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A new report to help Product Marketers and Competitive Intelligence leaders identify what stakeholders (and the C-Suite) want from your competitive enablement program.
Get first-hand insights on how competitive enablement drives value from over 300 stakeholders and 200 PMM & CI leaders across the globe.
Get the ultimate resource for building competitive sales battlecards — Competitive Sales Battlecards 101. Full of real-life examples, detailed explanations of how and when to use each battlecard, this comprehensive guide will change how you think about sales battlecards.
This guide will walk through the building blocks needed to get an effective competitive program up and running. You’ll start with the basics of competitive intelligence - what sources of intel to track, how to use them, and how to distribute insights that matter - starting you on your way to org-wide competitive enablement.
Examples of 50+ types of sales battlecards to enable your Sales reps, including: Landmines to use, Positioning cards and objection handling cards.
Includes tips on how to build battlecards, templates, and real-life examples of competitive battlecards in practice.
Two guides in one - The Guide to Creating Battlecards That Win & The Quick Start Guide to Online Competitive Intelligence. Learn how to build battlecards like an expert — from the experts. You'll also transform your competitive intelligence program by learning how to develop better competitive strategies and improve the credibility of your competitive content.
Learn why you should be conducting win/loss interviews, and how best to do it. This short PDF is perfect for product marketers and anyone else looking to "up" their competitive intel game.
Learn how Dell EMC used Klue to expand their competitive coverage from monitoring 12 to 100+ competitors.
Learn how K2 used Klue to significantly decrease the time spent on collecting competitive intel and improve their win rates against known competitors.
Sales battlecards are your best bet to winning more deals. The biggest challenge is getting your sales team to use them. Watch this webinar to learn everything you need to know to build sales battlecards that your salespeople will love and use!
When presenting to sales teams, you have a short amount of time to get their attention. How you say it is just as important as what you say. Watch this webinar to learn how to make the most of your time and ensure ongoing engagement with your programs.
When a competitor says something to a prospect that puts you in an unfavorable light, you have to get out of it. The key is to be able to stay in control of the conversation. Watch this webinar to learn how to enable your reps to anticipate what is being said before your prospect raises the objection.
We explain the top emerging trends that will affect Competitive Intelligence programs in 2020. Learn about the impact these priorities will have and how to make sure you’re two-steps ahead to deliver ROI through competitive and market insights to your organization.
Abdul Rastagar from Veeva Systems discusses how to reframe value propositions to help you communicate value effectively, and sell more. Learn how to reframe your messaging to focus on customer-centric solutions, create propositions based on the 3x3 value prop matrix, and differentiate from your competition.
To beat your competitors head to head, you need to deliver laser-focused intel that your sales team will actually use. In this on-demand webinar we share the battlecard content your sales team is starving for and strategies for delivering relevant competitive insights throughout the sales cycle.
With companies around the world going remote, the knowledge sharing that once permeated offices has changed. Information sharing remains significant in collecting and curating competitive insights as information sharing moves online in the remote workplace.
90 days to better competitive insights. In this webinar, learn firsthand how Tracy Berry launched a formal competitive intelligence program at ServiceMax, the global leader in service execution management
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