Competitive Enablement Maturity Model:
A Roadmap to Accelerate your Competitive Program
Webinars
Enabling Sales with Actionable Competitive Intelligence… At Scale
60 minJustin Topliff walks through the best ways to integrate technology into your competitive enablement program so that you can serve salespeople efficiently, and at scale.
Watch NowSales Battlecard Deep Dive: Objection Handling
60 minLearn how to enable your reps to anticipate what is being said before your prospect even raises an objection.
WATCH NOWHow to Launch a Competitive Intelligence Function in 90 Days
60 minDiscover the framework Tracy Berry used to build a winning competitive program at ServiceMax, all in 90 days.
WATCH NOWHow to Build Battlecards Salespeople Love
60 minLearn how to create battlecard content your sales team is starving for and strategies to deliver relevant competitive insights throughout the sales cycle.
WATCH NOWHow to Collaborate on Competitive Intelligence Remotely
60 minThe world is going remote, and information sharing has changed. Learn how to keep sales engaged with the competitive intelligence that you provide.
WATCH NOWValue Propositions that Sell
60 minIt's time to reframe your messaging to focus on customer-centric solutions. Abdul Rastagar explains how to shift your value propositions in order to sell more effectively.
WATCH NOWBattlecards for the Win: Content that Closes
60 minSales battlecards are your best bet to win more competitive deals. Learn how to build battlecards your reps will turn to when they need to win.
WATCH NOWHow COVID is Changing Competitive Programs
60 min2020 has shaken how businesses operate. Learn how your competitive enablement program can adjust and impact the new priorities that your execs are focusing on.
WATCH NOWBuilding an All-Star CI Function: The Skillsets Your Team Needs to Have
60 minLearn what the most important roles on your competitive team are and how they contribute to the overall success of your competitive enablement program.
Watch Now
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