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Klue Life

Klue Life

Is Sales Really the Great Equalizer for Women?

6 min

It's time to change how we perceive women in sales.

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Putting 15M To Work: Our Plan to Transform Competitive Intelligence

2 min

We are thrilled to announce a $15 million Series A funding round led by Craft Ventures. Find out how we plan to make you 15 million times better at beating your competitors.

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Klue’s commitment to supporting your organization

2 min

The Covid-19 virus pandemic has affected each of us more profoundly than we could have imagined.

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3 Tips to Make Your SKO Presentation Memorable

3 min

Salespeople are bombarded with new tools, training, positioning, and more at Sales Kick Off. Make your presentation memorable. 

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Why I Joined Klue: Vincent Lo, Product Marketing

3 min

To accelerate growth, product marketers need to take a leading role in making differentiation a team sport across the business.

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Klue Named a 2019 Gartner “Cool Vendor”

2 min

Klue, a leader in competitive intelligence enablement, announced it has been named a Cool Vendor in the Gartner 2019 Cool Vendors in Channel and Sales Enablement report.

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Product Marketing Summit Trends and Takeaways

6 min

I recently returned from attending my first Product Marketing Summit. It was in London, the U.K. (not Ontario, for my fellow Canadians) — one […]

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The Ethos Behind Show Don’t Tell

2 min

Every Friday our team meets "Show, Don't Tell". Learn how Klue strengthens language, builds support and respect, and increases pride with this weekly initiative.

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Why We’re Building Klue in Vancouver

3 min

The Canucks, local seafood, yoga, what do all of these things have in common? They all represent Vancouver! Learn why Klue decided to base our HQ here.

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Getting Klued In: Announcing our Funding and Story

3 min

We are pleased to announce that Klue has raised $4 million in capital. Our funding was led by OMERS Ventures with participation from Vancouver […]

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Key Competitive Intelligence Trends Uncovered at SCIP

3 min

Key takeaways from the annual SCIP conference including latest trends in competitive intelligence from industry visionaries.

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48Hrs in the Valley

2 min

48Hrs in the Valley Klue is heading to the valley! 48Hrs in the Valley, the 2x/year event where the C100 jet fuels Canadian startups. […]

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Klue makes the list: 2017 Ready to Rocket!

< 1 min

“Ready to Rocket is a business recognition program for British Columbia’s tech sector that showcases the Revenue Growth Leaders of Tomorrow.” We’re pumped! Last […]

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The Importance of Conducting Win-Loss Interviews

2 min

Win-loss analysis is the foundation of any successful competitive intelligence program. If you’re not conducting win-loss interviews with both won and lost customers, then […]

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Show Your Work: Why you Should Stop Making it Look Easy

2 min

When you don’t show your work, you’re missing a big opportunity to engage your audience. The effort that goes into what you do—whatever you […]

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What is Klue?

< 1 min

Have you ever wondered, What is Klue? Learn how we'll make you smarter, faster and better than the competition.

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How Product Marketers See the Holidays

5 min

It’s the most wonderful time of the year! Right? Well, it can be a bit more complicated for someone with a Product Marketing mind. […]

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How to Create Content Your Sales Team Will Use

2 min

Learn how to create competitive content your sales reps will actually use. Whether you make killsheets, sales playbooks, or battlecards, your priority is getting reps to read your content.

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Stop playing catch-up with the competition. Say hello to smart competitive intelligence

< 1 min

Double your #smartci in half the time. Boom.

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What are all the other Product Marketers doing?

2 min

Smart Competitive Intelligence is a big part of the role for many Product Marketers. It's too bad you don't have a tool to help you manage that workflow.

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Trends in Sales Enablement Optimization

3 min

War is 90% information. Napoleon