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Highspot Supercharges Competitive Enablement with 60% Time Savings

“We’re losing less and winning bigger since implementing Klue in 2021.”

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Commvault Delivers Intel Faster Across the Org with Automated Collection

“Klue’s automated collection of data sources allows my team to stay on top of the market and provide the best possible analysis.”

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Community Brands Ups Competitive Win Rates with Klue

“Klue has given our reps a competitive edge. They know the ‘why’ behind winning, losing and positioning.”

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200,000+ users rely on Klue
to come out on top.​​

Customers in the Community

Check out our Customers in the community

CASE STUDIES

We’re our customers’
biggest fans.

How ClickUp Launched Competitive Enablement in 1/3 of the Time

Competitive Enablement Program Increases Win Rates by up to 10%

Spotlight

Why Competitive Enablement for Homelight?

Spotlight

How Saviynt Measures Success in Competitive Enablement

Greenhouse Software Increases Deals Won by $85M Using Klue for Competitive Enablement

Matillion’s Competitive Flywheel Powered by Klue & DoubleCheck

Amping Up Competitive Enablement with Win-Loss Analysis

Benevity’s Competitive Enablement Reduces Deal Cycles by over 60 Days

Spotlight

How Beekeeper Increased Win Rates by 3X While Earning Sales Trust

Spotlight

Reputation Cut Competitive Losses in Half

How Datto’s CI Program Increases Win Rates by 15 Points in Less than 1 Year

How a Team of One Enables the Entire Company with Actionable Competitive Insights

Partnering with Klue to Scale Competitive & Win More

SpotOn Creates a Competitive Program with High Adoption for a 100% Remote Team

Spotlight

Community Brands Ups Competitive Win Rates with Klue

How DailyPay’s Competitive Enablement Program Fosters Cross-Functional Collaboration & Increases Win Rates

JFrog Launches Successful Competitive Enablement to Share Key Insights Across the Org

ArisGlobal Uses Klue’s Automation and Tech to Accelerate Competitive Enablement

Workato Powers Competitive Enablement Across the Org With Klue + Highspot

How Alvaria Reframed Positioning and Increased Deal Size by 55%

How VelocityEHS Arms Sales & Product Teams with Competitive Insights

VMWare’s Customer Centric Approach to Competitive Enablement

Highspot Supercharges Competitive Enablement with 60% Time Savings

How Saviynt Earns Sales Trust with Competitive Enablement

How UiPath Covers 8X more Competitors with Klue

Saviynt’s Strategy for getting Exec Buy-in

Symphony RetailAI Increased Win Rates by 34% with Reduced Time to Close

But don’t take it from us…

All Categories
Klue Drives Revenue and Helps Retain Customers
Klue Integrates with Existing Tools
Klue Supports the Entire Org
Why Klue

We’re building a competitive program to increase ArisGlobal market fluency – one that will grow with us and drive our strategy. We enable our own customers with technology and intelligent automation, and were looking for a platform with the same concept. Klue completes this vision.

Heidi Hattendorf,

VP, Head of Marketing at ArisGlobal

PMM TIME SAVINGS

60%

INCR SALES FEEDBACK

+3X

We’re much better armed to show understanding of the market, build credibility, and deposition competitors. Having Klue before we invested in other tools helped kick-start battlecards. We now get real-time insights, news and competitive positioning across all of our sales tools.

Le Nguyen,

Vice President of Sales, VelocityEHS

SELLER CONFIDENCE SURVEY

94%

USERS

220

TIME SAVED BY INSIGHTS TEAM

50%

I’ve launched two successful competitive programs using Klue, which gave us a competitive life cycle for creating, collecting and measuring the impact of our program. If you’re building Competitive from scratch, you don’t have to be the expert, but you do need Klue.

Mark Balkenende,

VP Product Marketing, Matillion

% OF NEW REVENUE IMPACTED BY KLUE

88%

We saw Klue as the clear leader in Competitive thought leadership, and were really impressed by feature enhancements on the roadmap. This sealed our decision to go with Klue over Crayon.

Lindsay Gaal,

Senior Manager, Competitive Intelligence, Greenhouse

INCREMENTAL REVENUE

$85M

Reps who used Klue vs non-active users

NO. OF WON DEALS

2X

Reps who used Klue vs non-active users

SELLER CONFIDENCE

90%

2022 Survey: against top competitors

Klue has been the key in helping me organize disparate intel from our CRM, Slack, Seismic and tenured reps’ brains. As a team of one, I can now create content for our entire GTM team and enable increased confidence in our competitive landscape.

Jenny Sung,

Sr Product Marketing Manager, Algolia

SALES CONFIDENCE

95%

Annual sales survey

AVG USAGE RATE

70%

4X increase since launch

I like how easy it is to manage alerts and the Slack integration is slick! It’s getting our team excited and we’re building trust with our sales teams when they see the shared competitive intel, ACTUALLY gets used.

