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INTEGRATION

Know when competitors show up in deals. Introducing Gong + Klue.

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COMPETITIVE
BATTLECARDS 101

Introduction:

School’s in Session

The first day of class is always a breeze. In this introduction, we take you through everything you can expect from the course.

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EPISODE 1:

Keys to a Great Battlecard

Klue’s Director of Data Operations Dave Washer takes you through his most essential secrets to building a great battlecard. 

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EPISODE 2:

The Know. Say. Show. Framework

Watch Klue’s Competitive Solutions Specialist take you through the tried and true know say show framework of battlecard building.

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EPISODE 3:

Building Battlecards One Step at a Time

Sylvia Rayner walks you through how to start your battlecard building journey by surveying your internal team to draw the insights and intel you need.

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EPISODE 4:

Build a Battlecard: Objection Handling

Klue’s Content Analyst Jeevan Singh takes you through the ins and outs of building an objection handling card.

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EPISODE 5:

Build a Battlecard: How to Spot Them

Boot your competition out of a deal early by teaching your reps how to spot them. CSM Mohammed Momohador breaks down this highly valuable card and shows you how to build it.

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EPISODE 6:

Build a Battlecard: Pricing

Listen to Account Executive Jacob Gebrewold explain what to watch out for and how to build a great pricing card.

WATCH EPISODE 6
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EPISODE 7:

Build a Battlecard: Why We Win

Get your intel ready and enable your reps with the tools they need to drive home why you win — and why your competitors lose. Natalie Nicholls breaks it all down.

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Wrap-Up

Graduation Day

Throw your hands in the air and wave goodbye to everybody — it’s graduation day. Finish off the course with an overview from JZ and an invitation for further learning.

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