The best competitive experts. All in one place.
Justin Topliff walks through the best ways to integrate technology into your competitive enablement program so that you can serve salespeople efficiently, and at scale.
Learn how to enable your reps to anticipate what is being said before your prospect even raises an objection.
Discover the framework Tracy Berry used to build a winning competitive program at ServiceMax, all in 90 days.
Learn how to create battlecard content your sales team is starving for and strategies to deliver relevant competitive insights throughout the sales cycle.
The world is going remote, and information sharing has changed. Learn how to keep sales engaged with the competitive intelligence that you provide.
It’s time to reframe your messaging to focus on customer-centric solutions. Abdul Rastagar explains how to shift your value propositions in order to sell more effectively.
Sales battlecards are your best bet to win more competitive deals. Learn how to build battlecards your reps will turn to when they need to win.
2020 has shaken how businesses operate. Learn how your competitive enablement program can adjust and impact the new priorities that your execs are focusing on.
Learn what the most important roles on your competitive team are and how they contribute to the overall success of your competitive enablement program.
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