The best competitive experts. All in one place.
Adam is joined by Chris Janiszewski, Director of Market Intelligence @ UiPath, and Lisa Kalner Williams, Product Marketing Manager @ Agorapulse, to share the steps they took to shift their competitive enablement program from reactive to proactive.
In the episode, we talked about how to map and prioritize your competitive landscape, what strategies Chris used to enable his reps to handle a competitor drastically cutting their prices, and why customer success teams have become critical to the success of Lisa’s program. Plus, both shared their best tactics for creating content that sales will actually use to win a deal.
You can follow the podcast here.
Welcome to the Competitive Enablement Show. On this podcast, host Adam McQueen is joined by experts in the competitive intelligence industry to talk about innovative strategy, tangible advice and tactics that work, and building a competitive program that impacts the bottom line.
The real work of your competitive enablement program comes with smart intel curation. Klue's triage mode makes it faster than ever to do.Brandon Bedford
DoubleCheck Research CEO and Win-Loss expert Ryan Sorely breaks down how to nail your next win-loss interview and make your program a success.Ryan Sorley
Made with in Vancouver.
© 2022 Klue Labs Vancouver, BC
Let's do it. Tell us a bit about yourself and we'll set up a time to wow you.X
We will let you know when we post new content.X