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A Day in the Life of Vincent Lo, Director, Solutions Product Marketing at Hootsuite
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A Day in the Life of Vincent Lo, Director, Solutions Product Marketing at Hootsuite

A Day in the Life of ... Vincent Lo, Director, Solutions Product Marketing at Hootsuite

Previously, Vincent was leading up Competitive Intelligence at Hootsuite, which interfaced with all functions and departments on a regular basis. His affinity for intersecting technology and product with business domains made this move natural for him and the whole team.

The role includes:

  • Product launches
  • Product comms & roadmaps
  • Pricing & packaging
  • Customer segmentation
  • Competitive & market intelligence
  • Analyst briefings

Vincent’s team is responsible for “delivering and communicating solution vision and roadmaps; customer and internal
communications on product updates and releases; customer and market insights to help shape product strategy and planning; packaging, pricing and GTM strategies; and of course, overall solution and product value props.”

Hootsuite
Hootsuite is the most widely used platform for managing social media, loved by over 10 million people around the globe and trusted by over 800 of the Fortune 1000. (Klue uses Hootsuite and we love it. For real.) Check them out here.

Product Marketers Guide To Creating Sales Battlecards That Win. Product makreting templates for how to build competitive battlecards and how to manage competitive intelligence and market intelligence programs.


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