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KLUE WIN-LOSS
Klue’s 360° Win-Loss helps you capture and analyze objective feedback from your buyers to remove bias from decisions being made about your product and go-to-market strategy
Companies using Klue’s 360° Win-Loss
In-depth research to fuel
your go-to-market strategy.
In-house research to stay close
to your buyer.
Steady stream of research to keep a pulse on your market.
PRODUCT TOUR
Know where you need to improve.
Klue AI automatically delivers key findings to help you build competitive content, differentiate your messaging and positioning, inform your product roadmap, and improve your sales strategy.
KLUE WIN-LOSS
Actionable intelligence for all your teams.
Klue makes it easy to share continuous insights across your sales, marketing, customer success, product, and your executive teams so everyone can drive company strategy.
PRODUCT TOUR
You can’t interview every buyer.
Send automated surveys to collect a steady stream of insights so you can keep a pulse on your market and identify any shifts that need your attention.
PRODUCT TOUR
Don’t sacrifice your bandwidth.
Leverage your own dedicated team of experienced researchers to collect in-depth, objective feedback from your buyers.
PRODUCT TOUR
Stay on top of the competition.
Generate reports to visualize your competitive landscape, spot emerging threats early, and prioritize your competitors so you know where to focus.
“I have recommended Klue to many peers in our space. You’re experts at the interview process and that’s the most important aspect of win-loss analysis. Your obsession with delivering on our research objectives and ability to pivot mid-interview when a juicy insight starts to surface is invaluable. And something we didn’t experience with other win-loss providers like Clozd.
Dylan D’Urso
Senior Competitive Intelligence Manager
“Klue’s Win-Loss team knows exactly what they’re doing. They’ve not only made me look good internally, but they’ve also made me better at my job. I consider the Klue W/L team an extension of my team and compete program—a relationship I sincerely appreciate.
Dylan D’Urso
Senior Competitive Intelligence Manager
“The 1-on-1 collaboration with Klue and our dedicated win-loss team is great. Their program management forces us to be goal-directed, and it’s the kind of strategy-level work we want to pay for.
Hollis Kool
Product Marketing
“Our research director, Julie, dives deep into every interview and makes sure each one is focused on solving the exact problem we need answers to.
Luke McCallum
Pricing Strategy Leader
“One of my favorite things about Klue’s Win-Loss is I can uncover trends that impact the business. It doesn’t matter whether it’s product direction or sales process changes. We’re often aware of the need, but having qualitative customer feedback is like the cherry on top that drives change within our organization.
Diane Chamberlain
Research Director
“Klue’s All-in-Won platform gives us the means to integrate primary intel with Compete insights, so we can best anchor into our customers’ purchase journey.Having these higher quality insights consolidated in one central place allows us to continuously develop the most relevant, actionable content for multiple teams at Lacework.
Kim Bauer
Director of Competitive Intelligence
“What I really love about their solution is that it’s turnkey. We provide the lists and introductions, and before long, the interviews and reports start rolling in. Time after time, our dedicated team at Klue consistently delivers.
Jennifer Mendez
Director of Product Marketing