Megan Hostetler,

Product Marketing Sr Manager, Emarsys an SAP Company (G2 Review)

SALES CONFIDENCE

95%

Annual sales survey

AVG USAGE RATE

70%

4X increase since launch

It was clear Klue was the right choice to replace our previous CI tool. Integration with Seismic and Slack were key for adoption. Flexibility to customize battlecards was well received by all. Top notch solution for any company in a very competitive space!

Demi Malnar-Frye,

GTM Chief of Staff, Algolia

SALES CONFIDENCE

95%

Annual sales survey

AVG USAGE RATE

70%

4X increase since launch

One of our reps pitching to a $200M prospect, discovered a competitor in the deal – she immediately jumped into Klue, found the right kill traps, weaknesses, positioning points and immediately shared this with the prospect, live on the phone. This is awesome!

Pat Wall,

Director of Competitive Intelligence, Imperva

We’ve taken over 35 clients from our competitors and a huge part of that was Klue. I’m now in a better position to be a trusted advisor.

Aaron Martin,

Enterprise Account Executive, DailyPay

Klue is an amazingly powerful tool that helps us edge out the competition. It solves the issue of wasting a lot of time on researching our competition. I especially like the battlecards that were created for each of our competitors.

James Miranda,

Account Manager, Datto

From new product offerings to M&A activity, it’s imperative that we be able to get information about our competitors ASAP. Klue allows salespeople to be ready with points and counterpoints when going against a competitor in a pitch. The customer service is top notch.

Danielle Zaborski,

VP Sales Success, Anteriad

Klue has been invaluable when competing to win deals. By offering easy access to the most up to date insights and battlecards, I can serve as an expert on our competitors which helps educate customers to make the best decisions. Klue absolutely helped me enhance my process and end the year as a top performer.

Peter Briggs,

SMB Senior Account Executive, Greenhouse

I’m very proud of what we’ve accomplished. JFrog has doubled in size, and we’re helping many teams understand 30+ competitors. Our competitive enablement program gives Sales more knowledge and confidence. We’re now winning more deals.

Gal Toren,

Competitive Intelligence Lead at JFrog

SELLER CONFIDENCE SURVEY

80%

Competitive Enablement at Beekeeper includes insights to help us differentiate, analyze our win-loss results, and measure the impact of these programs on revenue. It’s a core piece of our GTM strategy and one where my team adds significant value.

Jay Glass,

Sr Product Marketing Manager, Beekeeper

WIN RATE

3X

Increase against top competitors

AVERAGE DEAL SIZE

+25%

Increase against top 2 competitors

WIN RATE

+12 points

43% increase in win rate against top threat

We wanted a competitive program that would help drive revenue, and were very selective when considering tools to support this. We chose Klue because it fits our enterprise needs. The team has been with us every step of the way.

Lisa McNeeley,

Director Sales Operations and Intelligence, Hyland

TIME SAVED BY INSIGHTS TEAM

60%

Fewer repetitive requests

CROSS-ORG USERS

900

Enabling Sales, CSM & Execs with Insights

As our industry expands exponentially, we’re seeing many new entrants to our market. Klue has been invaluable to help our team keep track of strengths, weaknesses and more. It has undoubtedly helped reps sharpen our value prop and maintain our high win rate.

Mike Mall,

VP Sales, Benevity

I definitely felt more prepared and know that I started preventing churn and seeing renewals and upgrades with Klue.

Mara Konrad,

Product Marketing Manager: Intelligence, Formstack

As part of a team whose focus is retention and upsell, it’s more important than ever we know how to win in competitive situations. Luckily, our CI team’s enablement around Klue has already helped my team to proactively mitigate risk.

Ella Levy,

Director, Renewals & Growth, Benevity

RECUDE TIME TO CLOSE

-62 days

Klue users’ shortened deal cycles

TIER 1 COMEPTITIVE COVERAGE

+7X

Also tracking 70+ lower tier competitors

What does competitive enablement look like at a $2.3B company? With Highspot and Klue, together, we’ve increased win rates and made an impact in our high growth, competitive space.

Justin Topliff,

Senior Manager, Product Marketing, Highspot

WIN RATE

+5 points

Since Klue Launch

TIME SAVINGS

60%

More content, less time

COMPETITIVE COVERAGE

+14X

Across tiers

Competitive Enablement supports the entire Revenue team, contributing to most up-sell and cross-sell opps and allowing us to measure impact to dollars. We’ve built our program to also give Marketing, Product and Leadership key insights they need to make informed decisions.

Tirrah Switzer,

Senior Director of Product Marketing, Community Brands

WIN RATE INCREASE

10%

Reps who used Klue vs non-active users

COMPETITIVE COVERAGE

2X

Increased coverage by same team

REUCED REP RAMP

1/3

New reps enabled faster

Klue has been valuable for so many teams at DailyPay – Product, PMM, Business Operations. Our small team can now enable our entire company with valuable insights and have a larger impact on revenue.

Allegra Ingerson,

Senior Manager, Market Strategy and Competitive Insights, DailyPay, Inc.

GLOBAL USER ADOPTION

92%

By Sales & CSM

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