FIND OUT MORE >
It happens. One day you can be locked in heated battle with your competition, unsure of the outcome and anxiously reviewing the path that led you here, to this precipice; and the next, you can be standing, agape, as that same foe makes a mistake so big there may be no recovery available.
Your reaction will obviously depend on the scale of error. Did the competition commit the completely inappropriate yet ever-popular social appropriation of a sacred holiday to hawk their wares? Maybe they spent millions on a new logo that everybody hates? Replaced a beloved product with an awful new one? Shaded Beyoncé? (That last one – leave it alone. Never, ever get involved in that Beyhive sh*t. You won’t win.) Perhaps your rival is slowly imploding in a series of calamatous—possibly illegal—mistakes, while you watch, incredulously, nervously, gleefully. When faced with this gift, you have three choices. Three ways to ignore, manage or exploit the situation. Here they are:
Get the hell out of the way and let it happen. Preferably, gloriously, in slow motion, while you sip your Schmoylent.
Act superior in every way. Drop hints here and there that, while you know what’s going on over there, you absolutely refuse to wade into the fray. You are above it. Except. Perhaps a well-timed shake of the head or look of wide-eyed amazement in sync with your audience’s reaction. Don’t over play it, though. Push buttons through ‘sources’ or publish ‘funny and harmless’ memes.
Lite ’em up! Embrace the impulse to pour gasoline on the fire and make sure everyone understands the enormity of the mistake. Never miss a chance to emphasize the bad judgement and irresponsibility of your rival’s actions. Tread carefully here. It’s not a subtle stance and should be used sparingly.
Competitive Enablement
The topic of Large Language Models (LLMs) has a lot of confusion. Here's what you need to know about how Klue is working with them.
Competitive Enablement
Product Marketing
If your competitive intel game is too strong for automation, too pure for data privacy, and too rebellious for accuracy — then Klue AI is probably not for you.
Let’s do it. Tell us a bit about yourself and we’ll set up a time to wow you.
Let's do it. Tell us a bit about yourself and we'll set up a time to wow you.
XLet's do it. Tell us a bit about yourself and we'll set up a time to wow you.
XSubscribe to get our latest AI functionality and news in your inbox.
XOur Buyer Pulse feature, set to launch in Q2 2024, offers valuable insights into the factors influencing buyer decisions in your pipeline. By signing up for the waitlist, we can better gauge interest and proactively engage with you to streamline the setup and integration process before the feature becomes widely available.
X
