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Guides

Guides

The Competitive Enablement Maturity Model

15 min

Accelerate your competitive enablement program. Find out where your program currently sits, and what you need to do next to level up.

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Guides

The Gong & Klue Playbook

20 min

Supercharge your Klue battlecards with Gong. A step-by-step guide on how to integrate Gong intel into your competitive program.

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Guides

An Introduction to Competitive Intelligence

20 min

Your guide to building the foundations of a competitive enablement program that wins more business.

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Guides

The 2021 Competitive Enablement Report

20 min

The only report that dives into what stakeholders want from your competitive enablement program. 41 pages of insights are waiting for you.

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Guides

Competitive Battlecards 101: Templates to build your competitive content

20 min

Everything you need to know (including templates!) to help you build the best competitive sales battlecards in the business.

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Guides

Sales Battlecards: Tips, Templates, and Examples

10 min

50+ templates of the sales battlecards that you need to use, how to use them, and real-life examples of battlecards in practice.

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Guides

Win Loss Toolkit: How to gather intel after a deal

10 min

Learn what to ask prospects and customers so that your reps are enabled with what they need to win that next deal.

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Guides

Product Marketer’s Guide: Creating Battlecards That Win

60 min

Learn how to start your competitive enablement program and build battlecards that win.

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