor
5 minSales reps that track their competitors are 2.9x more likely to win. So, what should they know about your competitor before a call?
GET YOUR CHECKLISTThe Competitive Enablement Maturity Model
15 minAccelerate your competitive enablement program. Find out where your program currently sits, and what you need to do next to level up.
Get the ReportCompetitive strategies in five minutes or less. Delivered straight to your inbox.
Once a week we dive into the competitive strategies of some of the biggest brands and provide tactical advice to help you beat your competition.Webinars
View allStay ahead of the competition with our collection of webinars from external and internal experts
The Gong & Klue Playbook
20 minSupercharge your Klue battlecards with Gong. A step-by-step guide on how to integrate Gong intel into your competitive program.
Get GuideAn Introduction to Competitive Intelligence
20 minYour guide to building the foundations of a competitive enablement program that wins more business.
Get GuideThe 2021 Competitive Enablement Report
20 minThe only report that dives into what stakeholders want from your competitive enablement program. 41 pages of insights are waiting for you.
Get ReportGuides
View allSink your teeth into our how-to's, guides, and reports on all things competitive enablement.
The Gong & Klue Playbook
20 minSupercharge your Klue battlecards with Gong. A step-by-step guide on how to integrate Gong intel into your competitive program.
Get GuideAn Introduction to Competitive Intelligence
20 minYour guide to building the foundations of a competitive enablement program that wins more business.
Get GuideThe 2021 Competitive Enablement Report
20 minThe only report that dives into what stakeholders want from your competitive enablement program. 41 pages of insights are waiting for you.
Get ReportEnabling Sales with Actionable Competitive Intelligence… At Scale
60 minJustin Topliff walks through the best ways to integrate technology into your competitive enablement program so that you can serve salespeople efficiently, and at scale.
Watch NowCompetitive Battlecards 101: Templates to Build Your Competitive Content
20 minEverything you need to know (including templates!) to help you build the best competitive sales battlecards in the business.
Get GuideSales Battlecard Deep Dive: Objection Handling
60 minLearn how to enable your reps to anticipate what is being said before your prospect even raises an objection.
WATCH NOWSales Battlecards: Tips, Templates, and Examples
10 min50+ templates of the sales battlecards that you need to use, how to use them, and real-life examples of battlecards in practice.
Get GuideWin Loss Toolkit: How to gather intel after a deal
10 minLearn what to ask prospects and customers so that your reps are enabled with what they need to win that next deal.
Get GuideProduct Marketer’s Guide: Creating Battlecards That Win
60 minLearn how to start your competitive enablement program and build battlecards that win.
Get GuideHow to Launch a Competitive Intelligence Function in 90 Days
60 minDiscover the framework Tracy Berry used to build a winning competitive program at ServiceMax, all in 90 days.
WATCH NOWHow to Build Battlecards Salespeople Love
60 minLearn how to create battlecard content your sales team is starving for and strategies to deliver relevant competitive insights throughout the sales cycle.
WATCH NOWHow to Collaborate on Competitive Intelligence Remotely
60 minThe world is going remote, and information sharing has changed. Learn how to keep sales engaged with the competitive intelligence that you provide.
WATCH NOWValue Propositions that Sell
60 minIt's time to reframe your messaging to focus on customer-centric solutions. Abdul Rastagar explains how to shift your value propositions in order to sell more effectively.
WATCH NOWBattlecards for the Win: Content that Closes
60 minSales battlecards are your best bet to win more competitive deals. Learn how to build battlecards your reps will turn to when they need to win.
WATCH NOWHow COVID is Changing Competitive Programs
60 min2020 has shaken how businesses operate. Learn how your competitive enablement program can adjust and impact the new priorities that your execs are focusing on.
WATCH NOWBuilding an All-Star CI Function: The Skillsets Your Team Needs to Have
60 minLearn what the most important roles on your competitive team are and how they contribute to the overall success of your competitive enablement program.
Watch Now
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