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EVent | JUNE 20

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Customers

200,000+
users rely on
Klue to win.

Stop competing in the dark. Capture verified insights directly from your buyers for a complete picture of why you win and lose and enable your entire organization with this intel.

$27B

TOTAL COMPETITIVE

DEALS INFLUENCED

153

COMPETITIVE

PROGRAMS LAUNCHED

17,987

BATTLECARDS

CREATED

90%

CI involved in over 90% of closed won deals

“Our Marketing objectives are very focused – to arm and uplift our Revenue teams and give them more confidence, because this is what builds pipeline and wins more deals. To meet these objectives, we look at the overlap of our customer needs, competitive differentiation and overall Lacework value. And we simply can’t do this without Klue.”

Headshot_BlueCircle_Meagan-Eisenberg

Meagen Eisenberg

CMO

17pt

COMPETITIVE
WIN RATE

150+

COMPETITORS
MONITORED

16pt

HIGHER ACV

“Klue gave us the integration we needed with Showpad. This allowed my Enablement team to create an intuitive workflow in
our main tech stack so our sellers, marketing and R&D teams can find the most up-to- date content they need across every stage of
the deal.”

james-shippen

James Shippen


SALES ENABLEMENT DIRECTOR

200%

Klue Intel Digest engagement

“Klue and Highspot together, has allowed us to create a highly relevant Competitive Intel hub for multiple teams at SAS – for product rankings, new product announcements, press releases, earning reports and more. We’ve streamlined the maintenance of key insights and made it easily accessible to everyone who needsit – and that’s a success story for us.”

steven-white

Steven White


SR MANAGER, MARKETING/CUSTOMER, 
MARKET & COMPETITIVE INSIGHTS

60%

time savings by CI team

“We wanted a competitive program that would help drive revenue, so we were very selective when considering tools to support this. We chose Klue because it fits our enterprise needs. We’ve been very happy. The Klue team has been with us every step of the way – from evaluation to implementation, and now
in helping drive adoption.”

lisa-mcneeley

Lisa McNeeley

AVP, Sales Operations & Intelligence

>50%

time savings
by CI lead

1⁄3

TIME TO CI program launched

3x

competitive coverage

“Klue is my go-to resource for getting up to speed on competitors. It’s super easy for my team to apply in deal settings. And it’s available everywhere we go – Salesforce, Slack, and ClickUp.”

jake-vago

Jake Vago


Sr. Enterprise Account Executive

1⁄3

Reduced time in distributing competitive insights

12x

market coverage

“Market, Competitor and Buyer combined intelligence — all critical for us to make smart decisions. When looking for solutions, it was important we find one to help us makeour best moves. A platform that makes it possible for us to find more meaningful insights in less time, and gives us a distribution channel for multiple global teams. Klue makes this possible.”

pat-curtin

Pat Curtin


Director, Strategy and Global Product Management

10%

win rates across
all product lines

1⁄3

Reduced time in ramp
for new reps

“The decision to switch to Klue was easy. We looked at what other platforms were out there and already had experience with one. So, we thought — ‘why look atanyone else but the best. Our Competitive Enablement program supports the entire Revenue team — new business reps, SDR’s, Sales Engineers, Renewals. Our content contributes to most of our up-sell and cross-sell opportunities, which allows me to measure our impact to dollars.”

tirrah

Tirrah Switzer

Senior Director of Product Marketing

2x

Deals won by reps using Klue

3.4x

ACV

“We saw Klue as the clear leader in Competitive thought leadership, and were really impressed by feature enhancements on the roadmap. This sealed our decision to go with Klue over Crayon.”

lindsay-gaal

Lindsay Gaal

Senior Manager, Competitive Intelligence

8x

Deals won by reps using Klue

4x

Competitive Win Rate

“Win-loss is key to our Compete program, giving us a more complete go-to-market picture. Market, competitive, and buyer insights centralized in Klue allows us to easily distribute to the right stakeholders and better drive product, sales and messaging decisions.”

