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Guides

Guides

An Introduction to Competitive Intelligence

20 min

Your guide to building the foundations of a competitive enablement program that wins more business.

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Guides

The 2021 Competitive Enablement Report

20 min

The only report that dives into what stakeholders want from your competitive enablement program. 41 pages of insights are waiting for you.

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Guides

Competitive Battlecards 101: Templates to build your competitive content

20 min

Everything you need to know (including templates!) to help you build the best competitive sales battlecards in the business.

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Guides

Sales Battlecards: Tips, Templates, and Examples

10 min

50+ templates of the sales battlecards that you need to use, how to use them, and real-life examples of battlecards in practice.

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Guides

Win Loss Toolkit: How to gather intel after a deal

10 min

Learn what to ask prospects and customers so that your reps are enabled with what they need to win that next deal.

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Guides

Product Marketer’s Guide: Creating Battlecards That Win

60 min

Learn how to start your competitive enablement program and build battlecards that win.

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