Product Overview
The Competitive Enablement Platform
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INTRODUCING
Win-Loss
BY KLUE
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“Klue’s automated collection of data sources allows my team to stay on top of the market and provide the best possible analysis.”
Customers in the Community
CASE STUDIES
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“
How do we measure Competitive Enablement success at SportsEngine? Easy. Frictionless. Trackable. Klue’s platform and Services support gave us the needed partnership to do this.
Simon MacKenzie,
Sr. Manager, Product Marketing, NBCSports
“
We’re much better armed to show understanding of the market, build credibility, and deposition competitors. Having Klue before we invested in other tools helped kick-start battlecards. We now get real-time insights, news and competitive positioning across all of our sales tools.
Le Nguyen,
Vice President of Sales, VelocityEHS
SELLER CONFIDENCE SURVEY
94%
USERS
220
TIME SAVED BY INSIGHTS TEAM
50%
“
I’ve launched two successful competitive programs using Klue, which gave us a competitive life cycle for creating, collecting and measuring the impact of our program. If you’re building Competitive from scratch, you don’t have to be the expert, but you do need Klue.
Mark Balkenende,
VP Product Marketing, Matillion
% OF NEW REVENUE IMPACTED BY KLUE
88%
“
We saw Klue as the clear leader in Competitive thought leadership, and were really impressed by feature enhancements on the roadmap. This sealed our decision to go with Klue over Crayon.
Lindsay Gaal,
Senior Manager, Competitive Intelligence, Greenhouse
INCREMENTAL REVENUE
$85M
Reps who used Klue vs non-active users
NO. OF WON DEALS
2X
Reps who used Klue vs non-active users
SELLER CONFIDENCE
90%
2022 Survey: against top competitors
“
Klue has been the key in helping me organize disparate intel from our CRM, Slack, Seismic and tenured reps’ brains. As a team of one, I can now create content for our entire GTM team and enable increased confidence in our competitive landscape.
Jenny Sung,
Sr Product Marketing Manager, Algolia
SALES CONFIDENCE
95%
Annual sales survey
AVG USAGE RATE
70%
4X increase since launch
“
I like how easy it is to manage alerts and the Slack integration is slick! It’s getting our team excited and we’re building trust with our sales teams when they see the shared competitive intel, ACTUALLY gets used.
Megan Hostetler,
Product Marketing Sr Manager, Emarsys an SAP Company (G2 Review)
SALES CONFIDENCE
95%
Annual sales survey
AVG USAGE RATE
70%
4X increase since launch
“
It was clear Klue was the right choice to replace our previous CI tool. Integration with Seismic and Slack were key for adoption. Flexibility to customize battlecards was well received by all. Top notch solution for any company in a very competitive space!
Demi Malnar-Frye,
GTM Chief of Staff, Algolia
SALES CONFIDENCE
95%
Annual sales survey
AVG USAGE RATE
70%
4X increase since launch
“
One of our reps pitching to a $200M prospect, discovered a competitor in the deal – she immediately jumped into Klue, found the right kill traps, weaknesses, positioning points and immediately shared this with the prospect, live on the phone. This is awesome!
Pat Wall,
Director of Competitive Intelligence, Imperva
“
We’ve taken over 35 clients from our competitors and a huge part of that was Klue. I’m now in a better position to be a trusted advisor.
Aaron Martin,
Enterprise Account Executive, DailyPay
“
Klue is an amazingly powerful tool that helps us edge out the competition. It solves the issue of wasting a lot of time on researching our competition. I especially like the battlecards that were created for each of our competitors.
James Miranda,
Account Manager, Datto
“
From new product offerings to M&A activity, it’s imperative that we be able to get information about our competitors ASAP. Klue allows salespeople to be ready with points and counterpoints when going against a competitor in a pitch. The customer service is top notch.
Danielle Zaborski,
VP Sales Success, Anteriad
“
Klue has been invaluable when competing to win deals. By offering easy access to the most up to date insights and battlecards, I can serve as an expert on our competitors which helps educate customers to make the best decisions. Klue absolutely helped me enhance my process and end the year as a top performer.
Peter Briggs,
SMB Senior Account Executive, Greenhouse
“
I’m very proud of what we’ve accomplished. JFrog has doubled in size, and we’re helping many teams understand 30+ competitors. Our competitive enablement program gives Sales more knowledge and confidence. We’re now winning more deals.
Gal Toren,
Competitive Intelligence Lead at JFrog
SELLER CONFIDENCE SURVEY
80%
“
Competitive Enablement at Beekeeper includes insights to help us differentiate, analyze our win-loss results, and measure the impact of these programs on revenue. It’s a core piece of our GTM strategy and one where my team adds significant value.
Jay Glass,
Sr Product Marketing Manager, Beekeeper
WIN RATE
3X
Increase against top competitors
AVERAGE DEAL SIZE
+25%
Increase against top 2 competitors
WIN RATE
+12 points
43% increase in win rate against top threat
“
We wanted a competitive program that would help drive revenue, and were very selective when considering tools to support this. We chose Klue because it fits our enterprise needs. The team has been with us every step of the way.
Lisa McNeeley,
Director Sales Operations and Intelligence, Hyland
TIME SAVED BY INSIGHTS TEAM
60%
Fewer repetitive requests
CROSS-ORG USERS
900
Enabling Sales, CSM & Execs with Insights
“
As our industry expands exponentially, we’re seeing many new entrants to our market. Klue has been invaluable to help our team keep track of strengths, weaknesses and more. It has undoubtedly helped reps sharpen our value prop and maintain our high win rate.
Mike Mall,
VP Sales, Benevity
“
I definitely felt more prepared and know that I started preventing churn and seeing renewals and upgrades with Klue.
Mara Konrad,
Product Marketing Manager: Intelligence, Formstack
“
As part of a team whose focus is retention and upsell, it’s more important than ever we know how to win in competitive situations. Luckily, our CI team’s enablement around Klue has already helped my team to proactively mitigate risk.
Ella Levy,
Director, Renewals & Growth, Benevity
RECUDE TIME TO CLOSE
-62 days
Klue users’ shortened deal cycles
TIER 1 COMEPTITIVE COVERAGE
+7X
Also tracking 70+ lower tier competitors
“
Competitive Enablement supports the entire Revenue team, contributing to most up-sell and cross-sell opps and allowing us to measure impact to dollars. We’ve built our program to also give Marketing, Product and Leadership key insights they need to make informed decisions.
Tirrah Switzer,
Senior Director of Product Marketing, Community Brands
WIN RATE INCREASE
10%
Reps who used Klue vs non-active users
COMPETITIVE COVERAGE
2X
Increased coverage by same team
REUCED REP RAMP
1/3
New reps enabled faster
“
Klue has been valuable for so many teams at DailyPay – Product, PMM, Business Operations. Our small team can now enable our entire company with valuable insights and have a larger impact on revenue.
Allegra Ingerson,
Senior Manager, Market Strategy and Competitive Insights, DailyPay, Inc.
GLOBAL USER ADOPTION
92%
By Sales & CSM
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