A better way to compete.
A roadmap to accelerate your competitive program
A 7-part instructional video series to help you build better battlecards.
See the impact of tipping more winnable deals.
How 300+ leaders are running their win-loss programs.
Win-Loss By Klue
Klue Win-Loss helps you capture and analyze objective feedback from your buyers to remove bias from decisions being made about your product and go-to-market strategy
OUR WINNING CUSTOMERS
FUll Service Expertise
Don’t sacrifice your bandwidth. Leverage your own dedicated team of experienced researchers to collect in-depth, objective feedback from your buyers.
HUMAN & AUTOMATION
Better together
Leverage both for unrivalled depth and breadth of coverage.
Stay on top of the competition. Generate reports to visualize your competitive landscape, spot emerging threats early, and prioritize your competitors so you know where to focus.
Don’t sacrifice your bandwidth. Klue thoughtfully assigns you the most qualified research team based on your program scope, learning objectives, and product complexity so you can run a world-class win-loss program.
You can’t interview every buyer. Send automated surveys to collect a steady stream of insights so you can keep a pulse on your market and identify any shifts that need your attention.
Bring your own interviews. Generate reports to visualize your competitive landscape, spot emerging threats early, and prioritize your competitors so you know where to focus.
Know where you need to improve. Klue AI automatically surfaces key insights that help you build competitive content, craft differentiated positioning, inform your product roadmap, and more.
Nail your positioning with unbiased feedback from your buyers. Klue Win-Loss delivers the real reasons buyers choose you (or don’t), so you can build messaging that differentiates you from the competition.
Stay on top of competitive threats. Klue Win-Loss transforms scattered data into structured intelligence that gives you insight into competitor tactics and helps you understand how to win.
Tap into the voice of your customer. Klue Win-Loss helps you identify what makes a good customer so you can generate stronger pipeline and bring in better customers to the business.
Turn your sales team into a revenue-generating machine. Klue Win-Loss helps you identify exactly where deals break down so you know where the gaps are to improve execution.
OUR PLATFORM
“I have recommended Klue to many peers in our space. You’re experts at the interview process and that’s the most important aspect of win-loss analysis. Your obsession with delivering on our research objectives and ability to pivot mid-interview when a juicy insight starts to surface is invaluable. And something we didn’t experience with other win-loss providers like Clozd.
Dylan D’Urso
Senior Competitive Intelligence Manager
“The 1-on-1 collaboration with Klue and our dedicated win-loss team is great. Their program management forces us to be goal-directed, and it’s the kind of strategy-level work we want to pay for.
Hollis Kool
Product Marketing
“Our research director, Julie, dives deep into every interview and makes sure each one is focused on solving the exact problem we need answers to.
Luke McCallum
Pricing Strategy Leader
“One of my favorite things about Klue’s Win-Loss is I can uncover trends that impact the business. It doesn’t matter whether it’s product direction or sales process changes. We’re often aware of the need, but having qualitative customer feedback is like the cherry on top that drives change within our organization.
Diane Chamberlain
Research Director
“Klue’s All-in-Won platform gives us the means to integrate primary intel with Compete insights, so we can best anchor into our customers’ purchase journey.Having these higher quality insights consolidated in one central place allows us to continuously develop the most relevant, actionable content for multiple teams at Lacework.
Kim Bauer
Director of Competitive Intelligence
“Klue’s Win-Loss team knows exactly what they’re doing. They’ve not only made me look good internally, but they’ve also made me better at my job. I consider the Klue W/L team an extension of my team and compete program—a relationship I sincerely appreciate.
Dylan D’Urso
Senior Competitive Intelligence Manager
“What I really love about their solution is that it’s turnkey. We provide the lists and introductions, and before long, the interviews and reports start rolling in. Time after time, our dedicated team at Klue consistently delivers.
Jennifer Mendez
Director of Product Marketing
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