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Webinars

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Mar 6th 2021

Enabling Sales with Actionable Competitive Intelligence… At Scale

< 1 min

Justin Topliff walks through the best ways to integrate technology into your competitive enablement program so that you can serve salespeople efficiently, and at scale.

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Mar 6th 2021

Sales Battlecard Deep Dive: Objection Handling

< 1 min

Learn how to enable your reps to anticipate what is being said before your prospect even raises an objection.

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Feb 27th 2021

How to Launch a Competitive Intelligence Function in 90 Days

< 1 min

Discover the framework Tracy Berry used to build a winning competitive program at ServiceMax, all in 90 days.

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Feb 26th 2021

How to Build Battlecards Salespeople Love

< 1 min

Learn how to create battlecard content your sales team is starving for and strategies to deliver relevant competitive insights throughout the sales cycle.

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Feb 26th 2021

How to Collaborate on Competitive Intelligence Remotely

< 1 min

The world is going remote, and information sharing has changed. Learn how to keep sales engaged with the competitive intelligence that you provide.

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Feb 25th 2021

Value Propositions that Sell

< 1 min

It’s time to reframe your messaging to focus on customer-centric solutions. Abdul Rastagar explains how to shift your value propositions in order to sell more effectively.

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Feb 24th 2021

Battlecards for the Win: Content that Closes

< 1 min

Sales battlecards are your best bet to win more competitive deals. Learn how to build battlecards your reps will turn to when they need to win.

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Feb 22nd 2021

How COVID is Changing Competitive Programs

< 1 min

2020 has shaken how businesses operate. Learn how your competitive enablement program can adjust and impact the new priorities that your execs are focusing on.

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Feb 14th 2021

Building an All-Star CI Function: The Skillsets Your Team Needs to Have

< 1 min

Learn what the most important roles on your competitive team are and how they contribute to the overall success of your competitive enablement program.

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