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KLUE WIN-LOSS

You Lost the Deal. Your Buyers Know ‘Why.’

Klue’s 360° Win-Loss helps you capture and analyze objective feedback from your buyers to remove bias from decisions being made about your product and go-to-market strategy

Companies using Klue’s 360° Win-Loss

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Get a 360° view with Klue.

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Bring all of your research into one place

Third-Party Interviews

In-depth research to fuel
your go-to-market strategy.

DIY Interviews

In-house research to stay close
to your buyer.

Automated Surveys

Steady stream of research to keep a pulse on your market.

PRODUCT TOUR

Generate Insights
With AI

Know where you need to improve.

Klue AI automatically delivers key findings to help you build competitive content, differentiate your messaging and positioning, inform your product roadmap, and improve your sales strategy.

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KLUE WIN-LOSS

Share Those Insights Across The Business

Actionable intelligence for all your teams.

Klue makes it easy to share continuous insights across your sales, marketing, customer success, product, and your executive teams so everyone can drive company strategy.

PRODUCT TOUR

Collect Buyer Intel
At Scale

You can’t interview every buyer.

Send automated surveys to collect a steady stream of insights so you can keep a pulse on your market and identify any shifts that need your attention.

PRODUCT TOUR

Hire Your Own Dedicated Research Team

Don’t sacrifice your bandwidth.

Leverage your own dedicated team of experienced researchers to collect in-depth, objective feedback from your buyers.

PRODUCT TOUR

Identify Threats To Your Pipeline

Stay on top of the competition.

Generate reports to visualize your competitive landscape, spot emerging threats early, and prioritize your competitors so you know where to focus.

I have recommended Klue to many peers in our space. You’re experts at the interview process and that’s the most important aspect of win-loss analysis. Your obsession with delivering on our research objectives and ability to pivot mid-interview when a juicy insight starts to surface is invaluable. And something we didn’t experience with other win-loss providers like Clozd.

Dylan D'Urso

Dylan D’Urso

Senior Competitive Intelligence Manager

Klue’s Win-Loss team knows exactly what they’re doing. They’ve not only made me look good internally, but they’ve also made me better at my job. I consider the Klue W/L team an extension of my team and compete program—a relationship I sincerely appreciate.

Dylan D'Urso

Dylan D’Urso

Senior Competitive Intelligence Manager

The 1-on-1 collaboration with Klue and our dedicated win-loss team is great. Their program management forces us to be goal-directed, and it’s the kind of strategy-level work we want to pay for.

Hollis Kool

Hollis Kool

Product Marketing

Our research director, Julie, dives deep into every interview and makes sure each one is focused on solving the exact problem we need answers to.

Luke McCallum

Luke McCallum

Pricing Strategy Leader

One of my favorite things about Klue’s Win-Loss is I can uncover trends that impact the business. It doesn’t matter whether it’s product direction or sales process changes. We’re often aware of the need, but having qualitative customer feedback is like the cherry on top that drives change within our organization.

Diane Chamberlain

Research Director

Klue’s All-in-Won platform gives us the means to integrate primary intel with Compete insights, so we can best anchor into our customers’ purchase journey.Having these higher quality insights consolidated in one central place allows us to continuously develop the most relevant, actionable content for multiple teams at Lacework.

Kim Bauer

Kim Bauer

Director of Competitive Intelligence

What I really love about their solution is that it’s turnkey. We provide the lists and introductions, and before long, the interviews and reports start rolling in. Time after time, our dedicated team at Klue consistently delivers.

Jennifer Mendez

Jennifer Mendez

Director of Product Marketing

How our
customers win

Even market leaders need win-loss
to identify their blind spots. 

Learn about the impact win-loss has
for these customers: 

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Take your compete program to the next level.

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