FIND OUT MORE >
“Becoming number one is easier than remaining number one.”
– Bill Bradley
Everyone screws up once in a while. We give bad advice, we ignore good advice, we act impulsively, we are close-minded, we are arrogant. So often hubris is the harbinger of the Fall. And the farther the fall, the bigger the news. It’s easy to believe the hype and get so comfortable, so enveloped in the warmth of the Likes and the vanity metrics that we miss the signs of a coming challenge. When we see not the trees but the forest, we court disaster—or at least a smug write-up on The Verge. So, we compiled this list of What Not To Dos to help you be a Butterfield, not a Blockbuster.
Blockbuster CEO John Antioco once dismissed Netflix as a “very small niche business” and passed on the chance to buy it for $50 million – just double the severance he left with in 2007. Blockbuster filed for bankruptcy in 2010 and was subsequently purchased by satellite television provider Dish Network in 2011. Now worth $50 billion, Netflix is poised to disrupt the entire studio system, unless Hollywood manages to catch up.
In 2002, Yahoo was in negotiations to buy Google. They offered $3 billion and then rejected a counteroffer of $5 billion. CEO Terry Semel deemed it “unacceptably high.” Just four years before, Yahoo turned down the opportunity to buy search tech from Larry Page and Sergey Brin. Yahoo is currently in a state of confusion and decline, losing market share and revenue, while Google currently controls nearly 70 percent of the search-related advertising market.
Friendster founder Jonathan Abrams turned down a $30-million offer from Google in 2003. He listened to friends and investors who believed they could Go Big on their own. They had ample enthusiasm but lacked understanding of the audience. Basic technical requirements went unmet while competitors like MySpace integrated user content and built community. Friendster is considered an “iconic case of failure.” In perhaps the best argument for integrated competitive intelligence, its farewell message mentions the challenges of an evolving landscape in a competitive industry.
Note: ironically, this New York Times article from 2006, about the failure of Friendster, due in part to a lack of competitive awareness. neglects to mention Facebook at all.
Competitive Enablement
The topic of Large Language Models (LLMs) has a lot of confusion. Here's what you need to know about how Klue is working with them.
Competitive Enablement
Product Marketing
If your competitive intel game is too strong for automation, too pure for data privacy, and too rebellious for accuracy — then Klue AI is probably not for you.
Let’s do it. Tell us a bit about yourself and we’ll set up a time to wow you.
Let's do it. Tell us a bit about yourself and we'll set up a time to wow you.
XLet's do it. Tell us a bit about yourself and we'll set up a time to wow you.
XSubscribe to get our latest AI functionality and news in your inbox.
XOur Buyer Pulse feature, set to launch in Q2 2024, offers valuable insights into the factors influencing buyer decisions in your pipeline. By signing up for the waitlist, we can better gauge interest and proactively engage with you to streamline the setup and integration process before the feature becomes widely available.
X