mark-balkenede

Mark Balkenende

VP Product Marketing

90%+

Global User Adoption

80%+

Seller Compete Confidence
(surveyed)

“Klue has helped my team gain visibility throughout the organization, organize our competitive info, establish trust with stakeholders and enable better communication around competitive issues. Over 95% of our users are active, with over 60% using the battlecards. Reps love using it and frequently report their satisfaction. I always recommend Klue and think it’s been a true game changer for me.”

gal-toren

Gal Toren

Competitive Intelligence Team Lead

“I’ve been teaching a graduate level Competitive Intelligence course at UC Irvine business school for a few years now. Using Klue as part of the course curriculum has been extremely beneficial for showing how Competitive Enablement works in practice.”

kimberly

Kimberly Bauer


Guest Lecturer University of California, Irvine – The Paul Merage School of Business

9

NPS Score

“The Klue platform and support team have enabled our team to create a proactive Competitive Intelligence program and equip our teams to win deals, save cancels and influence the roadmap.”

Shannon Myers
Director

Product Marketing

“Klue has been a valuable investment for HubSpot that has streamlined and amplified our Competitive Enablement. Reps are already using our new battlecards to win deals and navigate difficult conversations with customers about ROI and total cost of ownership. I’m so thankful we have Klue to help navigate the challenging macro-economic and competitive climate in 2023. “

Headshot_BlueCircle_Jessica_Davis-1

Jessica Davis

Manager Competitive Intelligence

“It’s been eye-opening how valuable Klue has been for so many teams at DailyPay – Product, Product Marketing, Business Operations. Our small CI team can now enable our entire company with valuable insights and have a larger impact on revenue. Our early success is already tapping us into other strategic programs at the company!”

allegra-ingerson

Allegra Ingerson

Director of Market Intelligence

“My time and stress of trying to stay on top of the volume of news across the many competitors – big and small – has been drastically reduced. I was spending too much time answering repetitive emails from Sales and Product teams. Now, each question starts with “I already searched Klue, but wanted to get your thoughts…”. The weekly digest is the biggest impact as it keeps everyone up-to-date with minimal effort.”

Trevor Burnett

SENIOR Director of Product Marketing

10

NPS Score

“Klue has helped build confidence across the entire organization in our competitive program and content, as well as provide insights to both folks new to Zscaler and seasoned veterans.”

Sr Manager

Competitive Intelligence 
Internet Software & Services Company

9

NPS Score

“Klue makes it easy to collect relevant news on our competitors. Everyone from our C-Suite to our Engineering teams use the weekly Intel Digest to make strategic decisions.”

Sr. Product Marketing Manager

Medium Enterprise Internet Software & Services Company

10

NPS Score

“Klue has impacted multiple departments at doTERRA, and greatly increased the visibility of my work with Execs.”

Competitive Intelligence Manager

“Integrating Klue Win-Loss into our competitive approach drove many strategic programs for me. Sellers could better qualify, back out of deals that weren’t a fit, and compete more effectively in deals we could win. We saw fewer off-target opportunities and more success against key competitors.”

alex-salop

Alex Salop

CI Consultant & PMM Leader (former Mindtickle)

“Integrating Klue Win-Loss into our competitive approach drove many strategic programs for me. Sellers could better qualify, back out of deals that weren’t a fit, and compete more effectively in deals we could win. We saw fewer off-target opportunities and more success against key competitors.”

alex-salop

Alex Salop

Product Marketing Leader and Innovator

“With a lean team, delivering and updating competitive
updates to the field can be a challenge. With Klue, we’ve been able to deliver time stamped intel to Sales on a weekly basis, resulting in fewer repeat requests and more confidence in the intel itself.”

Chris Janiszewski

Director of Market Intelligence

“Klue gives our reps increased confidence through competitive knowledge. The platform provides easy access for teams to get critical information they need to be successful with prospects.”

amanada-opdycke

Amanda Opdycke

Senior Product Marketing Manager

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