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Each month, 1.17 billion unique users execute over 100 billion Google searches. 60 trillion web pages are indexed on Google.
You likely depend heavily on search to collect competitor intel. There’s a good chance that whatever you’re looking for is there somewhere. But. It’s time consuming to run searches and then wade through the public-facing content that’s SEO’d to show only the brightest and shiniest of news about your competitor.
Search lands you exactly where they want you to. Maybe you get some news links to a snarky tech blog review or a CEO profile, but that’s not going to help you build a killer sales battlecard or give you deep insight into their long-game. So. Where do you get the juicy stuff? How do you use competitive search efficiently?
Simply typing a competitor’s name into the search bar will get you pages of content (lots of it paid for by said competitor) but nothing really undercover. You will search and dig through reams of results and get nowhere. Be more specific. Start with a wishlist: financials, investor deck, launch plan, product roadmap, pricing. Add those terms to your search, as in “Klue” + “investor deck”.
Next, you can add some filters via Advanced Search. I’ve had luck playing with file type. For example, you know that an investor presentation is likely to be a PowerPoint or Slides doc, so start there. You will get comfortable with how you impact the search results by pulling the levers.
Make a list of other stakeholders that might have or publish intel on your competitor: partners, clients, suppliers, analysts. Start with a straightforward search for “Klue” + “Another Company” and then move on to more general searches for “Klue” + “analyst”, for example.
Get creative. Add some adjectives: private, confidential, secret, internal use. You never know what might pop up. Cautionary note: it’s one thing to find it, it’s another thing entirely to use or share it. It’s not likely you’ll be cuffed for possession, but you might want to check your corporate code of ethics before you mic drop anything on your CMOs desk.
Competitive Enablement
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Competitive Enablement
Product Marketing
If your competitive intel game is too strong for automation, too pure for data privacy, and too rebellious for accuracy — then Klue AI is probably not for you.
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