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KLUE’S 360° WIN-LOSS

You Lost the Deal.
Your Buyers Know ‘Why’.

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For Product Marketing and CI Teams

Competitive Intel + Win-Loss from
One Platform

Combine your research, build better battlecards, and fix weaknesses that your buyers care about. Make it easy to pick you instead of your competitors.

200,000+ users rely on Klue to come out on top.​​

But don’t just take our word for it, see what our customers have to say.

“Klue AI is a huge benefit to our organization. We’re able to move more quickly with the insights we’re aggregating, freeing up our bandwidth to more analysis with the results. More time and resources to develop a strategy in response to competitors gives our PMM team a huge advantage.”

Ben Johnson

Ben Johnson

PMM, Velocity Global

“We’re constantly watching what’s happening in the market with our competitors.  Klue Alerts Summarization and Review Insights gives us the key takeaways from news, buyer reviews and other key information, which is an incredible time saver for our team, giving us the means to scale to a level we otherwise couldn’t do.”

Ben Hoffman

Ben Hoffman

Senior Manager, Competitive Intelligence,
Adobe

“Intel curation and monitoring all competitors, not just our biggest threats – were very important to us, in selecting the right Competitive Enablement platform. And this is why we chose Klue.”

Tirrah Switzer

Tirrah Switzer

Director of Product Marketing,
Community Brands

“Our data showed that sellers who are using Klue significantly outperform those who are not leveraging it — by as much as 25 percentage points in win-rate compared to those who don’t.”

Mahesh Babu

Mahesh Babu

Head of Product Marketing,
Contrast Security

Klue

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Discover all the latest AI features Klue has released.

Automatically analyze thousands of data points in an instant to save time, capture deep insights, and impact revenue faster.

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For revenue teams and beyond

Win across the whole company

No more intel slipping through the cracks

  • Collect intelligence from the web, and within your organization
  • Analyze and summarize intelligence using AI
  • Deliver insights and measure adoption and impact on revenue
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Win across the whole company

Win more competitive deals

  • Leverage trusted competitive insights that help you win deals
  • Access insights within the tech stack you already use
  • Contribute competitive intelligence directly from the field
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Win across the whole company

Intelligence to fuel better decision-making

  • Identify and analyze biggest competitive threats to revenue
  • Measure revenue impact of your competitive enablement program
  • Access weekly updates on the competitive and market landscape
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Win across the whole company

Stay on top of your competition

  • Research historical intelligence on competitors and markets
  • Collect intel on specific competitive products and services
  • Collaborate and share intelligence with departments across the organization
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Win across the whole company

Find intel and timely insights

  • Leverage insights to defend customers from the competition
  • Access insights within the tech stack you already use
  • Contribute competitive intelligence directly from customers
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Win across the whole company

Gather market intelligence to inform your strategy

  • Research competitive positioning and messaging
  • Compare search and social metrics to your competition
  • Stay on top of competitor website changes and updates
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Collect

competitive intel

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Analyze

insightS

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Create

competitive content

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Distribute

across your org

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Measure

IMPACT

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Connected Competitive Intelligence.

Fuel better decision-making across the organization. Klue makes it easy to collect, curate, and deliver intel to enable multiple teams. Whether by email, web, mobile, or Salesforce, Klue works where you do.

WATCH VIDEO
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Competitor tracking made easy

No more intel slipping through the cracks. Klue collects data from millions of sources and uses AI to surface the most relevant competitive intelligence for your business. All shared into one central location.

Collect

Better battlecards for easy & effective distribution

Provide Sales reps with what they need, when they need it. Share real-time intel through Klue’s battlecards, newsletters, self-serve features, and integrations, so that you can efficiently support teams at scale.

Create

Report on the real impact of your competitive program

Measure your revenue impact, battlecard consumption and competitive win rates for a complete view of your competitive program’s ROI. Klue helps you stay on top of your competitive threats, so you can win more deals.

Measure

A scalable workflow for competitive intelligence

Find intel and deliver timely insights to revenue teams to win more deals. In just a few clicks, you can update dynamic sales battlecards, so you publish once and publish everywhere simultaneously.

Analyze
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“With a lean team, delivering and updating competitive updates to the field can be a challenge. With Klue, we’ve been able to deliver time stamped intel to Sales on a weekly basis, resulting in fewer repeat requests and more confidence in the intel itself.”

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Chris Janiszewski

Director of Market Intelligence, UiPath

community brands

“Intel curation and the ability to monitor all competitors, not just our biggest threats – were very important to us, in selecting the right Competitive Enablement platform. And this is why we chose Klue.”

Tirrah Switzer

Tirrah Switzer

Director of Product Marketing, Community Brands

Real-time insights to drive your competitive strategy

Gather market intelligence to inform your go-to-market strategy using Klue. Tracking your competitors with website page monitoring, keyword insights, content tracking, and news monitoring arm you to build stronger positioning strategies.

Collect

Win more competitive deals

Keep Sales in the loop on market trends, insights on the competition, and new strategies to compete effectively. With better delivery of competitive content, your team will never be blindsided in a deal again.

READY TO WIN?
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“Over the last 5 yrs, Klue has supported the scale and growth of our Competitive Enablement program, helping us deliver relevant insights to thousands of sellers. The strategic importance has been endorsed across all levels of our organization. Klue is a core part of Dell’s seller enablement technology stack.”

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Andrew Glinka

Vice President, Competitive Intelligence, Dell Technologies

Integrated with your workplace.

Deliver and retrieve competitive intel from the most important tools that your teams already use every single day.

Learn about Integrations
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Competitive Revenue Gap

Calculate your Competitive Revenue Gap, then see the impact your competitive enablement program can have on revenue by helping to close it.

It’s no competition.

Klue ranks as the G2 industry leader in 4 categories based on hundreds of customer reviews. Find out how Klue helps our customers win more business in our G2 report.

92%

Ease of use

90%

Ease of Setup

98%

Quality of Support

98%

Ease of Doing
Business With

92%

Ease of use

90%

Ease of Setup

98%

Quality of Support

98%

Ease of Doing
Business With

Want to see Klue in action?

Let’s do it. Tell us a bit about yourself and we’ll set up a time to wow you.

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