Competitive Enablement

Shifting your Competitive Program from Reactive to Proactive | Chris Janiszewski, UiPath & Lisa Kalner Williams, Agorapulse

Adam is joined by Chris Janiszewski, Director of Market Intelligence @ UiPath, and Lisa Kalner Williams, Product Marketing Manager @ Agorapulse, to share the steps they took to shift their competitive enablement program from reactive to proactive.

In the episode, we talked about how to map and prioritize your competitive landscape, what strategies Chris used to enable his reps to handle a competitor drastically cutting their prices, and why customer success teams have become critical to the success of Lisa’s program. Plus, both shared their best tactics for creating content that sales will actually use to win a deal.

You can follow the podcast here.


What is ‘The Competitive Enablement Show’?

Welcome to the Competitive Enablement Show. On this podcast, host Adam McQueen is joined by experts in the competitive intelligence industry to talk about innovative strategy, tangible advice and tactics that work, and building a competitive program that impacts the bottom line.

Must Read


Klue Named One of Canada’s Most Admired Corporate Cultures by Waterstone Human Capital

2 min

Can workplace culture be a competitive advantage for your organization?

Competitive Enablement

Building a competitive intelligence newsletter that people actually read

7 min

The one with advice on how to build the best competitive intelligence newsletter. Two experts share their advice.

Competitive strategies in five minutes or less. Delivered straight to your inbox.

Once a week we dive into the competitive strategies of some of the biggest brands and provide tactical advice to help you beat your competition.