Your sales battlecards aren’t working anymore.

We’ve talked about the importance of win-loss review as a key source of competitive intelligence. Our win-loss interview checklist gave you what you need to ask the right questions and gain contextualized insight into how your competitors are selling against you.

Now, what are you going to do with it? Turn it into a relevant, targeted asset your team will use to win deals.

Battlecards. Deliver actionable competitive insights—a playbook–for pitching against a rival

But traditional battlecards are static files. They’re not dynamic, accessible from anywhere –Mobile, Web, SFDC. They’re tough to maintain (Product Marketers can waste up to 20% of their time updating battlecards) and often hard to find.

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Klue can help you build better battlecards, that get used and win business.

Everything you need in the palm of your hand—automatically updated, always available and ready to consume. Because you’re too busy for anything else.

On-the-go, all-the-time access to the most targeted and reliable intel available. Because you don’t have time to dig, search or guess.

Meet the next generation of battlecards from Klue:

  • RELIABLE: Auto-updated when new information comes in or changes
  • ACCESSIBLE: Available 24/7 via email, Klue iOS app, even SFDC opportunities
  • ACCOUNTABLE: Get feedback on what’s working/not
  • MEASURABLE: Track which battlecards help win deals

This is smart competitive intelligence.

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